Thematic

MARCH 2, 2025

This staggering statistic highlights why businesses must prioritize customer insights and invest in analysis tools to understand their audience better. So, what are customer insights? Customer insights are actionable understandings derived from customer data that help businesses improve their strategies.

Customer Insights 62

Customer Insights Analysis Social Media Analytics 62

InMoment XI

JULY 13, 2023

The discussion around preparation also highlighted the importance of assessing product alignment with target customers, the risks of non-compliance, and the benefits of adopting a customer-first approach. Ensuring the needs of vulnerable customers are met was also discussed as a crucial aspect of achieving desired outcomes.

Consumers 369

Consumers Financial Competitive Advantage Customer Centricity 369

Lumoa

NOVEMBER 7, 2022

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

Trends 195

Trends Customer Experience Competitive Advantage Feedback 195

InMoment XI

APRIL 9, 2025

It provides a competitive advantage. When businesses can confidently predict sales, they are better equipped to capitalize on shifts in customer preferences and stay one step ahead of the competition. Meanwhile, the customer insights highlight intent and sentiment in a conversation to gauge satisfaction levels.

Trends 195

Trends Sales Analysis First Call Resolution 195

Retently

MARCH 11, 2025

But CX isnt just about making things easier its a major competitive advantage. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans. CX Managers dont just react to problems, they anticipate them.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Win the Customer

NOVEMBER 29, 2024

Informed Decision-Making: Customer journey maps provide valuable insights that can inform product development, marketing strategies, and customer service initiatives. Competitive Advantage: By understanding your customers better than your competitors, you can gain a significant advantage in the market.

Customer Journeys 59

Customer Journeys Touchpoint Social Media Competitive Advantage 59

Think Customers

APRIL 10, 2025

This means ensuring that every investment in CX improvement is linked to measurable business outcomes , gaining leadership buy-in , and ensuring every department contributes to a unified, customer-centric vision. Customer Effort Score (CES) Measures how easy it is for customers to interact with your company.

B2B 52

B2B Strategy Customer Journeys Net Promoter Score 52

Vonage

OCTOBER 2, 2017

Customer insight: Start with customer insight gathered from your most important target customers – uncover the functional and emotional factors that drive retention and word of mouth referral. Design a Branded Customer Experience: That the organisation can deliver seamlessly across all channels.

Tips 133

Tips Brands Customer Experience Competitive Advantage 133

InMoment XI

SEPTEMBER 5, 2024

Often applied as a market research technique by firms looking to achieve a better and more complete understanding of the customer, Voice of the Customer can also help companies measure and understand the experiences that they deliver to customers. VoC data is also a valuable source of insights for innovation.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Vonage

SEPTEMBER 15, 2017

Customer insight: Start with customer insight gathered from your most important target customers – uncover the functional and emotional factors that drive retention and word of mouth referral. Design a Branded Customer Experience: That the organisation can deliver seamlessly across all channels.

Tips 267

Tips Brands Customer Experience Competitive Advantage 267

InMoment XI

NOVEMBER 15, 2023

There are four common customer experience analytics metrics: Net Promoter Score (NPS) Net Promoter Score , or NPS, is a widely used metric to measure customer loyalty. Typically, it involves a survey question asking customers to rate their satisfaction on a scale. What is the ROI of Customer Experience Analytics?

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

Pointillist

MAY 19, 2020

By Stephanie Ventura Customer experience is more important than ever in 2020. But what makes some organizations more effective than others at managing customer journeys, measuring outcomes and improving experiences? “ Hank Brigman Customer Experience Strategist Author of TOUCHPOiNT POWER! different ways.

Customer Journeys 94

Customer Journeys Measurement Report Management 94

Lumoa

NOVEMBER 10, 2021

Organizations that dedicate their energies to customer experience design find ways to let their customers know that they are valued, and commit to a strategy that can lead to measurable improvements in churn, retention, conversions, and ROI. A good CX design addresses the subjective and objective needs of the customer.

Customer Experience Design 195

Customer Experience Design Customer Experience Customer Journeys Touchpoint 195

Thematic

FEBRUARY 12, 2025

With AI-powered tools, businesses can decode unstructured text, measure sentiment, and spot patterns across platforms in seconds! From improving customer engagement to mitigating PR crises, text analytics helps companies make data-driven decisions instantly. Refine app features and usability based on real-time customer insights.

Social Media 62

Social Media Analytics Analysis Trends 62

QuestionPro Audience

MAY 22, 2019

Try to know the measures taken to restrain frauds related to the survey so that you will able to capture accurate data. Here are the advantages of partnering with QuestionPro to cater to all your B2B panel needs. Produces customer insights & lists. Measures the changing needs of customers.

B2B 170

B2B Tips Survey Competitive Advantage 170

Gainsight

NOVEMBER 18, 2019

The bottom line is clear: measuring and improving the customer experience is not only good for customers, it’s good for business. A focus on CX creates a competitive advantage that drives customer retention, revenue expansion and enterprise valuation over time. B2B CX: Beyond customer surveys.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Strategy Competitive Advantage 52

Thematic

MARCH 26, 2025

In particular, customer review analysis helps surface recurring themes and pain points shared in public feedback, giving teams a clearer picture of user sentiment. Without a structured feedback loop, businesses operate in the dark, relying on assumptions rather than real customer insights.

Feedback 62

Feedback Social Media Analysis Survey 62

InteractionMetrics

MARCH 13, 2025

The ability to systematically analyze customer feedback allows your team to proactively resolve customer issues before they escalate, protecting your brand and creating satisfied customers. Here are ten practical ways you can apply these analyses to drive meaningful customer experience change. Here is the framework.

Analysis 52

Analysis Customer Experience Self Service Social Media 52

Lumoa

OCTOBER 31, 2018

For larger organizations, the top customer experience challenge will be figuring out how to strategically invest for the present while staying nimble for the future. You don’t need to worry about being left behind in five years if you can’t keep your customers for the next five weeks. data security, gig economy, AI, machine learning).”

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Lumoa

NOVEMBER 21, 2023

In many companies, even though customer experience is regularly measured, data transformation becomes challenging for many reasons. But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis.

Analysis 195

Analysis Feedback Social Media Chatbots 195

Thematic

APRIL 8, 2025

These challenges can make a customer feedback loop process stall out or feel impossible to manage. Instead of drowning in data or responding too slowly, teams are using AI-driven customer insights platforms to transform the feedback loop into an efficient, closed circuit. The good news?

Feedback 62

Feedback Analytics Analysis NPS 62

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Experience Investigators by 360Connext

NOVEMBER 8, 2022

They create a top level for Customer Experience (usually a VP of…customer experience or customer insights) and wish that leader well. Business outcomes must be measurable. Customer Experience Creates a Competitive Advantage. There is nothing formal about this. No resources. By how much?

Customer Experience 110

Customer Experience Customer Centricity Competitive Advantage Customers 110

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

BirdEye

OCTOBER 11, 2024

In this blog post, we explore how Birdeye’s latest GenAI tools empower businesses to turn data into a competitive edge. You’ll discover how these AI data scientists simplify customer insights, streamline competitive analysis, and help you make smarter decisions faster.

Comparison 52

Comparison Analysis Trends Social Media 52

BirdEye

DECEMBER 5, 2023

Competitive advantage In a crowded market, having a strong reputation can be the deciding factor for customers. Businesses with better reputations often stand out and attract more customers. This feedback is key to improving your products, services, and the overall customer experience.

Brands 110

Brands Management Social Media Analytics 110

Happy or Not

NOVEMBER 13, 2024

This approach is an excellent service model that ensures brand reputation and fosters customer loyalty. XXL’s case is a successful customer service example, showing how customer feedback collection can be a competitive advantage in retail. Read the full case study here 6. Read the full case study here 8.

Examples 36

Examples Customer Service Case Study Hospitality 36

Thematic

NOVEMBER 14, 2024

When these issues occur your customer service team can be alerted automatically. They can act fast to address the issue and keep the customer happy. Customer Sentiment Analysis Gives Competitive Advantage Knowing how customers feel about your competitors is another reason why you should do customer sentiment analysis.

How To 62

How To Net Promoter Score Analysis Social Media 62

Forrester's Customer Insights

SEPTEMBER 10, 2020

Customer insights that organizations are able to glean, via technology, have continued to increase customer relationship transparency. These insights equip sales operations teams with the data needed to automate administrative activities.

Technology 49

Technology Competitive Advantage Sales Customer relationships 49

Thematic

DECEMBER 5, 2018

As much as companies talk a good game about big data, they do not seem to leverage it, or customer retention analytics, to its full extent. Interestingly, according to a study by Broadway Business , only 32% of respondents are satisfied with their company’s use of analytics to create a competitive advantage. Keen to know more?

Customer Retention 96

Customer Retention Analytics Data Strategy 96

BirdEye

FEBRUARY 4, 2025

Birdeye Surveys AI AI-driven customer feedback collection, sentiment analysis, and experience enhancement Create and automate surveys with AI-generated questions tailored to customer insights. Turn survey feedback into reputation-building opportunities, improving customer satisfaction and loyalty.

Tools 52

Tools Brands Management Multi-Channel 52

Experience Matters

APRIL 7, 2015

With the power to listen to the Voice of the Customer, integrate it with business data to generate powerful insight, and take action, we deliver effective business change and create a competitive advantage for clients. Employee engagement is a proven driver of revenue, quality, productivity and customer satisfaction.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

OpinionLab

OCTOBER 24, 2017

In such a competive landscape, how can you redesign your website for desired results – be this improved customer loyalty, increased revenue or however else you measure digital success? As your main touchpoint with your customers, your website is the primary face of your business and critical to your success.

How To 94

How To Comparison Omni-Channel Measurement 94

North Highland

MAY 23, 2019

In this installment of our utilities series, we’ll outline how a successfully implemented data visualization strategy will empower utilities organizations to transform customer insights into evidence-based strategic decision-making. Analyzing the Data Deluge. Capability Building.

Analytics 64

Analytics Competitive Advantage Innovation Hospitality 64

CSM Magazine

JULY 28, 2023

The commercial landscape of today is fast-paced and ever-evolving, and businesses are continuously searching for new ways to gain a competitive advantage over their rivals. This can be challenging, however, as anti-scraping measures can block your IP if it detects a high number of requests.

Customer Experience 52

Customer Experience Competitive Advantage Customers Measurement 52