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B2B CX – Strategy & Business Alignment

ECXO

CX can be a competitive advantage When products and pricing are similar, superior customer experience can be the differentiator that wins new business and retains existing clients. reducing churn by 15%, improving customer retention by 10% , increasing customer effort score (CES) by 25% ).

B2B 310
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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Will it enhance our competitive advantage or dilute it? Insights: Feasibility isn’t just about engineering effort—it’s about whether implementation will introduce inefficiencies or misalignments with your technology stack. A feature may seem promising in isolation but could detract from your long-term objectives.

Feedback 391
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. Organizations face unique challenges that can hinder CX improvement efforts. At the same time, B2B customer expectations have risen. Demonstrating the value of CX (e.g.,

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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. It gives you a competitive advantage. Companies that embrace these advanced tools will gain a powerful competitive advantage, enabling them to understand and meet customer needs in real-time.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

In competitive B2B environments where products and prices are similar, delivering an outstanding experience can be the deciding factor for why clients choose and stay with one provider over another. Without this high-level oversight, CX efforts can stall or get deprioritized amid competing initiatives and people resistance for change.

B2B 339
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

Similarly, regular cross-functional workshops can be beneficial for identifying and addressing pain points in the customer journey that may require multi-departmental efforts to resolve. This level of alignment allows each department to work toward the shared goal of enhancing CX without duplicating efforts or missing critical details.

B2B 514
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Happiness in Customer Experience: A Competitive Advantage

Lumoa

A high Net Promoter Score (NPS), a large number of new customers in a month, or fewer unsatisfactory customer service request conclusions, are just some of the metrics we use to measure an effective customer experience. Purpose Working toward a worthwhile goal makes people feel happy about putting in effort.