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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Improved Customer Experience All of these benefits connect to creating a customer experience that consistently meets or exceeds customer expectations. It visualizes the connections between the front-stage (customer-facing) and back-stage (internal processes).

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Do You Need a Customer Experience Manager?

InMoment XI

Download your free guide to see conversational intelligences massive impact on customer acquisition, retention, and growth. Download the free guide to see the massive impact our conversational intelligence solution has on customer acquisition, retention, and growth. If it doesn’t, click on the download button.

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Surveys Are Boring, It’s What You Do with Them That’s Exciting: Three Ideas for Beating Survey Fatigue

InMoment XI

You can start your journey to beating survey fatigue with shortening surveys further by removing surplus demographic or operational data that could be sourced from your CRM or data lake (e.g. Case management programs—also known as closed loop feedback (CLF) programs—enable trained staff to connect with customers one on one.

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Optimove Connect 2025: Case Studies From 5 Experts that Will Elevate Your CRM Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Customer expectations are evolving, and staying ahead means learning from the best. The CRM Marketer Evolution’s Curve Guide Download this guide to learn about the 5 stages of a marketer’s evolution.

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CRM Data ‘Meets the Customer’s Moment’ to Supercharge a Marketer’s Reward Strategy  

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post offers marketers key insights into leveraging CRM data to tailor rewards based on customer behavior and enhance engagement. The Big Picture: The era of one-size-fits-all promotions never really worked.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. The result?

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Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: What an incredible first day at Optimove Connect 2025!