This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I could start this article with a history of how technology has impacted sports betting. Its weaving itself into industries like sports betting and customer service rapidly, changing them as we know it. It offers a good example of how the sports betting landscape has changed with AI. All useful, sure.
It sports what the press is calling a “Magic Mirror”. Visit me on the web at MikeWittenstein.com More Posts Follow Me: The post Magic Mirror Reflects Major Innovation for the Connected Consumer appeared first on Customer Experience Consulting. The new flagship store is located in New York City.
Positive experiences compel customers to engage with you again. They also require less marketing effort to keep them engaged compared to new customers. Even though they often engage with you, your competitors can still sway them. Discounts or points-based programs make customers feel valued and encourage long-term engagement.
His goal: “Treat our fans, employees, and players better than any team in sports.” I asked Hall about the connection between baseball operations and the rest of the organization, which is an area that I’ve seen clearly split-up within other professional sports teams. Hall sets the tone for his organization.
See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events.
But if engagement drops, wagers do as well. OptiLive keeps that connection strong by delivering real-time, personalized messages at crucial moments, ensuring players stay engaged and ready to bet. Key takeaways: OptiLive keeps players engaged, encouraging them to bet more often and never miss an opportunity.
They collectively help the Thunder achieve its mission to be “the most FAN-centric organization in professional sports.” C reate connections. Everywhere we went, we met happy, engaged employees (who worked for many different organizations). There are actually dozens of partners that create the OKC Thunder fan experience.
Player retention isnt just about keeping users coming back; its about building long-term engagement, fostering loyalty, and ultimately maximizing lifetime value. By constructing detailed player profiles, you can gain a profound understanding of what drives each player’s engagement.
Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. To succeed, operators must leverage real-time engagement, personalized messaging, and scalable strategies. Key takeaways: In-play betting market projected to hit $70.73
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.
Every piece of customer communication is a chance to connect. Your customers will feel connected to your brand when Cheryl asks if there’s anything else she can do for them, not when “service@yourdomain” confirms order #IR-1496279-8. Cultivate an engaging company culture. Only 30% of the American workforce is properly engaged.
Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.
But don’t just take my word for it: Engaged employees are proven to create better customer experiences. They become champions of CX, too, by connecting day-to-day work to direct customer outcomes and integrating CX into the entire employee journey. How Customer Experience Leaders Can Shape The Employee Experience CX is a team sport.
This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. His work transformed sports sponsorship media evaluation through innovative, AI-powered solutions.
My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Connect with Shep on LinkedIn. This article includes 15 ideas from nine industry experts.
When you can connect the dots to understand what CX efforts drive business results, you can work deliberately towards driving even better results, and do so with the buy-in of leaders who recognize the effect CX is having on their goals as well. . Customer experience is a team sport. If not, how can they be included in the future?
They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward. Employee Engagement: Your employees are people, and likely support the same team or local causes.
Sleep facilitates the brain’s ability to connect disparate ideas and think outside the box. Employees who consistently get enough sleep are less likely to experience burnout, ensuring long-term productivity and engagement. This focus on sleep has contributed to his longevity and sustained high performance in the sport.
The Role of Sound in Slot Games: An Overview Sound in slot games serves multiple purposes, each contributing to the overall enhanced player experience: Creating atmosphere and theme; Providing feedback on game events; Enhancing the excitement of wins; Maintaining player engagement during gameplay; Reinforcing brand identity.
As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.
Advertising on social media is a great way to engage with potential customers. Let’s say you own a sporting goods store and there’s an upcoming half-marathon race in your area. Let’s return to our sporting goods store example. Types of direct marketing. Direct marketing can be delivered to consumers on multiple channels.
On Breaking It Down, I sit down with entrepreneurs and business executives to help them solve company culture, employee engagement and customer experience challenges in their organization. On the premiere episode with CEO/Founder of Sport and Social Group Kristi Herold and I explore: 1. How To Engage Remote Employees.
If your business isn’t interested in CX then it’s effectively saying “we don’t care who buys our product, as long as somebody does” – this WILL find you out in today’s connected, empowered world. It’s too easy to overlook the employee engagement and try to deploy CX outside of an holistic organisational approach.
A poll is nothing but a mini-survey having one or two questions that help you connect with your audience for on-the-spot feedback. Do you feel connected to your teammates while working from home? Are we connecting well with our clients? Sports Poll Questions. What is your favorite sport to watch? Why or why not?
With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? at the beginning of its time indoors, sports (of every variety) have been canceled. With the U.S.
Sports – like most industries – is changing. UK fans aren’t as connected with sports, especially football, as they were four months ago. The break in the season and the on-going impact of social distancing measures appears to be having a negative influence on our sporting consumption. Sport is a social game.
Five domains in CRAG dataset are Finance, Sports, Music, Movie, and Open (miscellaneous). Domain Question Question Type Sports Can you carry less than the maximum number of clubs during a round of golf? You can connect with Prasanna on LinkedIn. The following table provides example questions with their domain and question type.
The new rules of engagement (according to customers). How did 2020 change the rules of engagement between customers and brands? For nearly a decade, we’ve tracked the connection between companies and customers. To hear more about this framework, get in touch.
Then consider how to intentionally design and execute on customer journey improvements, internal process design, and employee engagement efforts to move the organization closer to those goals. It’s up to CX leaders to clearly communicate about these connections for their organization. This is where some business acumen can help.
Beth Gauthier-Jenkin, The Vice President of Customer Care at Gopher Sport recently generated a wonderful culture dialog via email. Find a way to measure employee engagement and hold the Supervisors accountable to this It sounds like they take measures and their accountabilities seriously…make them focus on this!
But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. The best way to do that is to share both data and stories that connect emotionally with leaders.
How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. Timely Engagement with AI-Triggered Campaigns Timing is everything when it comes to engaging customers.
Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. Digital Customer Engagement In this digital world, where a brand’s digital image can either make or break it, Nike is nailing its digital customer engagement.
Did you know that engaged employees are 44% more productive as compared to just satisfied workers! Engaged employees are your best assets to grow your business. But, how to measure employee engagement to ensure maximum productivity? But, how to measure employee engagement to ensure maximum productivity?
They uplift their drivers/employees by being authentic and engaged. Mary and her team ensure that they’re conscious and connected with the driver community. Tactic 1: Be Authentically Engaged. In an industry where supporting highly engagedsports fans is your business, it’s important that employees are engaged as well.
On any given day, contact center agents at C3i Solutions may field inquiries regarding sports drinks, tires, or pharmaceuticals, just to name a few. Consumers expect to engage wherever, whenever, and however they prefer,” said Michael Dean, CTO. “We
In this episode of Relationships at Work, Russel chats with speaker and Police Chief of the Mountain View Police Department Chris Hsiung on how communication and creating connection within an organization can improve workplace culture. A frequent speaker and writer on engagement. . How to look at onboarding for building connection.
About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.
This interactivity enhances engagement and promotes more thorough comprehension of the results. You can use AWS PrivateLink to create a private connection between your VPC and Amazon Bedrock. Your data remains in the AWS Region where the API call is processed. All data is encrypted in transit and at rest.
See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.
This approach allows them to build a business that benefits from both brand recognition and personal connections. Getting involved in local events, sponsoring activities, or engaging with neighborhood groups helps a franchise connect with its community. These programs also offer insights into customer behavior.
If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. Look Below the Surface.
In today’s digital age, the line between sports betting and casino entertainment is increasingly blurring, creating a vibrant playground for enthusiasts of both realms. The dynamic world of sports betting Sports betting offers a distinct blend of excitement, connecting fans more deeply with their favorite sports.
We organize all of the trending information in your field so you don't have to. Join 97,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content