Alida

FEBRUARY 22, 2017

Defining customer relationships is a necessary step in delivering what customers truly want—and driving business results. the way in which two or more people or things are connected or the state of being connected,” and 2. Many systems, such as CRM, measures the number of transactions a customer has with a brand.

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180

ShepHyken

JANUARY 25, 2021

It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. Retail Customer Experience) Clarus Commerce CEO Tom Caporaso believes it’s time for retailers to take advantage of the new membership economy. My Comment: Here’s a great article about customer loyalty.

Customer Service 161

Customer Service Guest Experience Loyalty Programs Hospitality 161

ShepHyken

OCTOBER 25, 2021

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior.

Customer Service 150

Customer Service Loyalty Programs Chatbots Loyalty 150

ShepHyken

JUNE 7, 2021

(Experience Investigators) Customer interviews can highlight issues in emotional ways. Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona. Word clouds can help others in the organization connect with the real language customers use again and again! Absolutely!

Customer Service 138

Customer Service Loyalty Programs Customer Journeys Customer Centricity 138

ShepHyken

DECEMBER 28, 2020

Gift Experiences Can Create an Emotional Connection With Customers by Wise Marketer Staff. The Wise Marketer) The psychological impact of gifting, when created and delivered with specific design, has a powerful impact on customer behavior. My Comment: Here is a fascinating article about loyalty and the customer experience.

Customer Service 112

Customer Service Loyalty Programs B2B Competitive Advantage 112

ShepHyken

MAY 12, 2019

My Comment: I’ve always cautioned that companies jumping into digital customer service solutions should be careful not to become so enamored with the technology that they lose their human and emotional connection with their customers. Should chat-bots replace humans for customer support? by Michael Stelzer.

Chatbots 96

Chatbots Loyalty Programs Customer Service Return on Investment 96

Blake Morgan

AUGUST 29, 2022

Today, the growing and thriving restaurant is rapidly expanding, thanks largely to a customer-focused digital approach to dining. The Halal Guys also added a mobile loyalty program that allows customers to earn rewards and order through the app. Hand in hand with digital tools is an increase in data.

Customer Focused 59

Customer Focused Loyalty Programs Customer Centricity Video 59

ShepHyken

JANUARY 20, 2020

The principle behind this is that companies create loyal customers by reducing customer effort. My Comment: “Customer Effort” is a great way to measure the convenience of when a customer needs to connect with a company for help or to have a problem solved. by Wise Marketer Staff.

Customer Service 95

Customer Service Loyalty Programs Effort Score Self Service 95

InteractionMetrics

MARCH 27, 2025

The Psychology Behind Retaining Customers Now that you understand why customer retention matters, let’s take a step back and explore the psychology behind it. This is what allows you to build deeper connections and boost customer loyalty with your buyers. Finally, dont underestimate emotional connection.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

DCX

DECEMBER 1, 2024

What’s one way you’re breaking the mold to create lasting connections? This week’s links dive into how authenticity, connection, and long-term thinking can transform CX. From creating genuine spaces to adopting a long-term mindset, the common thread in all these stories is connection. What feels generic?

Fashion 52

Fashion Culture Trends Connections 52

ShepHyken

JUNE 21, 2021

If you want to ROCK your loyalty program (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs? RetailWire) Non-tiered customer loyalty programs were found to increase customer value by almost 30 percent over a five-year time period. There are plenty of great ideas.

Rewards Programs 85

Rewards Programs Customer Service Loyalty Programs Loyalty 85

InMoment XI

OCTOBER 4, 2024

A productivity tool startup sends Net Promoter Score (NPS) surveys to its customers and analyzes the responses to see how it can further improve its product. A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. Digital Web Solutions.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

ShepHyken

SEPTEMBER 19, 2022

(CMSWire) Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from customer feedback.

Loyalty Programs 66

Loyalty Programs Customer Service Infographics Chatbots 66

ShepHyken

DECEMBER 30, 2019

Using Social Media to Connect with Your Most Loyal Customers by Michael A. Harvard Business Review) More and more companies have loyalty programs — and for good reason. This article includes several insights you need to avoid a customer service disconnect. Remember… a good CX can be some of your best marketing!

Customer Service 85

Customer Service Self Service Social Media Customer Centricity 85

ShepHyken

AUGUST 23, 2021

(The Drum) A study found that customers with high emotional engagement spend two times more on brands they are loyal to than those without an emotional connection. This isn’t to say people have stopped seeking rational rewards such as points or discounts, but it seems that a new era of ‘human’ loyalty is upon us.

Customer Service 19

Customer Service Customer Service Training Loyalty Programs Loyalty 19

ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. They expect their favorite brands to connect with them on a human level. My Comment: If you think that customer loyalty programs are about discounts and points, think again. Follow on Twitter: @Hyken.

Loyalty Programs 66

Loyalty Programs Customer Service Self Service Retail 66

ShepHyken

JUNE 30, 2024

Eliminate Inconveniences For Your Customers With These 5 Tips by Brittany Hodak (Brittany Hodak) When it comes to creating an exceptional customer experience, businesses often focus on the big gestures – impressive loyalty programs, flashy gifts, and over-the-top service at one or two big moments. I love that!)

Customer Service 82

Customer Service Retail Customer Retention Loyalty 82

ShepHyken

MAY 22, 2023

My Comment: I’ve always believed (and have written numerous articles about the topic) if you want a good customer experience, it starts with a customer-focused culture. Here’s an article with several short examples about how companies created a culture that helped create the experience that retains customers.

Customer Service 13

Customer Service Loyalty Programs Social Media Culture 13

ShepHyken

APRIL 25, 2022

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both.

Customer Service 66

Customer Service Loyalty Programs Loyalty Competitive Advantage 66

ShepHyken

JULY 4, 2022

The most successful relationships in business are when your customers view you as a partner versus a vendor. 75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds by PRNewswire. MarTech Series) Loyalty programs are no longer just about discounts and transactions.

Customer Journeys 73

Customer Journeys Customer Service Loyalty Programs Loyalty 73

ShepHyken

NOVEMBER 2, 2016

So, with that in mind, here are five ideas, a few of them revisited from the past, as well as some new ones, that will help you create that coveted loyal customer. Some companies think they have a loyalty program, but it is actually a marketing program, and there’s a big difference. Loyalty is an emotion.

Loyalty 48

Loyalty Loyalty Programs Lifetime Customer Customer Service Training 48

ShepHyken

OCTOBER 10, 2022

Used in a customer service and support setting, it is a powerful way to make your customers connect with you and ideally return for more. The author shares five “skills” that will help build relationships with your customers; stress tolerance, self-actualization, assertiveness, interpersonal relationships, and happiness.

Customer Service 13

Customer Service Customer Centricity Loyalty Programs Loyalty 13

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Washington University in St.

Loyalty Programs 50

Loyalty Programs Customer Service Rewards Programs Consulting 50

Oracle

APRIL 4, 2018

By building a more human-to-human (H2H) CX, SMBs can develop meaningful connections with customers that will in turn boost loyalty, compel them to return, and create brand advocates. Instead of being transaction-focused, your strategy must be customer-focused. 3 Ways to Foster Loyalty.

Loyalty 56

Loyalty Loyalty Programs Social Media Brands 56

ShepHyken

DECEMBER 17, 2023

Customers accumulate points for every pound they spend to earn discounts on future products and services. The exchange is straightforward: customers get benefits; the brand gets loyal customers. So, imagine if you combined the two: a good loyalty/ incentive program (points, perks, etc.)

Customer Service 63

Customer Service Customer Centricity Loyalty Programs Culture 63

Customer Bliss

AUGUST 23, 2016

Salmon and the “Destination Postcard” I often refer to customer experience work as being a salmon, i.e. swimming upstream. Darryl agreed with this, noting that it’s essentially flipping conventional business wisdom over to redirect with a customer focus. Discovery work at the beginning of a CCO engagement is key.

Chief Customer Officer 0

Chief Customer Officer Culture Leadership Insurance 0

CSM Magazine

AUGUST 31, 2016

Successful companies must shift their focus from providing satisfactory customer service to creating a memorable customer experience that builds loyalty. Build relationships that provide an emotional connection. Every one of your customers has an emotional need that calls for attention. People love to be rewarded.

Customer Experience 80

Customer Experience Customer Service How To Customers 80

ShepHyken

AUGUST 8, 2016

Are self-service options or technologies like instant chat overtaking what has been the most popular way to connect with a company? This article by Shai Berger, CEO of Fonolo and an expert in the customer support world, shares his thoughts in this thought provoking article. 7 Steps to a Flawless Loyalty Program by Timi Garai.

Net Promoter Score 48

Net Promoter Score Infographics Customer Service Loyalty Programs 48

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

Customer Service 48

Customer Service Loyalty Programs Loyalty Tips 48

ShepHyken

DECEMBER 5, 2022

So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers. Understanding what gives your customers “gratification” will help you meet and exceed their expectations.

Customer Service 73

Customer Service Hospitality e-support eBook 73

ShepHyken

APRIL 6, 2020

(Zendesk) Read on for customer retention strategies and tips to build long-term relationships that improve your customer loyalty. My Comment: I’ve always preached that there are two types of loyalty programs. The other is more of a marketing program that rewards customers for coming back.

Customer Service 60

Customer Service Airlines Loyalty Loyalty Programs 60

BirdEye

MARCH 24, 2023

To qualify leads is to predict the likelihood of a sales prospect becoming a customer. Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. It’s an effective way to make new connections in the business scene, especially in areas where purchases rely on personal connections.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Happy or Not

FEBRUARY 26, 2024

In the competitive landscape of the restaurant industry, the secret sauce to long-term success that allows you to drive repeat business lies not just in the kitchen but in the hearts of your customers. By fostering these partnerships, you create a symbiotic ecosystem that benefits everyone involved, especially your loyal customers.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

Magellan Solutions

NOVEMBER 27, 2023

It attracts customers to the warmth of genuine service and concern. Imagine your business on a stage with your valued customers in the audience. We’ll discuss 10 ways to deliver great customer service that pave the way for lasting connections. Let’s explore the 10 ways to deliver great customer service.

Customer Service 52

Customer Service Exceptional Customer Service Customer Centricity Customer Satisfaction 52

ClearAction

AUGUST 21, 2016

Instead of looking at surveys as a one-by-one solution opportunity or a means to show how awesome your brand is, you can get more value by looking for patterns in it, as well as in other sources of feedback, like complaints on the 800 number, social media, or customer anecdotes — it’s really a collage of information that matters.

Brands 54

Brands Customer Experience Social Media Customer Journeys 54

ShepHyken

MARCH 31, 2018

Using the airplane’s internet, I checked to see if I would make my connection. For example, Starbucks has an app that drives their loyalty program by rewarding frequent visits and giving incentives for customers to come back more often. Unfortunately, the delay was going to mean I’d miss my flight.

Social Media 89

Social Media Self Service Customer Service Marketing 89

ClearAction

JANUARY 4, 2020

CEO’s Guide to Growth through Customer Experience Engagement Lynn Hunsaker. Customer experience engagement is a growth strategy. It’s the aim of Net Promoter Score®, CRM, loyalty programs, experiential marketing and so forth — rallying customers toward purchase volume, referrals and long-term relationships.

Engagement 48

Engagement Customer Experience Net Promoter Score Employee Engagement 48