Optimove

DECEMBER 3, 2024

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. Key takeaways: In-play betting market projected to hit $70.73 Key takeaways: In-play betting market projected to hit $70.73

Sports 52

Sports Gamification How To Tips 52

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them. The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co.

Customer Journeys 156

Customer Journeys Sports How To Groups 156

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them. The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co.

Customer Journeys 156

Customer Journeys Sports How To Groups 156

Comm100

DECEMBER 10, 2024

While this might sound like marketing-speak to many, these are critically important metrics that any iGaming operator should pay close attention to. They connected Comm100 Live Chat to their CRM, enabling their agents to get detailed information about each player, including their spending patterns, before engaging them.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

BirdEye

AUGUST 3, 2022

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. That’s why direct marketing is more important than ever for a business’s continued success. Table of contents What is direct marketing? Table of contents What is direct marketing?

Connections 98

Connections Strategy Marketing Social Media 98

CX Accelerator

FEBRUARY 2, 2020

Sure, there are a variety of seemingly logical choices like business administration, marketing, computer science, psychology, and a variety of others but are these the best choice? 30% have degrees in business administration, 9% in marketing, 7.5% each for psychology and communication, and economics represents 5.5%. Eric Engwall.

Customer Experience 320

Customer Experience Customer Journeys Tourism Study 320

ShepHyken

MARCH 19, 2025

For Customers: Dont turn your gift into a marketing promotion with logos branded all over the gift. Instead, consider giving employees a bonus day (or two) off or an experience, such as tickets to a sporting event or concert. Everyone who knew him felt a connection. Connect with Shep on LinkedIn. Those are memorable.

Sports 76

Sports Customer Service Training Customers Connections 76

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Experience Investigators by 360Connext

APRIL 27, 2021

Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Every piece of customer communication is a chance to connect. Help leaders stay connected to the emotional journey of your customer and why addressing their needs is so important to your mission.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

ECXO

JULY 16, 2024

Sleep facilitates the brain’s ability to connect disparate ideas and think outside the box. This positive perception can differentiate a company in a competitive market and become a unique selling proposition. This focus on sleep has contributed to his longevity and sustained high performance in the sport.

Customer Experience 348

Customer Experience Policies Culture Innovation 348

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Online communities provide new opportunities for improving the digital marketing customer experience in new and novel ways. Let’s look at 3 ways your company can effectively connect in a virtual space.

Marketing 106

Marketing Sports Advertising Gamification 106

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. Bottom Line Up Front Successful hotel marketing isn't just about showing up. It's about building real connections and driving strong social media engagement.

Social Media 52

Social Media Hotels Strategy Marketing 52

Optimove

JUNE 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.

Sports 69

Sports Tips Engagement Analytics 69

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 113

Sales Marketing Sports Customer Journeys 113

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Connect with Shep on LinkedIn.

Customer Service 73

Customer Service Sports Rewards Programs Comparison 73

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Conference 78

ReviewTrackers

AUGUST 12, 2020

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies.

Examples 123

Examples Marketing Apparel Social Media 123

TechSee

SEPTEMBER 21, 2021

No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically scheduled times of the day. McKinsey reports that cablecos still account for more than 60% of all connected homes, with the key providers averaging an impressive 25% return on invested capital. Become a smart-home player

Self Service 41

Self Service Advertising Entertainment Return on Investment 41

Retently

MARCH 29, 2023

To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class. This huge success actually shows us the big picture of how markets work. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! If your business isn’t interested in CX then it’s effectively saying “we don’t care who buys our product, as long as somebody does” – this WILL find you out in today’s connected, empowered world. Marketing, Customer service.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Optimove

DECEMBER 9, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.

Gamification 52

Gamification Engagement Sports CRM 52

CSM Magazine

OCTOBER 24, 2024

It enhances player revelry by offering auditory cues that complement the visual elements of the sport. The term SFX meaning in games, refers to sound outcomes, which might be brief audio clips that offer comments on sports events. The importance of sound design in slots can’t be overstated.

Sports 52

Sports Transportation Video Entertainment 52

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

Sports 53

Sports Engagement Marketing Entertainment 53

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. It’s up to CX leaders to clearly communicate about these connections for their organization.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Experience Investigators by 360Connext

JULY 6, 2021

This typically includes leaders from marketing, product development, customer success and customer service. The best way to do that is to share both data and stories that connect emotionally with leaders. That depends on your organization, of course, but there are a few key players to include. Don’t wait for that!

Effort Score 358

Effort Score Customer Journeys Net Promoter Score Government 358

Happy or Not

FEBRUARY 2, 2023

By connecting customer feedback to your target audience’s demographic data. Sørensen, Operations and Business Development Manager at XXL Sports & Outdoor. The post Connect customer feedback to your target audience with HappyOrNot Demographics appeared first on HappyOrNot. So how is this made possible? s ays Kenneth G.

Connections 73

Connections Feedback Apparel Sports 73

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. It also holds a steady market share in the athletic footwear industry at 24.7%, surpassing its competitors Adidas, Puma, etc. How Nike is maintaining such a high NPS score in this competitive market?

NPS 52

NPS Loyalty Strategy Loyalty Programs 52

Kayako

JANUARY 24, 2018

Self-service will become a form marketing. They want the company to know them well enough to make relevant suggestions, send the right marketing messages, and more. Customer support works better as a team sport. The businesses that build these bots showcase this in their marketing.

Customer Centricity 208

Customer Centricity Self Service Trends Customer Experience 208

Comm100

NOVEMBER 3, 2017

This will give your team a foundation of the Do’s and Don’ts of social media customer service and marketing, and will help guide them towards successful social media engagement. Sales, Human Resources, and Marketing need to know how to use social media to reach business and departmental goals.

Social Media 145

Social Media Course Training Marketing 145

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

Optimove

OCTOBER 29, 2024

It also helps marketers understand practical applications of AI in their strategies, ultimately driving better results. Opti-X’s AI-powered recommendation models achieve this by delivering the right content to each customer at every digital touchpoint, including apps, websites, and marketing channels.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

Lumoa

JUNE 26, 2023

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. This article tells you all about omnichannel marketing, its benefits, and the top ways to boost your customer experience.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

CX Accelerator

FEBRUARY 2, 2020

Sure, there are a variety of seemingly logical choices like business administration, marketing, computer science, psychology, and a variety of others but are these the best choice? 30% have degrees in business administration, 9% in marketing, 7.5% each for psychology and communication, and economics represents 5.5%. Eric Engwall.

Customer Experience 182

Customer Experience Customer Journeys Tourism Study 182

CX Accelerator

DECEMBER 31, 2018

Beth Gauthier-Jenkin, The Vice President of Customer Care at Gopher Sport recently generated a wonderful culture dialog via email. I believe you two are connected on social media, but let me know if you’d like to make an email introduction. It directly addresses the challenge you mention, in an easy-to-digest, practical way.

Culture 244

Culture Contact Center Leadership Employee Engagement 244

BirdEye

SEPTEMBER 14, 2022

If you’re a plumbing company, you know that marketing is essential to your success. But what are the best marketing strategies for plumbers? In this guide, we’ll go over a variety of marketing strategies plumbers can use to get more leads and make more sales. Table of contents What is plumbing marketing?

Strategy 98

Strategy Marketing Social Media Advertising 98

AWS Machine Learning

MARCH 4, 2025

You can use AWS PrivateLink to create a private connection between your VPC and Amazon Bedrock. With a background in application development and enterprise architecture, he has worked with customers across sports, finance, energy, and professional services sectors. Your data remains in the AWS Region where the API call is processed.

Knowledge Base 97

Knowledge Base Analysis Resources Tools 97