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B2B CX – Strategy & Business Alignment

ECXO

CX can be a competitive advantage When products and pricing are similar, superior customer experience can be the differentiator that wins new business and retains existing clients. Action Point: Develop a CX vision that directly ties into financial and operational goals (e.g.,

B2B 255
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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Will it enhance our competitive advantage or dilute it? ROI Analysis: Calculating Value Beyond Costs A feature’s return on investment is not limited to direct financial gains. It encompasses customer retention, market competitiveness, and operational efficiency.

Feedback 391
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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

In our recent virtual panel discussion, we explored how different financial firms are embracing the Consumer Duty Act and identified areas where most of their resources have been designated. Furthermore, the concept of “substantive compliance” was emphasized as a means to exceed expectations and gain a competitive advantage.

Consumers 369
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Credit Union Reputation Management: Why It’s Key for Member Trust and Satisfaction

InMoment XI

This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. Attracting New Members Member Loyalty Competitive Advantage Crisis Management Credit unions are member-driven financial cooperatives. Why Is Reputation Management Important for Credit Unions?

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage and financial stability!

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

One approach is identifying value pools or key leverage points where better experience will yield financial returns. While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support.

B2B 314
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Connecting Customer Experience Goals to Financial Metrics to Prove ROI

CloudCherry

Let’s take a look at why measuring your CEM program’s financial returns is important, and how to actually measure your ROI to give your organization a clear picture of what CEM can do for the business. Here’s Why Measuring the Financial Returns of CEM Is a Necessity. That being said, proving CX’s financial gains can be difficult to do.

ROI 256