Thematic

FEBRUARY 24, 2025

Companies that actively apply customer insights boost retention, loyalty, and competitive advantage. Those that fail to adapt risk falling behind, while those that embrace customer experience insights and AI-powered tools gain a competitive edge. How do businesses measure the ROI of customer experience improvements?

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Dapresy

FEBRUARY 2, 2018

Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. All solid reasons, yet this isn’t hindering a growing number of companies that are re-thinking strategies and processes to enable a competitive advantage and future growth.

Handbook 40

Handbook ROI Competitive Advantage eBook 40

Thematic

OCTOBER 7, 2024

Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. Competitive Advantage Companies that effectively implement VoC strategies stand out in a crowded marketplace.

Voice of Customer 62

Voice of Customer Strategy Social Media Handbook 62

SurveySensum

JULY 14, 2020

A Customer Experience Thought Leader and Influencer, Mila Widyani is a dynamic professional who strongly believes that CX is the key to driving a sustainable competitive advantage in today’s economy. He is the author of three customer service books, including the bestselling The Service Culture Handbook. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Maru Group

AUGUST 13, 2019

The most forward-thinking ones shifted away from being traditional market research providers to business contributors, then strategic insights partners, and finally, sources of competitive advantage. From the GRBD report ROI of Insights. They have also developed the Invest in Insights Handbook. of the handbook.

Handbook 40

Handbook Marketing ROI Return on Investment 40