Andrew Mcfarland

SEPTEMBER 23, 2022

In addition, webinars, white papers, and video content are essential for establishing credibility. This includes information about trends and competitive advantages. If the meeting is a one-off, it might be a good idea to use a sales dashboard or other tools to prepare metrics for the engagement.

Competitive Advantage 48

Competitive Advantage Touchpoint Meeting Sales 48

Amity

NOVEMBER 13, 2014

For example, money spent on marketing programs results in leads, or spent on content results in tangible items like presentations, videos, infographics and white papers – which can then in turn be used to generate more leads. Those with obvious measurable results attributed to single department.

Customer Success 48

Customer Success Competitive Advantage Infographics Case Study 48

Confirmit

MAY 29, 2018

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. Bring in the Voice of the Customer to fuel innovation throughout the organization. White Paper.

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40