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With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitiveadvantage, all based on the revelations you learn. In the next section, we’ll tell you all the reasons why a competitive analysis is a good business strategy. Why is the competitor analysis beneficial?
Also, optimizing customerexperience requires integrating all touchpoints and ensuring a seamless transition between them. Example: Zappos, a renowned online shoe retailer, offers exceptionalcustomerservice across channels. Hence, this innovation saves time for guests and improves operational efficiency.
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