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Laying the Foundation for SocialMedia and Customer Connection Solis’s first book, Engage! established a foundational understanding of socialmedia’s role in business. I was exploring the concept of “No Distance” in socialmedia, and initially, it took me time to connect with Solis’s insights.
Develop a Deep Understanding of Client Needs Moving beyond surface-level engagement requires a nuanced understanding of the client’s industry, market pressures, and specific pain points. If you enjoyed this practical article and would like to stay connected, feel free to connect with me on LinkedIn.
Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others.
In this article, we are going to talk about how to use socialmedia to attract and retain customers. The good thing about socialmedia is that it allows you to build strong connections with your customers. It’s no doubt that you are using socialmedia to engage with your customers.
For example, an organization might experiment with response times on socialmedia versus email to identify the most effective communication method. Experimentation can help determine the most effective methods for gathering and utilizing feedback, such as surveys, focus groups or socialmedia monitoring.
Each section spotlights a specific facetfrom AI-driven sentiment analysis to industry-specific applicationsshowing how modern techniques aim to fill the gaps left by traditional surveys. Socialmedia has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds.
AI is no longer just an emerging trend; its a transformative force in customer and agent experiences, driving measurable benefits across industries. AI tools like Salesforces Service Cloud enable agents to manage inquiries from email, socialmedia, and live chat within a unified interface, reducing fragmentation.
Restaurant socialmedia marketing is not just about posting a few pictures of food anymoreits about creating a space where your customers connect, trust, and get inspired to visit. Table of contents Why restaurant socialmedia marketing is important?
They share their thoughts on socialmedia platforms like Facebook or Instagram or through review platforms such as Yelp and Google reviews. When you think about the competitive nature of the restaurant industry, it’s clear that online reputation management is crucial for survival. days, roughly half the industry average of 2.66
Similarly, Oracle has been using its Oracle Text Analytics tool since 2015 to analyze customer feedback from surveys, socialmedia, and reviews. Your company can use sentiment analysis to monitor socialmedia, reviews, and customer feedback, enabling you to address concerns and improve brand perception.
For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. Familiarity and nostalgia create a sense of connection that can strengthen customer relationships. Brand values: Customers connect with brands that reflect their own values.
In today’s digital landscape, the importance of socialmedia marketing cannot be understated. Socialmedia platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.
Companies that excel in CX often establish a strong emotional and professional connection with their clients. Additionally, implementing customer listening programs, such as online surveys and sentiment analysis via socialmedia, allows companies to capture real-time feedback.
Why Supermarket Businesses Should Use Local Listing Management Software Despite the complexities of managing local listings in the grocery industry, supermarkets stand to benefit significantly from using local listing management software. In the broader retail industry, some stores and brands rely on local traffic more than others.
The online space, especially in the form of socialmedia and review sites, amplifies public opinion. For example, if you want to target younger members, a good practice would be to enhance your socialmedia presence. You can even identify and use viral trends to better connect with such members.
Leverage the power of social listening There is only so much customer data you can collect through surveys. Socialmedia platforms host vast amounts of unstructured feedback that can provide deeper insights into the customer experience. You can share updates through in-app notifications or even socialmedia posts.
Today’s digital world makes socialmedia marketing for hotels essential to their growth strategy. But it’s not just about showcasing your property; socialmedia is now most travelers’ primary source of travel inspiration. It's about building real connections and driving strong socialmedia engagement.
These new CX trends were based on indirect and inferred data, as well as surveys across several industries. And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. This was found in nine different industries. CX Trend #2: The Impact of SocialMedia Influencers.
Socialmedia management has become increasingly challenging with evolving algorithms, shifting audience behavior, and ever-changing best practices. However, these challenges only compound for enterprises looking to expand their digital footprint across socialmedia platforms.
Here are the key stages of a typical automation workflow: Data Collection and Integration The first step is to collect and connect customer data from various channels. It ingests feedback from email, socialmedia, and chat and integrates it with customer relationship management (CRM) data.
While browsing socialmedia you become part of 5.17 of the world’s population who use socialmedia on a daily basis. If you are in the same boat then let’s dive deep into how to leverage socialmedia for feedback collection and what important socialmedia survey questions to ask to gather relevant insights.
We will also explore the unique challenges faced by the CX industry and how specific MarTech solutions can benefit B2B customers, with a global focus. These platforms also offer social listening capabilities to monitor customer sentiment and respond proactively.
They integrate with apps, websites, and socialmedia to provide a consistent customer experience across all channels. InMoment excels at offering a platform that connects customer data from every channel into one easily accessible location and offers consulting services from in-house industry experts.
Leveraging SocialMedia and Influencer Marketing 8. With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. To connect better with your audience, it’s important to dig deep into buyer personas.
In 2025, real estate socialmedia marketing is no longer optionalit’s essential. With more potential buyers scrolling through socialmedia platforms than ever, real estate agents and businesses must establish a strong socialmedia presence to capture attention, build relationships, and generate leads.
Plus, due to several unique characteristics of the industry, grocers must contend with extra logistical challenges in their local SEO compared to other businesses. Yet, in the grocery industry, local SEO is even more importantand simultaneously more complex to get right. Ready to simplify your local SEO management?
These providers manage interactions across various channels, including customer support, socialmedia, live chat, email, and technical support. They stay updated on industry trends, ensuring your customers get top-tier support. A full-service CX solution will also help you to drive more long-term strategy for your program.
It sometimes means starting small, but if you can find ways to connect with a few other change agents across the organization, that’s when things can build momentum. It can be easy to feel like you have to cover everything, but just a simple analysis can shed some light on what expectations are being set for customers in your industry.
In today’s digital landscape, this involves gathering data from diverse sources like surveys, socialmedia, online reviews and, crucially, contact center interactions. Social listening tools, on the other hand, monitor socialmedia platforms and online forums to capture unstructured feedback and brand mentions.
Use surveys and socialmedia monitoring to capture insights into customer experiences. It leverages CX integrations to connect and collect feedback from every channel, making it easier to act on. Encourage Long-Term Engagement Engagement is crucial to keeping customers connected to your brand.
” These socialmedia mantras sound simple, but the reality is that you’re spending countless hours staring at blank screens, struggling to create fresh content for multiple platforms. What if you could create a month’s worth of relevant posts in just a few hours while increasing your socialmedia engagement rates?
Canadian Blood Services (CBS) first launched Comm100 Live Chat on their website in 2018 to connect with digital-first customers that were being missed by traditional phone support. Connected with their internal system, the bot automatically pulls the relevant information and provides it to the agent. Canadian Blood Services.
That’s why InMoment offers pre-built surveys tailored to your industry, helping you save time and collect customer feedback immediately. From getting to know the customer better to industry-specific queries, these examples provide inspiration for consistently collecting high-quality feedback. How did you hear about our company?
When it comes to customer experience , there’s a lot of cross-over between the hospitality industry and the contact center industry. Both industries are in the business of earning a customer’s repeat business through the quality of the experience we deliver. Let me give you a specific example.
To all of you celebrating Christmas and Hanukkah , we extend our warmest wishes for joy, connection, and peace. Actively Collect and Leverage Customer Feedback What to Do: Use surveys, socialmedia listening, customer reviews, and even interviews to gather insights. in-store, online, mobile apps, and socialmedia).
My name is Melanie Disse and I have over 10 years of industry experience—most recently in a VoC role at Mercury New Zealand. But also in a broader way to be able to connect unstructured and structured data sources to generate insights from within one platform. We have agents on the phone, email, live chat, and socialmedia messaging.
customer support has become a critical differentiator for organizations across industries. Sentiment analysis algorithms can process vast amounts of customer feedback from multiple sources, such as socialmedia platforms, online reviews, and surveys. Customer Service + AI = Customer Success 3.0
This can include CRM data, socialmedia, call center logs, service requests, and chat messages. A CX platform like InMoment can help by collecting and connecting every piece of valuable data in one place. These sources can include CRM systems, customer feedback questionnaires , and socialmedia.
Emails, socialmedia posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. Embracing unstructured data analytics will not only drive business growth but also position your organization as a customer-centric industry leader.
Analytics Contact center trends in 2025: Six key takeaways from the State of the Contact Center report Share The contact center industry is at a crossroads. Theyre also after flexibilityand to get it theyre turning to a wider variety of communication channels than ever before, from voice and chat to socialmedia and self-service portals.
But it is notoriously challenging to connect our individual efforts to clear benefits and ROI, because CX can span so many areas. But how do we connect our day-to-day activities and specific investments to these benefits? This even counts for nonprofit organizations, regulated industries, and government agencies. Start with why.
When your brand identity is cohesive and mirrors the values that matter most to your business, it becomes a powerful tool for connecting with consumers on a deeper level. Google Alerts, socialmedia monitoring tools, and specialized software can help you stay informed. Key Features and Functions 1.
Conversational marketing enables you to cultivate trust and build a strong connection with the intended audience. You build a credible brand image in your respective industry, which makes it easier for you to generate more traction and retain existing customers. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.
After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. The title of this week’s post might surprise you.
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