CloudCherry

SEPTEMBER 19, 2018

Let’s take a look at why measuring your CEM program’s financial returns is important, and how to actually measure your ROI to give your organization a clear picture of what CEM can do for the business. Here’s Why Measuring the Financial Returns of CEM Is a Necessity. That being said, proving CX’s financial gains can be difficult to do.

ROI 225

ROI Financial CEM Metrics 225

CX Journey

DECEMBER 18, 2014

Therefore customer centric companies are likely to outperform their competitors, whose leaders cannot see beyond the next quarter’s financial results. Customer Centricity is about knowing who your best customers are – beyond demographics and persona definitions.

Customer Centricity 191

Customer Centricity Customer Experience Competitive Advantage Culture 191

InMoment XI

DECEMBER 10, 2024

The Importance of Reducing Customer Churn A customer-centric approach cant succeed without addressing customer churn. Here are a few reasons why reducing churn is essential for business gains: It increases revenue stability : Retaining customers ensures a steady revenue stream, helping you minimize acquisition costs.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

eglobalis

OCTOBER 9, 2024

When customers provide feedback, especially in the B2B space, the temptation is often to take their requests at face value and immediately begin development. After all, customer-centric businesses thrive on understanding and addressing their customers’ needs.

Feedback 486

Feedback ROI Innovation B2B 486

InMoment XI

OCTOBER 25, 2024

Proactively managing your restaurant’s reputation enhances your brand image and makes your business more appealing to potential customers. It gives restaurants a competitive advantage. From the food quality to service and ambiance, each aspect of your restaurant should satisfy customer expectations.

Feedback 195

Feedback Management Social Media ROI 195

Alida

JANUARY 7, 2019

Customer centricity is now a long-term, strategic imperative at the executive level. All found success by focusing primarily on customer-centricity. Otherwise, they’ll be left out of the engines that seek competitive advantages that can be leveraged through products, communications and experiences.

Customer Experience 212

Customer Experience Customer Centricity Competitive Advantage Innovation 212

eglobalis

SEPTEMBER 19, 2024

In today’s rapidly evolving business environment, organizations face increasing pressure to stay competitive through continual transformation and innovation. Employees need consistent, clear communication from leadership about the progress of transformation initiatives and how they align with customer-centric goals.

Customer Experience 263

Customer Experience Leadership Innovation Roadmap 263

PeopleMetrics

FEBRUARY 6, 2025

AI can highlight that customer sentiment is plummeting due to a new policy change. AI doesnt create a customer-centric cultureleaders do. Historically, some executives viewed VoC as soft dataa collection of surveys and scores that didnt always tie directly to financial performance.

Leadership 62

Leadership Competitive Advantage Effort Score NPS 62

Talkdesk

NOVEMBER 19, 2020

Call centers are often high-stress environments, especially when customer demands relate to urgent issues such as health or financial well-being. For contact centers, the competitive advantage lies with being customer-centric and providing the best customer experience (CX) possible.

Contact Center 136

Contact Center Average Handle Time Competitive Advantage Call Center 136

C3Centricity

MAY 1, 2021

Demographics: As already discussed in an earlier post called “The 3 Rules of Effective Targeting” , the deeper your understanding of your target customer is, the more likely it is to provide you with a competitive advantage. However, it is definitely worth getting your segmentation and target customer choice right.

How To 244

How To Groups Customer Centricity Analysis 244

TechSee

JULY 10, 2018

The Financial Advantage. Finding ways to shorten the life cycle of insurance claims even beyond customer expectations can only serve to further strengthen customer loyalty. The Competition Advantage. The Infrastructure Advantage.

Insurance 153

Insurance Industry Competitive Advantage Innovation 153

Customers Rock!

APRIL 14, 2010

Deborah shares with us about considerations when listening to customers, whether online or offline, and how technology plays a part. Delivering Voice of the Customer to Enable Customer Delight and Financial Gains. Countless reports and case studies have proven this linkage. policy, process, pricing, products, etc.).

Social Media 154

Social Media Case Study Financial Banking 154

Horizon CX

DECEMBER 1, 2023

Drawing parallels with the timeless narrative of “Death of a Salesman,” we uncover the dynamics of selling not just a product but a mindset, while also examining the emotional mindset of leaders who often prioritize revenues and profits over customer-centric approaches.

Customer Journeys 130

Customer Journeys Customer Centricity Automotive Fashion 130

Doug Leather

MARCH 11, 2014

What company doesn’t want to be customer-centric? It’s highly unlikely that any executive wakes up in the morning and makes a statement along the lines of – “Customer-Centricity is not important to us and we shouldn’t consider it!”. The most important stakeholder in almost all cases is the customer.

Customer Centricity 60

Customer Centricity Measurement Net Promoter Score Effort Score 60

Doug Leather

APRIL 23, 2014

In this context ‘sustainability’ refers to a business philosophy based on balancing financial, social and environmental considerations.

Customer Centricity 46

Customer Centricity Competitive Advantage Government Customer Relationship Management 46

GetFeedback

JANUARY 12, 2020

CustomerThink CX research finds that more Winning CX programs–those claiming tangible ROI or competitive advantage–focus on creating a distinctive or “signature experience” such as the Southwest example I’ve shared. And we qualify what is what with customers. Endless amount of paper with duplicate requests and lengthy delays.

Customer Journeys 221

Customer Journeys How To Touchpoint Airlines 221

ECXO

DECEMBER 26, 2023

Journey To Centricity: A customer-centric framework for the era of stakeholder capitalism Paperback by Ilenia Vidili. About the book: Managers and leaders know that customer centricity means providing positive customer experiences. Here is the link. But what if that’s not enough in the 21st century?

Case Study 156

Case Study Customer Centricity Social Media Competitive Advantage 156

Lumoa

NOVEMBER 10, 2021

Customer experience (CX) design is the process of finding ways to leverage those experiences so they engage and thrill customers throughout the lifetime of their relationship with a brand. Surveys, reviews, and feedback forms can help you collect data about how customers feel about your processes, products, and services.

Customer Experience Design 195

Customer Experience Design Customer Experience Customer Journeys Touchpoint 195

Doug Leather

MARCH 19, 2014

I admit that I’m a customer-centric evangelist because quite frankly, how else can you build meaningful competitive advantage? Customer-centricity is all about differentiation and it’s almost impossible to sustain differentiation around product, price and distribution footprint. I’m guilty!

Customer Centricity 51

Customer Centricity Competitive Advantage Leadership Customer Relationship Management 51

TechSee

JANUARY 24, 2019

Innovative ways to provide customers with immediate assistance, guidance and support lies at the heart of every customer-centric organization. With the idea that personalization builds credibility, Personal Capital’s advisors provide instant, personalized financial services to clients so they can invest with confidence.

Video 141

Video Contact Center Call Flow Financial 141

DCX

JULY 30, 2024

Think about it: What could you achieve if your whole team caught your customer-centric fire? Your customers are counting on you. A CX Leader's Guide to Organizational Buy-In As a CX leader, you know that customer centricity is the cornerstone of business success in today's market. Don't let your passion fizzle out.

Customer Centricity 52

Customer Centricity Customer Journeys Case Study Customer Satisfaction 52

CCO Council

JUNE 24, 2014

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment. Everyone says they are customer centric.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity Competitive Advantage B2C 85

BirdEye

MARCH 6, 2025

CMOs can leverage chatbot insights to refine retention strategies, enhance customer experience , and create targeted engagement campaigns. How AI chatbots provide a competitive advantage AI chatbots do more than just improve customer interactions. The result? For CMOs and marketing leaders, the time to act is now.

Chatbots 52

Chatbots Customer Engagement Engagement Marketing 52

Lumoa

OCTOBER 31, 2018

For larger organizations, the top customer experience challenge will be figuring out how to strategically invest for the present while staying nimble for the future. You don’t need to worry about being left behind in five years if you can’t keep your customers for the next five weeks. Let’s think in customer touchpoints instead.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

ClearAction

AUGUST 16, 2019

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Long-term rewards: uptick that sticks or increases organically — engagement fit the customer’s expectations and circumstances. “An

Customer Centricity 48

Customer Centricity Customer Engagement Engagement Customers 48

Bill Quiseng

MARCH 15, 2022

As I was writing my latest book, Built to Win , I wanted to be sure to incorporate the notion that it’s important to design a customer-centric culture because there are clear outcomes to doing so. Culture (and certainly not one that puts the customer at the center of the business) isn’t just fluff. It’s tangible. How do we know?

Culture 103

Culture Customer Centricity Competitive Advantage Hospitality 103

Alida

APRIL 11, 2017

Building trust through customer-centric service. Dealerships will struggle to retain customers until they reorient around the customer experience. For those dealerships committed to turning things around, here are four strategies to earn customer trust, build their reputation and drive loyalty over time.

Automotive 113

Automotive Handbook Competitive Advantage Study 113

Doug Leather

JULY 29, 2014

It goes without saying that if your organisation pledges to become more customer-centric, you need to innovate your business model through a customer-centric lens.

Infographics 51

Infographics Strategy Competitive Advantage Customer Centricity 51

Horizon CX

FEBRUARY 26, 2019

The general and financial benefits of delivering a great customer experience have been written and talked about for many years now. Many organizations will venture down the path, but then either slow down “going through the motions” or stop completely after taking little to no action at all on voice-of-the-customer feedback.

Metrics 100

Metrics Customer Centricity Culture Leadership 100

Peter Lavers

JULY 7, 2015

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”. In this tide of change and upheaval, customers are stepping into their power and making ever-increasing demands of business. Doug Leather.

Customer Centricity 40

Customer Centricity Chief Customer Officer Case Study Banking 40

Experience Investigators by 360Connext

NOVEMBER 8, 2022

And if the only results are customer feedback metrics, the Chief Financial Officer starts to see dollars going INTO customer experience efforts but not returning to improve the bottom line. I believe that leading with a focus on the customer experience will absolutely deliver for organizations and their leaders.

Customer Experience 110

Customer Experience Customer Centricity Competitive Advantage Customers 110

Lumoa

APRIL 24, 2018

It’s also a lagging indicator, meaning it doesn’t help teams proactively flag and address customer experience issues in real-time. All of this goes to say that NPS can contribute to a brand’s customer-centric evolution, but the metric is not a silver bullet and should be used in conjunction with other insights.

System 317

System Effort Score NPS Net Promoter Score 317

ShepHyken

SEPTEMBER 10, 2021

Personalized customer service is about treating people as individuals. Personalized customer experiences drive up customer loyalty. It also enables businesses to differentiate themselves and gain a sustainable competitive advantage. . Create a customer-focused vision statement. .

Customer Experience 102

Customer Experience Self Service Advertising Customer Expectations 102

Pointillist

SEPTEMBER 10, 2020

In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. What is Customer Journey Orchestration? Journey orchestration goes beyond traditional personalization techniques.

Customer Journeys 128

Customer Journeys Touchpoint Net Promoter Score Customers 128

Blake Morgan

NOVEMBER 1, 2022

? ? ? ? ? ? ? ? ? ? ? ? ?. In the competitive financial services industry, delivering convenient, customer-centric solutions can be a significant competitive advantage. And that’s exactly the case for Discover, which ranked highest in customer satisfaction for a credit card mobile app and website by J.D.

Competitive Advantage 59

Competitive Advantage Banking Customer Centricity Contact Center 59

Second to None

JULY 10, 2018

Wasting time reorienting with a new vendor after growth can be costly and choosing the right partner early on can divert this human and financial cost. For Customer Experience research projects like mystery shopping , choosing the right vendor can be a huge determinant of the value provided by the program. 1] [link]. 1] [link].

Brands 63

Brands Competitive Advantage Voice of Customer Financial 63