Retently

NOVEMBER 27, 2024

Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Offering upsells, cross-sells, and loyalty rewards helps increase the value of each customer over time, turning one-time shoppers into high-value repeat buyers.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

ShepHyken

FEBRUARY 16, 2025

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

Loyalty Programs 79

Loyalty Programs Customer Service Customer Journeys Loyalty 79

Lumoa

FEBRUARY 2, 2023

5 Strategies to Improve Customer Experience in Your Store Understand Your Customers Create a Consistent Customer Journey Modernize Your Technology Measure Customer Satisfaction Implement a Loyalty Program The Future of Customer Experience in Retail Wrapping It Up What is Customer Experience and Why Is it Important?

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Comm100

JANUARY 21, 2020

The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized. Mobile vs desktop retention.

Customer Journeys 213

Customer Journeys B2C Social Media Omni-Channel 213

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Loyalty Programs 259

ShepHyken

JANUARY 5, 2025

Rethinking Retail Returns by Ellie Crawford (Retail TouchPoints) Returns negatively impact brands in several ways including processing costs, shipping fees, unsellable merchandise and more. My Comment: This is an excellent article on customer loyalty programs. The goal is to create an emotional connection.

Customer Service 69

Customer Service Loyalty Programs Retail Automotive 69

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Blake Morgan

NOVEMBER 12, 2024

The brand has leveraged creativity, technology, and value to enhance customer experience in a way that resonates with today’s digitally connected and convenience-driven audience. Consistency Across All Touchpoints Customers expect consistent quality whether dining in, using the drive-thru, or ordering delivery.

Strategy 64

Strategy Marketing Customer Experience Social Media 64

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Now that we are all set with the most popular customer surveys, let’s dive into the specific touchpoints to consider.

Ecommerce 109

Ecommerce Survey Retail NPS 109

CSM Magazine

FEBRUARY 6, 2025

Whether it’s custom t-shirts, mugs, tote bags, or water bottles, personalized merchandise helps businesses stand out while fostering meaningful connections with their customers. Why Personalized Merchandise Matters for Customer Loyalty Adds a Personal Touch Personalized merchandise resonates on an emotional level.

Loyalty 52

Loyalty Loyalty Programs Social Media Brands 52

Oracle

SEPTEMBER 16, 2020

By driving digital engagement, brands can make their digital experiences more than just transactional touchpoints. Loyalty programs will act as a key differentiator for brands and can be used to better connect with customers and foster an engaged community. In this new landscape, retailers can disrupt or be disrupted.

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

Experience Investigators by 360Connext

AUGUST 23, 2018

And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. Don’t reserve empathy for one set of customers or only the big touchpoints. Each touchpoint leads to an emotion. Empathy for Real Life Customers.

Customer Journeys 110

Customer Journeys Touchpoint Loyalty Programs Contact Center 110

InMoment XI

JANUARY 17, 2024

By understanding and anticipating the needs and preferences of your guests, you make them feel valued and ensure that every touchpoint in their journey contributes to positive and enjoyable experiences. This means that all interactions and touchpoints the guest has with your brand are considered. Guest experience isn’t a department.

Guest Experience 195

Guest Experience Trends Hospitality Customer Journeys 195

InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. Customer Experience Management (CXM) Definition CXM, on the other hand, focuses on improving the overall customer experience beyond just transactional touchpoints.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Optimove

NOVEMBER 26, 2024

Key Considerations for Transition: Phase 1 (Email Focus): Start by optimizing the email program with robust data analysis, clear segmentation, and personalized messaging. Phase 2 (Multi-Channel Expansion): Gradually integrate other channels once email touchpoints show measurable success. Map these insights to other channels (e.g.,

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Lumoa

JUNE 26, 2023

Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey. But a connected user experience isn’t the only advantage of an omnichannel marketing strategy. This will help you generate a lot of more leads.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

InMoment XI

FEBRUARY 7, 2024

Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Hotel customers expect top-tier, personalized experiences at every touchpoint. State of the Connected Customer. ( [link] ). Intelligent Digitized Experiences Hotel guests expect an experience. Salesforce.

Hotels 195

Hotels Guest Experience Travel Social Media 195

Comm100

FEBRUARY 10, 2022

An average buyer has access to multiple brand touchpoints in their journey—social media, email, live chat. A hyper-connected world demands an omnichannel customer service strategy to personalize their buying experience. In rewarding customers for their repeat purchases, rewards are an excellent means to inspire loyalty.

Self Service 130

Self Service Customer Service Strategy How To 130

BirdEye

MARCH 10, 2022

Customers are more connected with each other than ever and can find businesses that serve their needs in minutes, if not seconds. In such an environment, the businesses that win are those who deliver superior customer experiences from the very first touchpoint. Why customer experience is key for loyalty programs.

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Alida

JANUARY 5, 2018

CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences. For marketers looking to make an impact in 2018, a focus on customer preferences and establishing a real connection is essential.

Marketing 0

Marketing Multi-Channel Tourism Advertising 0

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Examples Customer Journeys Social Media 52

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Also try using gamification to power customer interaction through fun and exciting tournaments or programs.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. 7 Best Practices for Building Customer Loyalty in Retail? Seriously, it’s a game-changer! And the best part?

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Oracle

FEBRUARY 14, 2020

Membership in a loyalty program is a great way to connect experiences across channels and incentivize consumers to self-identify at every interaction. Expert tip: Incentivize consumers to identify as members of your loyalty program through member-only rewards, bonus points, or exclusive merchandise.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

Lumoa

NOVEMBER 21, 2023

It helps Starbucks to personalize their communications, marketing, loyalty programs, and even keep a tab of in-store inventory. We help you create cards in your dashboard that represent a specific touchpoint, location, or channel. And this was just one example.

Analysis 195

Analysis Feedback Social Media Chatbots 195

TechSee

MAY 19, 2021

view of customers by accumulating data from the various touchpoints that a customer may use to contact a company. AR creates a new digital experience that transforms the customer journey into a connected and immersive visual interactive experience, providing value that goes way beyond simple novelty.

Technology 159

Technology Self Service Customer Service Competitive Advantage 159

DCX

DECEMBER 1, 2024

What’s one way you’re breaking the mold to create lasting connections? This week’s links dive into how authenticity, connection, and long-term thinking can transform CX. From creating genuine spaces to adopting a long-term mindset, the common thread in all these stories is connection. What feels generic?

Fashion 52

Fashion Culture Trends Connections 52

ShepHyken

JUNE 21, 2021

If you want to ROCK your loyalty program (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs? RetailWire) Non-tiered customer loyalty programs were found to increase customer value by almost 30 percent over a five-year time period. This article may give you some insights as to why.

Rewards Programs 85

Rewards Programs Customer Service Loyalty Programs Loyalty 85

ShepHyken

APRIL 14, 2024

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Loyalty Programs Should Encourage Competition.

Net Promoter Score 76

Net Promoter Score Loyalty Programs Customer Service Ecommerce 76

ShepHyken

AUGUST 11, 2024

The experience a company provides is often as important as its products or services when it comes to customer satisfaction and loyalty. And in today’s digitally driven world, there are more customer touchpoints and ways of communicating than ever before, making it imperative to get CX right. Connect with Shep on LinkedIn.

Self Service 85

Self Service Customer Service Loyalty Programs Travel 85