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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

For sports betting sites, the NFL game provides a high-stakes platform to engage bettors with personalized, real-time offers that drive bets and enhance the fan experience. Marketers who leverage this moment effectively can significantly amplify revenue and strengthen brand connections.

Sports 59
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5 Proven Strategies for Retaining iGaming Players 

Comm100

Comm100s omnichannel customer experience platform and extensive CRM integrations helps unify all player data across channels, giving agents instant access to player history, preferences, and past interactions in one seamless view. Having a unified support solution will go a long way in helping you personalize interactions.

Strategy 130
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Nielsen Sports sees 75% cost reduction in video analysis with Amazon SageMaker multi-model endpoints

AWS Machine Learning

This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. The following figure shows an example of our tagging system.

Sports 88
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Marketing predictions CMOs need to consider in 2018

Alida

CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences. Rather, it’s about creating a better fluid multi-channel and multi-platform experience. VR and AR steal the spotlight.

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Optimove 2024 Year-end Letter to Stakeholders

Optimove

And in 2024, heres just a glimpse of what I heard: You have to go to the data people to get the data, and then you have to connect it to marketing. WhatsApp Integration : With nearly two billion active users worldwide, WhatsApp has become an essential channel for businesses. Its a big painheavy liftingand here, it was all together.

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The Role of Customer Service in Sports Betting: How Top Brands Build Loyalty

CSM Magazine

Customer support has become a critical component in the highly competitive sports betting industry. Why Customer Service Matters in Sports Betting Because of the competition within the sports betting world, brands have to provide much more for the bettor beyond a set of attractive odds.

Sports 52
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5 Ways to Win Share of Wallet Beyond the Holidays

Optimove

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.