The Right Survey to Measure Each Touchpoint of the Customer Journey
GetFeedback
JANUARY 19, 2020
In CustomerThink’s recent study of 200+ CX initiatives , respondents were asked about sources of feedback. Winning (25%): “outcomes can be quantified” or “created a competitive advantage.”. The study found that using only surveys is not a CX success driver. Developing (58%): “seeing some signs of CX improvement.”.
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