From Bean Bags To Billions: LoveSac’s Innovative DTC Success
Blake Morgan
NOVEMBER 8, 2022
Differentiating not just on innovation, but on customer experience. LoveSac founder and CEO Shawn Nelson isn’t afraid to adapt and try new ideas to meet customers’ changing demands. But as buying habits changed, the company converted its stores to inventory-free showrooms and became a completely DTC brand.
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