Remove Connections Remove Customer Service Training Remove Loyalty Programs
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Don’t Make a Mythstake: Ten Business Myths You Can’t Believe

ShepHyken

Only the Front Line Needs Customer Service Training: Everybody in an organization is responsible for their role in customer service. If they arent dealing directly with customers, they are supporting someone who is, or they are part of the process that impacts the overall service and experience.

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Do Loyalty Programs Really Create Loyalty?

ShepHyken

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. Anything you do to get a customer to start to do business with you – and gets them to return – could fall under the concept of a marketing strategy.

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Top 5 Customer Service & CX Articles for Week of February 17, 2025

ShepHyken

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

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This Halloween, 10 Ways to Scare Your Competition and Steal Their Customers

ShepHyken

Hyper-Personalization – This starts with knowing who your customers are, what they buy, why they buy it and how often they buy. The more you know, the more you can personalize the experience, creating a personal connection that’s hard to break. Connect with Shep on LinkedIn.

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Top 5 Customer Service & CX Articles for Week of December 16, 2024

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Loyalty Programs Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyalty program must go beyond points, perks, and cash.

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Top 5 Customer Service & CX Articles for Week of November 4, 2024

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Seven loyalty program types: Pick the perfect fit by Marcus Marius (Dynamic Business) Did you know that companies that invest in loyalty programs report up to a 40% increase in revenue? My Comment: I’ve written many articles about loyalty programs. Connect with Shep on LinkedIn.

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Top 5 Customer Service & CX Articles for Week of January 26, 2025

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Consumers Crave More Than Discounts From Loyalty Programs by John Pedini (Forrester) Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%). Most agree that loyalty programs make them feel more connected to the brand.