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B2B CX – Strategy & Business Alignment

ECXO

To avoid this, CX leaders must demonstrate that enhancing customer experience is not just about satisfaction but about achieving tangible business results such as increasing revenue, improving retention, reducing costs, and strengthening competitive differentiation. Sales Conversion Rates Tracks how improved CX increases deal closures.

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Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25

C3Centricity

Ultra Personalisation to Connect at a More Granular Level Ultra personalisation has evolved from a competitive advantage to an expectation. The campaigns 7% sales increase demonstrates the power of personalisation in driving purchases. Why It Matters Livestream shopping is expected to reach $35 billion in US sales by 2024.

Trends 270
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles.

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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

eglobalis

Enabling Customer Revenue Growth and Competitive Advantage While cutting costs preserves value, growing revenue creates new value often more compelling in strategic B2B decisions. Salesforce provides an ecosystem that improves win rates and sales cycle speedclients see it as an investment , not a cost.

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Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling

ECXO

In todays competitive landscape, the difference between just selling a product and delivering genuine value can be the key to success. Value selling enhances the customer experience and becomes a powerful competitive advantage.

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Happiness in Customer Experience: A Competitive Advantage

Lumoa

This article addresses the importance of happiness in customer experience, explains how happiness can drive growth and become a competitive advantage, and is inspired by the fireside chat “How can we use the science of happiness in CX?” Promoter scores, sales, and revenue all go up when your customer base is happy and satisfied.

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Enhancing Customer and Agent Experience with AI-Powered Solutions: A Salesforce-Led Market Perspective

eglobalis

Organizations aiming to enhance loyalty should focus on integrating AI with their marketing and sales platforms. By embracing AI-driven solutions, organizations can elevate their customer and agent experiences to new heights, ensuring sustained growth and competitive advantage in an increasingly digital world.