ECXO

DECEMBER 26, 2023

Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. Here is the book link.

Case Study 156

Case Study Customer Centricity Social Media Competitive Advantage 156

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Annette Franz. Bruce Temkin.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Beyond Philosophy

JUNE 6, 2019

In these cases, customers know they are being recorded and that the technology is analyzing their facial expression, a big difference from mass surveillance without permission. Your job as a marketer and a Customer Experience professional is first to ensure that customers understand the benefits and that they can see them.

Banking 141

Banking Airlines Analysis Technology 141

Lumoa

APRIL 24, 2018

If they are not doing a good job they can quickly fix the situation with the customer." Ian Golding Global Customer Experience Specialist and Certified Customer Experience Professional. Knowing the “why” behind the number and how to use it to gain a competitive advantage is another.

System 317

System Effort Score NPS Net Promoter Score 317

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Annette Franz. Bruce Temkin.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Pointillist

MAY 19, 2020

times more likely than underperformers to be able to connect customer data in each channel with three or more other channels. “ Diane Magers, CCXP Founder and CEO Experience Catalysts For the second consecutive year, quantifying the ROI of customer experience initiatives is the top CX challenge.

Customer Journeys 94

Customer Journeys Measurement Report Management 94

Dapresy

FEBRUARY 2, 2018

Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. All solid reasons, yet this isn’t hindering a growing number of companies that are re-thinking strategies and processes to enable a competitive advantage and future growth.

Handbook 40

Handbook ROI Competitive Advantage eBook 40