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B2B CX – Strategy & Business Alignment

ECXO

CX can be a competitive advantage When products and pricing are similar, superior customer experience can be the differentiator that wins new business and retains existing clients. reducing churn by 15%, improving customer retention by 10% , increasing customer effort score (CES) by 25% ).

B2B 311
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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Will it enhance our competitive advantage or dilute it? For example: High impact, low feasibility: Requires prioritization but warrants resource adjustments. Example: Consider how SAP addresses feature requests. Example: Siemens rejected an overly complex analytics request that required re-architecting their IoT platform.

Feedback 391
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

For example, a cybersecurity firm might prioritize trustworthiness, transparency, and proactive problem-solving in every client interaction, aligning its CX strategy with these values to build credibility and reinforce its commitment to security.

B2B 518
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

In competitive B2B environments where products and prices are similar, delivering an outstanding experience can be the deciding factor for why clients choose and stay with one provider over another. Without this high-level oversight, CX efforts can stall or get deprioritized amid competing initiatives and people resistance for change.

B2B 339
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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. For example, this analysis can reveal why a customer canceled their subscription to your service. For example, key metrics like CSAT help you improve aspects of your business to satisfy specific customer needs.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. Organizations face unique challenges that can hinder CX improvement efforts. At the same time, B2B customer expectations have risen. Demonstrating the value of CX (e.g.,

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Customer Journey Mapping Examples for Beginners

InMoment XI

Example of a segmented journey map. If your company advertises via billboard, for example, that can be hard to track, even if you survey customers. These include Customer Satisfaction and Net Promoter Score. Customer Journey Mapping Examples for SaaS, eCommerce, and Brick-and-Mortar Stores. SaaS example by InMoment.