eglobalis

NOVEMBER 3, 2024

For example, a cybersecurity firm might prioritize trustworthiness, transparency, and proactive problem-solving in every client interaction, aligning its CX strategy with these values to build credibility and reinforce its commitment to security.

B2B 514

B2B Culture Innovation Loyalty 514

C3Centricity

DECEMBER 10, 2024

This post explores how companies can turn each of these five trendsI added one more that emerged from the more extensive studyinto actionable strategies, supported by practical guidance and real-world examples. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.

Trends 270

Trends Consumers Strategy Case Study 270

InMoment XI

DECEMBER 3, 2024

Customer experience (CX) is emerging as a significant competitive advantage for businesses. For example, outlining a CX program and building a team to execute the vision. For example, tracking NPS to determine the success of recent loyalty efforts. Focus on a cross-functional approach to improving customer experiences.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

ECXO

FEBRUARY 20, 2025

For example, a bakery might advertise a cake by listing its ingredients and size. In todays competitive landscape, the difference between just selling a product and delivering genuine value can be the key to success. Value selling enhances the customer experience and becomes a powerful competitive advantage.

Loyalty 300

Loyalty Competitive Advantage Advertising Feedback 300

eglobalis

FEBRUARY 24, 2025

Lets explore why this claim lacks merit and how real-world examples highlight CXs enduring role in business success, particularly in B2B ecosystems where relationships, trust and adaptability define outcomes. Example: SAPs Customer Data Cloud offers advanced platforms for customer insights. Data alone cannot solve complex challenges.

B2B 288

B2B Culture Innovation Loyalty 288

ECXO

MARCH 6, 2025

For example, top companies define a concise CX aspiration aligned to their brand promise such as being the easiest partner to do business with, or providing a truly consultative, trusted advisor relationship and ensure it ties directly to business objectives. This vision serves as a North Star that guides the entire program.

B2B 339

B2B Customer Journeys How To Effort Score 339

eglobalis

MARCH 13, 2025

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. Highlight Competitive Advantage : Show how a superior customer experience differentiates the company from competitors, potentially leading to increased market share.

Leadership 232

Leadership B2B B2C Effort Score 232

InMoment XI

NOVEMBER 21, 2024

For example, this analysis can reveal why a customer canceled their subscription to your service. For example, key metrics like CSAT help you improve aspects of your business to satisfy specific customer needs. It gives you a competitive advantage. For example, a customer reviews your latest feature in a Facebook post.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

InMoment XI

DECEMBER 5, 2024

Attracting New Members Member Loyalty Competitive Advantage Crisis Management Credit unions are member-driven financial cooperatives. Competitive Advantage The reality is that you are competing not just with other unions but also with larger banks. Why Is Reputation Management Important for Credit Unions?

Management 195

Management Social Media Financial Banking 195

CSM Magazine

MARCH 14, 2025

This means the level and quality of customer service is one of the few areas in which an ISP can establish a genuine competitive advantage. For example, this list of home internet providers does not just compare performance aspects like speed.

Competitive Advantage 52

Competitive Advantage Customer Service Banking Chatbots 52

InMoment XI

NOVEMBER 13, 2024

For example, a subscription that ends without renewal or communication from the subscriber. For example, you can send gift cards to at-risk customers after their next purchase. It provides a competitive advantage. A good example of the importance of reducing customer churn comes from nib New Zealand.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

DECEMBER 10, 2024

It gives you a competitive advantage: Your product and business improvements will likely enhance customer satisfaction. The most straightforward example is when a customer decides to cancel their subscription. For example, a subscription that ends due to failure to update credit card details.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

InMoment XI

NOVEMBER 18, 2024

Competitive Advantage Understanding customer behavior can be a key differentiator in today’s business environment. For example, by identifying customers likely to churn, you can implement retention strategies before you lose a customer. This enables marketers to focus their resources where they’ll have the highest impact.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

eglobalis

DECEMBER 4, 2024

Example: SAP has invested heavily in CX platforms like SAP Customer Data Cloud, but the success of these tools depends on SAPs human-led account management teams to align technological solutions with customer-specific business goals. Example: Microsoft relies on its customer success teams to gather feedback on its Azure platform.

B2B 414

B2B Culture Government Innovation 414

InMoment XI

OCTOBER 25, 2024

It gives restaurants a competitive advantage. For example, if the CEO is occupied with a PR crisis, someone capable should be on standby to run the ship until the situation is resolved. For example, you could host a monthly cooking class for a reasonable fee, with a portion of the proceeds going to a local charity.

Feedback 195

Feedback Management Social Media ROI 195

TechSee

DECEMBER 3, 2024

These days, businesses know that top-notch customer service isn’t just a competitive advantage – it’s an expectation. For example, Sophie AI can diagnose a slow WiFi internet connection, visually identify faulty cable connections, and guide the user to full issue resolution.

Customer Experience 124

Customer Experience Virtual Agent Competitive Advantage Customer Satisfaction 124

InMoment XI

OCTOBER 24, 2024

Competitive Advantage While most companies claim to be customer-obsessed, a recent study showed that only 15% are actually customer-obsessed, meaning their business is focused on growing by delivering value to their customers. By succeeding in customer engagement, you have a better chance of keeping your customers coming back.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

ECXO

JUNE 11, 2023

With their 1998 Harvard Business Review article “Welcome to the Experience Economy” (and 1999 book), Joe Pine II and James Gilmore introduced the term Customer Experience as the next competitive battleground. Since then, customer experience has become ‘institutionalized’ as a key domain to generate sustainable competitive advantage.

Customer Experience 366

Customer Experience Customer Centricity Competitive Advantage Government 366

ECXO

AUGUST 9, 2023

Let me give you an example of leaders are creating competitive advantage. (I I use cloud professional services examples throughout, but there are valuable lessons here for everybody). Clients need more than a team that simply delivers managed services, for example. We hear a lot about ‘new frontiers’.

Consulting 296

Consulting Competitive Advantage Culture Touchpoint 296

ECXO

MARCH 5, 2024

By focusing on the customer, encouraging innovation, reducing risk, promoting collaboration, and providing a competitive advantage, Design Thinking can significantly enhance the outcome of digital transformation initiatives, leading to improved customer experience and business success.

Customer Centricity 294

Customer Centricity Competitive Advantage Innovation Customer Journeys 294

C3Centricity

MARCH 12, 2024

What is the cornerstone of sustainable growth and competitive advantage today? HubSpot is a prime example of content marketing done right. The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively.

Customer Engagement 296

Customer Engagement Engagement Competitive Advantage Entertainment 296

Retently

MARCH 11, 2025

But CX isnt just about making things easier its a major competitive advantage. Example: If multiple customers report that a pair of jeans runs too small, this needs to be flagged to the product team ASAP in order to update sizing information or adjust the fit in future production runs. Are wait times creeping up?

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

InMoment XI

MAY 14, 2022

A Few Examples from Best-In-Class Brands. This is a perfect example of a co-created brand identity that satisfies customer needs while staying true to the brand’s promise. is another example. Remember the Tiffany example? Tiffany & Co. Tiffany & Co. Of course you have. Wrapping Things Up.

Brands 370

Brands Retail Loyalty Competitive Advantage 370

InMoment XI

OCTOBER 23, 2024

Here are a few reasons why customer experience in banking is an even bigger competitive advantage than ever before: It helps build trust during uncertain times. For example, providing customized savings plans to members will elicit a more positive response from them.

Banking 195

Banking Customer Experience Effort Score Financial 195

Lumoa

JANUARY 9, 2018

In my opinion, three things that are essential for CX in 2018 include: Restoring trust – 2017 has seen more examples of organizations continuing to fail to meet basic customer expectations. In Europe, the Ryanair debacle is the most prominent case of all.

Customer Experience 332

Customer Experience Competitive Advantage Omni-Channel Culture 332

C3Centricity

JULY 26, 2018

As an example, think about how many companies have used the idea of “YES” and “NO” in their advertising in the past couple of years. In just ten simple steps you can turn your trend following into a powerful competitive advantage that will surprise competition and delight your customers.

Competitive Advantage 189

Competitive Advantage Advertising Trends Exercises 189

Happy or Not

NOVEMBER 13, 2024

With countless excellent customer service examples in various industries, it’s clear that companies that prioritize a customer-centric approach stand out in customer service today. This is a great customer service example of how to address customer issues to exceed customer expectations proactively.

Examples 36

Examples Customer Service Case Study Hospitality 36

Kayako

MARCH 21, 2022

One stark example is in many healthcare brands where the marketing to enroll customers is professional, empathetic, and engaging. After people sign up, the experience with opening an account or tracking a bill, for example, is the polar opposite of empathy in many contexts. Sports affiliations are one example.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

InMoment XI

SEPTEMBER 12, 2023

These are areas where you have the opportunity to differentiate your business and gain a competitive advantage. These are not just points for consideration; they are potential goldmines for strategic advantage. The Added Value: A Unique Competitive Advantage So, how does customer experience relate to competitive advantage?

Analysis 195

Analysis Marketing Competitive Advantage Analytics 195

ECXO

JULY 16, 2024

By prioritizing rest, companies can cultivate an environment where new ideas flourish, driving continuous improvement and competitive advantage. By sharing his sleep habits, Bezos sets an example for his employees, demonstrating that even leaders of large corporations prioritize rest. The result?

Customer Experience 348

Customer Experience Policies Culture Innovation 348

Calabrio

FEBRUARY 28, 2025

Essentially, voice analytics can unlock the hidden potential within your contact centers conversationsand turn your interactions into a competitive advantage. An example of voice analytics in action One notable real-life example of the benefits of AI in voice analytics can be seen with a global contact center, Centerfield.

Contact Center 130

Contact Center Analytics Analysis Self Service 130

InMoment XI

JULY 26, 2024

Competitive Advantage : Standing out with a strong reputation can set your business apart from competitors. Examples of Reputation Management Services Reputation management services can vary by industry. Competitive Advantage: A strong reputation can set you apart from competitors and make your brand more appealing.

Brands 195

Brands Management Social Media Competitive Advantage 195

eglobalis

OCTOBER 9, 2024

Here are four examples of how B2B companies have successfully used this approach: Samsung SDS (South Korea) Samsung SDS, a leader in enterprise IT services, uses a rigorous evaluation process for feature requests. Use customer education to highlight the unique benefits of your solution compared to the competition.

Feedback 509

Feedback ROI Innovation B2B 509

Michelli Experience

OCTOBER 4, 2016

They all seek to leverage their respective competitive advantages while also enhancing customer ease and speed of purchase/product delivery. For example, earlier this year Amazon began experimenting with ways to provide “on demand” delivery services. Leaders at physical and virtual stores do have one thing in common.

Competitive Advantage 214

Competitive Advantage Ecommerce Retail Leadership 214

Steve DiGioia

MARCH 9, 2020

Example : A restaurant determines that a specific dish should take 9 minutes from the time-of-order to the plate being served tableside. What happens when your competition down the street, who also upgraded their equipment or has similar procedures in place, routinely delivers the same dish within 6 minutes?

Policies 310

Policies Competitive Advantage User Experience Comparison 310

Experience Investigators by 360Connext

FEBRUARY 18, 2025

For example: Churn spike after sign-up? Regardless of where youre starting, there are a few foundational elements you can create or refresh to start turning CX into your competitive advantage: CX Mission Statement : Aligns your entire organization around the ideal experience customers will receive and what it takes to make this a reality.

Customer Experience 143

Customer Experience How To Self Service Effort Score 143

BirdEye

MAY 10, 2023

In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Example: An insurance agency creates a series of blog articles that cover complex insurance topics in simple terms. Plus, we’ll provide tips to ensure your strategies are successful. Table of contents What is a marketing strategy?

Examples 98

Examples Strategy Tips Marketing 98