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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Is this the same as Customer Relationship Management, or CRM?

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3 Things CMOs Should Do During an Economic Downturn

Totango

Let’s look at three things CMOs should do during tumultuous economic times to support their current customer base and promote retention and expansion. . Maximize Your Return on Investments. During an economic downturn, your greatest investment should be in your current customer base.

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How software and tech-enabled organizations can preserve margins today—and build toward future opportunities

West Monroe

Leaders who understand the cost to serve across the customer journey can allocate capital more effectively toward go-to-market activities that generate the highest return on invested capital. Leverage these tactics to drive profitable growth.

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Who is a Chief Customer Officer (CCO)?

CustomerSuccessBox

And hence, the need for a chief customer officer (CCO) came into existence. Suggested Read : The Ultimate Guide to Being a Customer Success Manager. Why do you need a Chief customer officer in the organization? How does it help the customer success team to upsell? KPI hacks a Chief Customer Officer looks into!

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How to Train an Elite, Efficient, Effective Support Team

GlowTouch

Importance of Customer Support Training. The benefits of quality customer support , including improved brand credibility, increased sales, and customer retention, should make service a front-burner topic, but that is not always so. Customer care is a competitive advantage. They cannot do that.

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7 Questions to Ask Your Customer Support Vendor

GlowTouch

If your company is looking to outsource its customer service, you may already know some benefits of outsourcing, such as lower operational costs, higher productivity, and overall better customer service. What Is Your Customer Retention Rate? You need to know the level of vendor commitment to your business.

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Grow your local business with geofencing marketing

BirdEye

Consider geofencing marketing as similar to a greeting system in a store. Just as a greeter at a store’s entrance might offer special deals or information to customers who walk in, geofencing sends tailored messages or offers to people when they enter a specific digital boundary around a location, like a virtual greeter.