Thematic

FEBRUARY 24, 2025

Companies that actively apply customer insights boost retention, loyalty, and competitive advantage. By analyzing customer interactions across different channels, brands can personalize marketing and service strategies. So, how do you turn insights into action? It’s all about strategy.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Thematic

MARCH 26, 2025

" And that’s not in product development; customer feedback is important even in other departments—marketing, customer support, and more. Companies that collect high-quality, actionable feedback are the ones that gain a competitive advantage. Customer feedback isn’t just limited to surveys.

Feedback 62

Feedback Social Media Analysis Survey 62

Alida

APRIL 11, 2017

For dealers, the key is to understand the needs of their target market, which may be fragmented. Companies that truly understand their customers are uniquely positioned to overcome mistrust, offer superior customer experience and create a sustainable competitive advantage.

Automotive 113

Automotive Handbook Competitive Advantage Study 113

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Aimee is a Certified Customer Experience Professional (CCXP) and a graduate of the University of Notre Dame with a degree in marketing management. Annette Franz. Barry Dalton. Bruce Temkin.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

ClearAction

FEBRUARY 13, 2023

Strategic impact means you’re creating competitive advantages for your enterprise. It includes a 29-minute video and handbook with case studies, true-false quiz, easy slide image navigation to revisit any specific point, and template for internal discussion and application. It’s indisputable, enduring value.

Sports 71

Sports Customer Experience Handbook Case Study 71

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Aimee is a Certified Customer Experience Professional (CCXP) and a graduate of the University of Notre Dame with a degree in marketing management. Annette Franz. Barry Dalton. Bruce Temkin.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Maru Group

AUGUST 13, 2019

These leading companies are moving away from having a Chief Marketing Officer in an effort to have a more interconnected relationship with the consumer. To do this, they are consolidating marketing duties within a broader mandate. Market research evolves to wards corporate insights. From the GRBD report ROI of Insights.

Handbook 40

Handbook Marketing ROI Return on Investment 40