Kayako

SEPTEMBER 14, 2018

If you take a look at Kayako’s website and blog, it’s obvious that we know live chat customer support is a big difference-maker for businesses large and small. Our study of 500 consumers and businesses proves it. Customers Buy from Companies That Offer Live Chat. Live Chat is Your Competitive Advantage.

Loyalty 180

Loyalty Sales Competitive Advantage Ecommerce 180

C3Centricity

MAY 1, 2021

Demographics: As already discussed in an earlier post called “The 3 Rules of Effective Targeting” , the deeper your understanding of your target customer is, the more likely it is to provide you with a competitive advantage. However, it is definitely worth getting your segmentation and target customer choice right.

How To 244

How To Groups Customer Centricity Analysis 244

GetFeedback

JANUARY 19, 2020

In CustomerThink’s recent study of 200+ CX initiatives , respondents were asked about sources of feedback. Winning (25%): “outcomes can be quantified” or “created a competitive advantage.”. The study found that using only surveys is not a CX success driver. Now you’ve got a real customer, or do you?

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

TeamSupport

APRIL 26, 2019

Gartner’s 2018 Customer Experience Survey found that two-thirds of a company’s competitive edge was predicated on the experience they delivered to their customers. The constantly evolving landscape means that business-to-business (B2B) customers have all the power. Understand the customer. Don’t wait to automate.

Competitive Advantage 55

Competitive Advantage Customer Service Self Service How To 55

Horizon CX

DECEMBER 1, 2023

Drawing parallels with the timeless narrative of “Death of a Salesman,” we uncover the dynamics of selling not just a product but a mindset, while also examining the emotional mindset of leaders who often prioritize revenues and profits over customer-centric approaches.

Customer Journeys 130

Customer Journeys Customer Centricity Automotive Fashion 130

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Fourth Layer: Managerial Rituals.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Customers 74

InMoment XI

FEBRUARY 2, 2024

Studies have shown that companies that engage with customer feedback can see up to a 5-10% increase in customer retention rates. It lets customers know that there’s a human behind your brand, and you’re open and receptive to changing your processes if inefficiencies are continually being called to attention.

Hospitality 195

Hospitality Call Center Retail NPS 195

Lumoa

NOVEMBER 7, 2022

They’d organize surveys and listen to customers and then try to share these insights with other teams. But now, more organizations are realizing how essential customer insights are to developing a customer-centric business. To stay relevant, companies are using CX to create a competitive advantage.

Trends 195

Trends Customer Experience Competitive Advantage Feedback 195

ECXO

DECEMBER 26, 2023

Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Here is the link.

Case Study 156

Case Study Customer Centricity Social Media Competitive Advantage 156

TechSee

APRIL 10, 2019

In the highly competitive telecom industry, customer experience is a critical factor in building and maintaining a competitive advantage. A recent report by Forrester takes this concept one step further by proving that improving customer experience in telecoms delivers a boost to all KPIs.

Customer Experience 154

Customer Experience Strategy Customer Centricity Omni-Channel 154

GetFeedback

JANUARY 12, 2020

About eight out of ten business leaders say they want to “improve” the customer experience (CX) to be more competitive. In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. And for good reason.

Customer Journeys 221

Customer Journeys How To Touchpoint Airlines 221

Horizon CX

APRIL 1, 2024

Customer experience maturity is a way of measuring an organization’s ability to design and deliver a consistently positive customer experience. These characteristics may include: Customer-centric culture: The organization has a culture that is obsessed with the customer and focused on meeting their needs.

Customer Journeys 130

Customer Journeys Touchpoint Customer Centricity Competitive Advantage 130

Customers Rock!

APRIL 14, 2010

Delivering Voice of the Customer to Enable Customer Delight and Financial Gains. I hope we can all agree that delivering a positive customer experience is the key to building customer loyalty and achieving financial success. Countless reports and case studies have proven this linkage. It’s harder than it sounds.

Social Media 154

Social Media Case Study Financial Banking 154

InMoment XI

AUGUST 22, 2024

Key Insights from the Study Accessibility to Live Support : 70% of customers struggle to reach a live representative, with 39.6% Embrace Omnichannel Engagement : Customer centricity is key; as stated above, 70% of customers struggle with live support, and nearly 68.5% experiencing this frustration frequently.

Consumers 150

Consumers Self Service First Call Resolution Omni-Channel 150

Doug Leather

FEBRUARY 24, 2014

Chan Kim and Renee Mauborgne, deals with the reality of companies long engaging in head-to-head competition in search of profitable growth. These companies have fought for competitive advantage, battled over market share and struggled for differentiation. Competing in overcrowded industries is no way to sustain high performance.

Customer Centricity 54

Customer Centricity Strategy Competitive Advantage Innovation 54

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

Doug Leather

APRIL 23, 2014

In a recently published article (MIT Sloan Management Review – How to Become a Sustainable Company)the authors point to a study that supports the view that ‘high sustainability’ companies significantly outperformed their counterparts over an 18 year period in terms of both stock market and accounting criteria, such as return on assets and return (..)

Customer Centricity 46

Customer Centricity Competitive Advantage Government Customer Relationship Management 46

GetFeedback

MARCH 22, 2019

While being a customer-centric company is key for delivering great customer experience , you can’t forget about the employee experience. After all, happy employees result in happy customers. Job satisfaction is even a competitive advantage that can help you attract the best people to your organization.

Survey 186

Survey Employee Engagement Competitive Advantage Measurement 186

Blake Morgan

JANUARY 20, 2022

These 30 top blogs cover a wide variety of CX-related topics, from creating a customer-centric culture to refining the contact center or delivering personalized experiences. With more than 30 years of experience in all areas of CX, Annette uses her blog, CX Journey, to help transform business culture to become customer-centric.

Case Study 96

Case Study Customer Journeys Competitive Advantage Customer Centricity 96

Alida

NOVEMBER 1, 2018

Customers are a great source of ideas about what product or experience enhancement to pursue. Giving them the opportunity to contribute further deepens the relationship on its own but it also offers a competitive advantage – bringing ideas to improve or introduce products and services to the product teams.

Feedback 147

Feedback Exercises Analysis Effort Score 147

Doug Leather

MARCH 4, 2014

There is very little new about the concept of customer-centricity. In these instances it’s almost impossible to operationalise around ‘the customer.’ Developing and implementing organisational capabilities that enable a customer-centric business model creates structural and integration challenges. Let’s face it.

Customer Centricity 44

Customer Centricity Strategy Competitive Advantage Customer Relationship Management 44

Lumoa

APRIL 24, 2018

It’s also a lagging indicator, meaning it doesn’t help teams proactively flag and address customer experience issues in real-time. All of this goes to say that NPS can contribute to a brand’s customer-centric evolution, but the metric is not a silver bullet and should be used in conjunction with other insights. linkedin Why?

System 317

System Effort Score NPS Net Promoter Score 317

DCX

JULY 30, 2024

Think about it: What could you achieve if your whole team caught your customer-centric fire? Your customers are counting on you. A CX Leader's Guide to Organizational Buy-In As a CX leader, you know that customer centricity is the cornerstone of business success in today's market. Don't let your passion fizzle out.

Customer Centricity 52

Customer Centricity Customer Journeys Case Study Customer Satisfaction 52

CCO Council

JUNE 24, 2014

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment. Everyone says they are customer centric.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity Competitive Advantage B2C 85

Alida

APRIL 11, 2017

That’s one of the startling findings in the first annual Mobility Study , a report on changing automotive consumer preferences. The study, conducted by the automotive consulting firm Vision Mobility, also found that people in large cities were more likely to have ambivalent feelings about owning a car. Ultimately, the issue is trust.

Automotive 113

Automotive Handbook Competitive Advantage Study 113

ClearAction

AUGUST 16, 2019

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Long-term rewards: uptick that sticks or increases organically — engagement fit the customer’s expectations and circumstances. “An

Customer Centricity 48

Customer Centricity Customer Engagement Engagement Customers 48

Team Support

MAY 31, 2023

Chatbots are fast becoming part of the digital core of tech tools that companies utilize as a secret weapon to increase their competitive advantage in the customer service arena. Here’s more of how adding chatbots to your online customer service toolbox can make you a more customer-centric business.

Chatbots 98

Chatbots Customer Service Competitive Advantage Self Service 98

CX Centric

FEBRUARY 11, 2021

Collaborative Leadership In this article, I discuss both Agility and Collaborative Leadership, and argue that these two disciplines are not enough to ‘win’ in today’s competitive, fast-moving and complicated landscape. In late 2007 there was a study which said that 70 per cent of IT projects were over budget or delayed. Remember that?

Culture 105

Culture Leadership Roadmap Customer Centricity 105

Eptica

NOVEMBER 8, 2017

Date: Wednesday, November 8, 2017 How to make your organization truly customer centric. Author: Olivier Njamfa We all know that today it’s vital to put customers at the heart of your business. How do you become more customer centric? The importance of security and GDPR to the digital customer experience.

Customer Centricity 96

Customer Centricity How To Self Service Chief Customer Officer 96

Bob Hayes

OCTOBER 23, 2017

We surveyed 80+ customer-centric professionals in companies with formal customer-centric programs (e.g., Researchers from MIT and SAS showed that analytical-leading companies (those that use analytics to create a competitive advantage) adopted analytics practices to a greater degree than analytical-lagging companies.

Analytics 68

Analytics Competitive Advantage Government Customer Centricity 68

Peter Lavers

JULY 7, 2015

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”. The masterclass was brilliantly delivered by Doug Leather and included practical case studies & examples of best practice and animated discussions. Doug Leather.

Customer Centricity 40

Customer Centricity Chief Customer Officer Case Study Banking 40

Retently

MARCH 10, 2022

You can of course try to stand out with competitive advantages like more features or buy them off with incentives; however, you will be always facing the challenge to lose this customer. Integrate support and marketing tools for a complete overview of the customer experience. Create a customer-centric culture.

Self Service 147

Self Service Poor Customer Service e-support Customer Success 147

Integrity Solutions

JULY 13, 2020

Companies that invest in building a customer-centric sales and coaching culture have much higher rates of employee engagement, loyalty and productivity. In one study we conducted, less than 19% of companies said they believed their salespeople consistently follow the established sales process. Sales Process Consistency.

Sales 102

Sales How To Competitive Advantage Training 102

ShepHyken

JANUARY 24, 2022

How Can We Make Our Organizations Truly Customer-centric? diginomica) Customer Success isn’t just the name of a department – it’s a top-down, company-wide philosophy and responsibility to deliver an exceptional customer experience. Michelle MacCarthy of Unit4 shares practical steps to fulfil the customer-centric promise.

Customer Service 72

Customer Service Customer Centricity Policies Retail 72

Second to None

MAY 24, 2018

Ideally, your employees are greeting customers within one minute of them walking into your store, but in reality, many customers wait over five minutes before any sort of acknowledgement takes place. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Apparel 86

Apparel Retail Competitive Advantage Voice of Customer 86

ImprintCX Articles

NOVEMBER 27, 2023

. — Ed Murphy, Co-founder & President, ImprintCX There is a symbiotic relationship between brand experience and customer experience (CX) — neither can be successful without the other. Not understanding this symbiotic relationship is a crucial reason companies struggle to be customer-centric. Let’s get started.

Brands 52

Brands Customer Experience Competitive Advantage Customer Centricity 52

PeopleMetrics

MAY 2, 2024

Custom research panels are perfect for high-value audiences such as B2B decision makers. Cost Savings on Market Intelligence Traditional market research can be expensive, especially when you’re conducting different studies with the same target audience. Custom Research Panels provide rapid responses.

Competitive Advantage 71

Competitive Advantage Study B2B Groups 71