ECXO

OCTOBER 14, 2024

KPIs that reflect customer needs: We have clear KPIs that reflect our customer’s needs and their performance and they are transparently shared within the organization. 5. Customer Journey and touchpoints: All departments have clarity on our target customers, which is their journey with us, as well as key touchpoints.

Customer Centricity 156

Customer Centricity Customer Journeys Effort Score Touchpoint 156

Experience Investigators by 360Connext

JANUARY 5, 2022

You also helped evangelize customer experience throughout the organization – way beyond those who considered themselves in customer-serving roles. You helped other leaders communicate how their team goals were connected to CX success. . You leveraged customer journey mapping and invited various leaders to participate. .

Resources 369

Resources Customer Journeys Video Customer Experience 369

ECXO

AUGUST 19, 2024

Data-Driven Decision Making : Experiments provide valuable data on actual customer behavior, leading to more accurate and effective CX strategies. Refined Customer Journey Mapping : Experimentation is particularly useful for refining customer journey maps.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

ECXO

OCTOBER 27, 2024

How Customer Success Metrics Are Reshaping the Subscription Economy Introduction The subscription economy has redefined the way businesses operate, moving from one-time purchases to continuous customer relationships. Additionally, CS metrics can sometimes lead to a reactive rather than proactive approach.

Metrics 332

Metrics Customer Success Effort Score Self Service 332

ijgolding

APRIL 9, 2020

Among other things, their goal has been to establish an understanding of how the customer customer journey MUST become embedded into the way their organisations think and act. Whilst many have ‘mapped’ their journeys, few are actively and continuously ‘managing’ the journey as a living breathing organism!

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

Calabrio

MARCH 25, 2025

These tools often include automation features, such as automated survey distribution and real-time alerts for negative sentiment, allowing for timely responses and proactive customer engagement. Customer journey mapping tools These tools focus on visualizing and analyzing the customer journey across various touchpoints.

Software 130

Software Customer Journeys Tools Contact Center 130

InMoment XI

JANUARY 9, 2024

Given these various interpretations, we can define the B2B customer experience as the cumulative impact of all interactions and experiences between your business and your business customers, at every touch point across the entire customer journey. What are Some B2B Customer Experience Examples?

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Lumoa

FEBRUARY 9, 2023

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Experience Investigators by 360Connext

SEPTEMBER 24, 2014

Here’s a perfect example of an easily overlooked minor moment in a customer journey which creates an unnecessarily negative nuisance for customers. When a customer like me is unable to access the channel they want me to accept, then I’m helpless. How well do you know your customer journey?

Customer Journeys 282

Customer Journeys Social Media Consulting Travel 282

Experience Investigators by 360Connext

OCTOBER 24, 2014

Neutralizing pain points in the customer journey is essential to providing a good experience. But consider not just what is “wrong” with the experience, but who and where your customers are when they interact with your brand. You don’t need to know the person to make it personal.

Connections 277

Connections Brands Online Experience Customer Engagement 277

Experience Investigators by 360Connext

DECEMBER 17, 2014

Invite a customer into your board meetings. Map the customer journey. (Or connect with us and leave it to the pros!). Find some part of the journey to examine more closely each month. Micromap a customer task and outcome. There are places in the customer journey you know aren’t working.

Customer Journeys 306

Customer Journeys Customer Experience eBook Employee Engagement 306

Experience Investigators by 360Connext

OCTOBER 22, 2014

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. More Posts - Website Follow Me: The post What IS a Customer Touchpoint? The following is a Best of 360Connext post.

Touchpoint 302

Touchpoint Customer Journeys Social Media Consulting 302

Experience Investigators by 360Connext

NOVEMBER 24, 2014

A critical part of any customer journey mapping process is understanding what the promise is for customers. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Defining what your aren’t more than what you are.

Customer Experience 304

Customer Experience Customer Journeys Employee Engagement Social Media 304

Lumoa

AUGUST 25, 2020

Do they connect with what you stand for or do they just see you as one service provider among many? They strike at the heart of the concept of customer engagement, that oft-used buzzword you’ll find referenced across the internet. But what is customer engagement? What Is Customer Engagement?

Customer Engagement 195

Customer Engagement Engagement How To Social Media 195

CloudCherry

MARCH 19, 2019

“Firms will continue to regard CX as a collection of continuous improvement projects until they see an irrefutable, directly attributable connection to returns.” – Forrester, Hardwire Customer Experience 2018. Connecting these numbers to CX improvements is the tough part. Importance of Journey Mapping.

Financial 218

Financial Metrics Customer Journeys NPS 218

Lumoa

APRIL 4, 2023

A customer engagement strategy is vital to increasing customer loyalty and driving revenue. It will help you build relationships with existing customers. Ultimately, it raises customer satisfaction with your brand. You must plan, think creatively, and understand your customers to build your strategy.

Customer Engagement 195

Customer Engagement Engagement Strategy Omni-Channel 195

Experience Investigators by 360Connext

MARCH 8, 2021

If you have a customer journey map, or you’re working on one, this is also a great thing to introduce here! How We Lead on Behalf of our Customers. How are customers included in decision making? What are best practices for group adoption of using our customer data platform or CRM system? . Empathy mapping.

Customer Journeys 271

Customer Journeys Customer Experience Culture Customer Centricity 271

eglobalis

JULY 31, 2024

Customer Data Platforms (CDPs) CDPs such as Segment and companies as Oracle, SAS, Adobe, Tealium software’s collect and unify customer data from various sources to create a single, comprehensive customer view in many cases in real-time. Continuous Personalization Customers expect personalized interactions at every touchpoint.

Customer Experience 434

Customer Experience Social Media Analytics Chatbots 434

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Personalizing the Customer Journey 3. Building Customer Loyalty for Retention 6. Platforms like Instagram, TikTok, and Facebook have blurred the lines between scrolling and shopping, creating huge opportunities for brands to connect directly with consumers.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Experience Investigators by 360Connext

DECEMBER 8, 2014

Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.

Customer Journeys 252

Customer Journeys Social Media Loyalty Consulting 252

Experience Investigators by 360Connext

AUGUST 4, 2020

Source: Customer Experience Journey Mapping Course from Linkedin Learning and Jeannie Walters. Defining who your customer is, along with what customers you want, is a key step in designing the right experiences for them. What if different products have different customers? Interview your customers.

Customer Journeys 265

Customer Journeys Data How To Social Media 265

eglobalis

SEPTEMBER 5, 2024

In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged. It’s no longer enough to simply deliver products; companies must craft seamless, meaningful customer journeys that lead to long-term success.

Metrics 429

Metrics Customer Success Customer Experience Effort Score 429

ECXO

JULY 29, 2024

Designing and Rolling Out a Global Customer Experience Strategy Introduction Delivering exceptional customer experience (CX) is essential for any successful business. This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

Experience Investigators by 360Connext

JUNE 8, 2021

How to Act on Customer Experience Clues. Future State Customer Journey Mapping. Who is the customer in one year or five? How can your customer journey support them and adapt accordingly? . This exercise is a great way to predict what you need to change to be there for the changing customer journey.

Customer Journeys 271

Customer Journeys Healthcare How To Video 271

ECXO

OCTOBER 23, 2024

AI-powered chatbots and virtual assistants can engage in meaningful conversations, providing instant solutions and valuable recommendations. Customers feel heard, understood, and supported, leading to increased satisfaction and loyalty. This has improved customer engagement and led to a higher rate of return visits.

Customer Success 207

Customer Success Customer Service Chatbots Banking 207

Customer Bliss

AUGUST 29, 2017

Rhonda Basler and I discuss how Hallmark Business Connections is helping companies build bonds with their customers — by extending their own products and services. A very intriguing dimension of a company we all know so well, and you’ll be intrigued to hear how customer experience is a key part of how they help companies grow.

Connections 178

Connections Customer Experience Net Promoter Score B2B 178

CloudCherry

AUGUST 9, 2018

This is the importance of delivering an end to end customer experience: a fine line between what a customer expects from your company and the actual experience they received throughout the customer journey, with all its ups and downs. Pillar #2: Companies must gain a 360 degree view of the customer.

Customer Experience Management 150

Customer Experience Management Customer Journeys Customer Experience Management 150

ShepHyken

FEBRUARY 26, 2021

She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. The traffic needs to be converted into revenue to continue the prospects on the customer journey.

Customer Journeys 126

Customer Journeys Engagement Strategy Marketing 126

InMoment XI

OCTOBER 29, 2024

So, if a competitor somehow offers an even smoother customer journey , they can be swayed even if it means they’ll have to spend more. Freebie-loyal customers are drawn to your free offerings. For example, if your cafe offers free WiFi, you’ll attract many of these customers. Meet customers where they are.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

AWS Machine Learning

DECEMBER 11, 2024

Earlier this year, we published the first in a series of posts about how AWS is transforming our seller and customer journeys using generative AI. Previously, we had to build and maintain custom logic to handle these tasks.

Sales 87

Sales Customer Engagement Engagement Knowledge Base 87

Experience Investigators by 360Connext

DECEMBER 11, 2014

Customer experience is seen as a project, not a way of business. Customer experience projects are great, as long as they are part of a bigger organizational mission. Creating an ideal customer journey map or sending out a survey is not enough to create a winning customer experience.

Customer Experience 272

Customer Experience Customer Journeys Leadership Airlines 272

SurveySensum

OCTOBER 31, 2024

Are you creating customer engagement in a digital world? What strategies are employed to build lasting relationships with your customers? If you want to discover the answers, then let’s dive deep into an important aspect of customer experience strategy – digital customer engagement. Let’s discover.

Customer Engagement 52

Customer Engagement Engagement Social Media ROI 52

ECXO

MAY 16, 2024

This dedication to understanding and acting on customer insights goes hand-in-hand with fostering a culture of continuous improvement and customer focus. By integrating feedback and customer insights into the company’s strategies, a strong connection is forged between the organization and its customers.

Customer Centricity 207

Customer Centricity Leadership Customer Journeys Touchpoint 207

inQuba

FEBRUARY 11, 2025

Journey is the Solution. I would like to explain why I believe a journey centric approach is the perfect construct for customer engagement: As we know, any interaction between two humans relies on the knowledge that exists between the two individuals. The title of this newsletter is AI Needs Context for Great CX.

Customer Journeys 52

Customer Journeys Chief Customer Officer Chatbots Interaction 52

Experience Investigators by 360Connext

DECEMBER 17, 2019

#7: 4 Ways the Experts Master Journey Mapping. If you’ve embarked on a journey mapping initiative , are you sitting motionless in the water, hoping the wind will take you where you want to go… or are you “tacking” by assessing where you are, where the wind is blowing, and asking what’s next? Read on to find out. #3:

Customer Journeys 178

Customer Journeys B2C B2B Touchpoint 178

Experience Investigators by 360Connext

JANUARY 28, 2020

What would it cost to lose 10% of your customers? What would it mean if 4 out of 5 customers generated negative word-of-mouth for your brand? Look for ways to connect those dots first. That’s the cost of not considering customer experience in a full and integrated way with the strategy of your organization.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250