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Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling

ECXO

In contrast, value selling takes a customer-focused approach. In todays competitive landscape, the difference between just selling a product and delivering genuine value can be the key to success. Value selling enhances the customer experience and becomes a powerful competitive advantage.

Loyalty 300
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership also needs to model the change talking about customers consistently, celebrating customer-focused wins, and incorporating customer impact into decision-making criteria. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

B2B 339
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The Power of Customer Behavior Analysis

InMoment XI

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Competitive Advantage Understanding customer behavior can be a key differentiator in today’s business environment.

Analysis 195
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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Addressing the challenge of unstructured data necessitates investing in cutting-edge technologies and data management strategies to unlock its true potential and gain a competitive advantage in the era of data-driven decision-making.

Analytics 366
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Unlocking Employee Will: Driving Business Transformation and Customer Experience

eglobalis

Create Clear Roadmaps: Developing roadmaps that connect individual roles with company and customer outcomes increases engagement. Challenge: Without this alignment, employees may disengage, seeing transformation as irrelevant to their work, which can lead to a lack of innovation and customer-focused efforts.

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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

By succeeding in customer engagement, you have a better chance of keeping your customers coming back. Competitive Advantage While most companies claim to be customer-obsessed, a recent study showed that only 15% are actually customer-obsessed, meaning their business is focused on growing by delivering value to their customers.

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Another Competitive Advantage: Uniqueness

ShepHyken

Is it quality, speed, price, customer service or any other feature that makes you unique in your market place? The answer is what gives you a competitive advantage worth exploiting. Shep Hyken is a customer service expert, keynote speaker and New York Times bestselling business author. Follow on Twitter: @Hyken.