Competitive Advantage Customer Insights Exercises 
ECXO
MARCH 6, 2025
Some organizations create a detailed CX roadmap that estimates improvements in metrics like net retention rate, customer lifetime value, or average deal size as experience enhancements roll out. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.
Alida
NOVEMBER 1, 2018
Customers are a great source of ideas about what product or experience enhancement to pursue. Giving them the opportunity to contribute further deepens the relationship on its own but it also offers a competitive advantage – bringing ideas to improve or introduce products and services to the product teams.
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ClearAction
NOVEMBER 11, 2022
Health: better sleep, lower blood pressure, likely to exercise, better recovery and overall physical and psychological health. Customer experience gains from gratitude in interactions are inclinations to reciprocate behavior, spread positive word of mouth, and do more with your brand.
Gainsight
NOVEMBER 18, 2019
The bottom line is clear: measuring and improving the customer experience is not only good for customers, it’s good for business. A focus on CX creates a competitive advantage that drives customer retention, revenue expansion and enterprise valuation over time. B2B CX: Beyond customer surveys.
Customer Bliss
MARCH 30, 2017
Visually, a slice of it looks like this: And that’s actually a good place to start in general on the idea of customer experience labs: what are they, why do companies typically use one, and what’s the desired end state? What are customer experience labs? The yin and yang of customer experience labs.
Hero Digital
AUGUST 21, 2018
If getting insights from data were such a piece of cake, then why do only 15% of decision-makers surveyed by Forrester feel their business intelligence initiatives provide a competitive advantage and only 11% say these initiatives led to new or better products and services? Finding true, impactful insights is not easy.
Experience Matters
APRIL 7, 2015
With the power to listen to the Voice of the Customer, integrate it with business data to generate powerful insight, and take action, we deliver effective business change and create a competitive advantage for clients. Action is broken down into two parts of engagement – employee and customer: Employee Engagement.
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