ShepHyken

JANUARY 25, 2021

It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. My Comment: Here’s a great article about customer loyalty. Some loyalty programs are actually marketing programs. Some loyalty programs create emotional connections.

Customer Service 162

Customer Service Guest Experience Loyalty Programs Hotels 162

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Industry Brands 74

ShepHyken

DECEMBER 28, 2020

Gift Experiences Can Create an Emotional Connection With Customers by Wise Marketer Staff. In contrast to a loyalty program, gifting is a cost effective way to achieve tangible and significant results. My Comment: Here is a fascinating article about loyalty and the customer experience. Excellent Customer Service?

Customer Service 113

Customer Service Loyalty Programs B2B Competitive Advantage 113

Customer Bliss

OCTOBER 11, 2016

He creates innovative programs, products and partnerships that drive engagement, grow share of wallet and accelerate performance. Power-winning guest loyalty program. He initiated and is leading the strategic transformation of HHonors from a program for only frequent travelers to a club more relevant to all travelers.

Chief Customer Officer 0

Chief Customer Officer Hospitality Industry Travel 0

CSM Magazine

NOVEMBER 10, 2023

There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how? These programs not only aim to keep the dice rolling but also to decode the preferences of the diverse casino audience.

Loyalty Programs 52

Loyalty Programs Loyalty Travel Rewards Programs 52

Alida

JANUARY 5, 2018

CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences. For marketers looking to make an impact in 2018, a focus on customer preferences and establishing a real connection is essential.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ShepHyken

MARCH 25, 2024

Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyalty programs.

Hotels 83

Hotels Loyalty Programs Customer Service Hospitality 83

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future. This strategy makes customers feel more connected and loyal to the brand.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Currency Alliance

OCTOBER 11, 2018

Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi. Restive guests: understanding hospitality loyalty. Different loyalty drivers apply to different guest demographics.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Experience Investigators by 360Connext

JANUARY 12, 2015

In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously. Plus, I told EVERYONE about it. Say thank you. Don’t assume they know you are grateful.

Loyalty 110

Loyalty Hotels Hospitality Loyalty Programs 110

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. A world-beating program in travel.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

BirdEye

DECEMBER 27, 2024

When guests see their suggestions implemented, it strengthens their connection to the restaurant and encourages them to leave reviews about improvements. Through Birdeye’s unified dashboard, restaurants respond promptly to feedback, showing active appreciation for guest loyalty while maintaining relationships beyond single visits.

Multi-Channel 52

Multi-Channel Social Media Feedback Analysis 52

ShepHyken

DECEMBER 5, 2022

The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. Hospitality Net) We are officially on the eve of a new year, already moving through the holiday season at the signature blink-and-you-might-miss-it pace that is seemingly synonymous with this time of year. First, create an empathetic connection.

Customer Service 74

Customer Service Hospitality e-support eBook 74

CSM Magazine

FEBRUARY 5, 2025

For example, if a drink was wrong, saying, “I understand how disappointing that must be” helps repair the connection. The MAMA method is particularly effective in situations where emotions are running high, making it a favorite for industries like hospitality and retail. Take action : Quickly resolve the issue.

Brands 52

Brands Customer Service Airlines Net Promoter Score 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank. Flexibility around loyalty incentives.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Magellan Solutions

FEBRUARY 11, 2021

It is important to be able to connect with people while staying relevant. Below are some of the customer service we offer: Loyalty programs. Entering details for hospital use. Have someone experienced to handle: Creating content to share on your social media accounts. Scheduling posts. Engaging with your followers.

Social Media 52

Social Media Hospitality Loyalty Programs Travel 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

ProProfs Chat

DECEMBER 21, 2020

Work on fostering a deeper connection with both new and existing customers. So, what should you do when you have a bunch of customers who have been standing by your brand loyalty for years? If anything, loyalty programs are soaring. Introduce a customer loyalty program. Your customers are no different.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

MARCH 24, 2020

But there are things we can do to ease the financial stress of those most affected, give customers hope, and proactively manage loyalty program liability. Currency Alliance operates a B2B SaaS loyalty currency management platform. Currency Alliance already has integrations with dozens of travel loyalty programs.

Travel 40

Travel Loyalty Programs Airlines Hotels 40

CSM Magazine

MARCH 19, 2021

ISS’s platform processes sales and loyalty program data from retailers and allows users to easily review performance and generate actionable insights that inform merchandising and marketing decisions. ISS also offers a proprietary behavioral segmentation tool that creates customer segments based on shopping behaviour.

Retail 52

Retail Consumers B2B Loyalty 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Retently

FEBRUARY 21, 2024

It encourages engagement by allowing them to share their unique journey, which can foster a deeper connection with your brand. Hospitality operators A regional restaurant chain could implement the survey on their website and as part of their loyalty program signup. However, the true power of “How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Your loyalty program: set the trends for 2021. These are misguided headlines.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Currency Alliance

JULY 24, 2018

Anyway – given that Currency Alliance positions itself as a flag-bearer for great CX, I asked around the office for everyone’s worst ever experiences in the travel & hospitality sector. I’ve only ever taken one connecting flight, stopping at JFK en-route from San Diego to London. Travel-Sick. “I Second-class passenger.

Travel 40

Travel Course Customer Experience Airlines 40

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii]. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

West Monroe

JANUARY 1, 2024

About the episode How do you connect with and serve patients when they’re not sick or in the hospital? Initially, during the mid-2000s, there was a strong focus on hospital-based medicine, with an emphasis on building hospital-based programs and adopting fee-for-service-oriented strategies.

Healthcare 52

Healthcare Engagement Hospitality Financial 52

BirdEye

FEBRUARY 18, 2025

In a world where travelers have endless options, hospitality marketing is crucial in attracting guests and building lasting relationships. It involves strategies like online advertising, branding, loyalty programs, and direct guest engagement. Here are some of the top hospitality marketing trends to watch: 1.

Hotels 84

Hotels Hospitality Strategy Marketing 84

BirdEye

MARCH 25, 2025

Take action to improve customer satisfaction Turning NPS into impact means taking actionwhether thats addressing operational bottlenecks or creating loyalty programs to nurture enthusiastic customers. Many multi-location businesses in retail and hospitality typically fall into this range.

Net Promoter Score 52

Net Promoter Score NPS Effort Score Survey 52

ShepHyken

JANUARY 4, 2024

Including perks like loyalty programs — where customers can earn a discount after a number of uses — can further reduce customer churn rates and increase your customer lifetime value. It lets brands describe products or services with a short message and a call to action.

Loyalty 70

Loyalty Strategy Customer Retention Social Media 70