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Drawing inspiration from the agile, innovative cultures of South Korea and Israel, we can see that a shift toward creativity, adaptability, and individuality has the potential to enhance CX outcomes and cultivate deeper, more meaningful relationships.
By shifting from a task-oriented to a customer-driven mindset, service teams can foster loyalty, trust, and even advocacy from their clients. As professional services continue to evolve, leaders who prioritize CX will cultivate loyalty and advocacy, transforming their service teams into drivers of growth and competitive advantage.
Rather than vanishing, B2B customer experience will become more strategic and combine the power of AI-driven insights with human-led innovation to create exceptional value. Example: IBM combines Watson AI insights with its global consulting teams to deliver tailored solutions. B2B customer experience is not dying.
Experimentation helps companies determine which personalization strategies such as customized emails, product recommendations or loyalty programs resonate most with their customers. By continuously refining these strategies based on experimental data, businesses can enhance personalization efforts and drive customer loyalty.
The three fundamental pillars of sustained success are deep customer insights, meaningful innovation, and inclusive leadership. By tapping into this human desire, Spotifys campaign led to over 30 billion streams , showcasing the power of customer insights in driving engagement and brand loyalty. The result?
Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. By exploring these aspects, we aim to understand why Samsung leads in design, why Apple enjoys unparalleled brand loyalty, and the challenges both companies face in the future. Apple Apple Inc.,
The goal: a comprehensive analysis of whether these innovations can truly supplant old-school surveys, and what that means for the future of customer experience management. The Limitations of Traditional Customer Surveys For decades, companies have relied on periodic surveys like NPS and CSAT to gauge customer satisfaction and loyalty.
Companies that have embraced customer experience as a strategic priority have reaped rewards like stronger loyalty, more repeat business, and even higher employee engagement. These are opportunities where exceptional experience can strongly influence a customers loyalty and spend.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media. Don’t stop sharing those moments with us. We love hearing from you!
link] Boston Consulting Group How AI Agents Are Opening the Golden Era of Customer Experience. If you enjoyed the read, please share it and connect or follow me on LinkedIn here ! Sources: McKinsey & Company Gen AI in customer care: Early successes and challenges.
Maintaining customer loyalty has become increasingly challenging in today’s digital-first environment. In a recent podcast featuring Simon Fraser, VP Insights and Consultancy at InMoment, and Stanford Swinton, key strategies to secure brand loyalty amidst the evolving landscape of customer experience (CX) were discussed.
Example: IBM combines AI insights from Watson with its global consulting teams to deliver tailored solutions for clients. Watson provides the data, but IBMs consultants interpret and implement it based on nuanced customer requirements. Example: Microsoft relies on its customer success teams to gather feedback on its Azure platform.
Several years ago, business consultant Matthew T. Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. You cannot create, or sustain, customer loyalty behavior without committed employees.
They want to know how to increase loyalty and revenue and all that good stuff. 92% of customers feel a poor service experience decreases their loyalty. 92% of customers feel a poor service experience decreases their loyalty. Justify customer loyalty through excellence – innovate audience interactions.
Customer loyaltyconsultants refer to it as Innovative Customer Experience, and it is the key to getting your customers to talk about your experience to everyone they know. Author, speaker, and customer loyalty expert Dr. Chip Bell is our guest on this episode of The Intuitive Customer podcast.
Professional services (PS) and consulting is critical to client experience. From a client perspective firm offering CX-related PS / consulting – in enterprise technology, telecoms, electronics, and beyond – are superficially similar. The impact it has on your PS and consulting, and on any client interaction, is considerable.
Customer data, feedback and market research can still help guide your next innovation. The post 3 Ways to Let Customers Guide Your Greatest Innovation appeared first on Customer Experience Consulting. You just need to see the experience though a different lens, and be willing to […].
This strategy is particularly vital for CPG companies given the direct impact on consumer choices and brand loyalty. For CEOs and business owners in the CPG sector, implementing a customer-first approach enhances customer loyalty and retention and drives profitability and long-term success in a rapidly evolving market.
Brands that have a high following and loyalty, have found a way to consistently engage their fans and keep them coming back. Most CPG companies have annual targets for Innovation & Renovation, sometimes 30% or more of annual revenue. Loyalty is never really Won. Customer #CustomerUnderstanding #Loyalty Click To Tweet. #6.
The most exciting companies change the game by innovating around their customer experience. Our premier episode features the one and only Jackie Huba , author of Monster Loyalty : How Lady Gaga Turns Followers Into Fanatics, who shares amazing insights and gives us a sneak peek into her next area of focus. We’re all human!
Before you start innovating, remember what customers want, and how to deliver it on their terms! She is the community manager for 360Connext, a customer experience consulting firm, and a freelance writer. How do you identify the touchpoints that matter the most? 5 Customer Convenience Considerations (Before You Change Anything!).
They might not have the advertising budget, but they often gain the loyalty. Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.
As a customer, it hurts to be neglected or ignored after investing your own loyalty in a brand you believe in. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. Blog Customer Experience Featured Innovation business growth improvement leadership linkedin'
This list is an homage to the business leaders and influencers pushing the envelope when it comes to innovation in customer experience. At the core of their reporting is a team with a passion for all things customer management, with a focus on Customer Contact and Design & Innovation. Follow on LinkedIn. Follow on LinkedIn.
But when leaders become obsessed with “be better than X company” as the main driver for innovation, customer experience will suffer. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. Don’t worry about the big guys. Worry about your guys.
Here are 5 ways these online to offline innovators are offering the next wave of the omnichannel experience. Warby Parker is a favorite example of mine because they deliver such exceptional and innovative experiences for customers. The most innovative companies are providing experiences that move seamlessly from digital to real life.
A tool that integrates with your CRM in order to follow through on every single insight and align them to business metrics while validating the conclusions with real customer feedback – how is that for innovation? Chief Innovation & Business Solutions Officer at Prodware Group. Eytan Hattem. Prodware Group.
We’ll have more to share from this later this week, but for now, we wanted to share an observation about innovation. Is innovation so forward-looking you can’t rely on customer feedback? Or should customer feedback be what drives everything, including innovation? appeared first on Customer Experience Consulting.
Reading all sorts of books could open your employees up to new possibilities around how to deliver a great customer experience, how to empathize with people in difficult situations, and how to innovate for the next wave of what you deliver. The possibilities of what you could recommend are endless! Then you encourage discussion.
They care enough to continually look for ways to improve and innovate for their customers. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. appeared first on Customer Experience Consulting. They care enough to invest in outside evaluations.
A new and innovative competitor may steal your loyalists if you haven’t been paying attention to nuance. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. appeared first on Customer Experience Consulting. Don’t just rely on your head.
Bell needs no introduction in this industry; he’s authored numerous influential books and is a trusted speaker and consultant. What you find in environments where there’s a lot of innovation and ingenuity is an element of–absolutely–a truthful environment. Bell tells us why truth is vital to trust. My friend Chip R.
Customers have a new voice in innovation. I had an opportunity to interview James Bell, Head of Consumer Affairs for General Motors , about how they gather feedback and use it to create new innovations. It’s encouraging to see such innovation and consideration for customers from such an established and important industry.
Loyalty does not mean forever for customers. If leadership isn’t willing to continuously examine and innovate around the customer experience, the business is already doomed. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.
If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. Look at ERP (Enterprise Resource Planning) systems that can cost millions upfront over the first few years with consultants and implementation.
3M allows time off to employees for personal interests to encourage innovation.). The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. appeared first on Customer Experience Consulting. Understanding.
How will you wrestle with and leverage change for your professional innovation this year? These January professional innovation posts offer insights, strategy, tips, and pathways to get your career aligned with continuous change. Are You Managing Teams for Innovation or Stasis? 3 Ways to Avoid Professional Complacency in 2021.
This blog post explores what CX services are and why more and more companies are turning to expert CX consulting services to enhance their interactions with customers and drive loyalty. These services include things like consulting, training, and ongoing support aimed at optimizing every touchpoint in the customer journey.
It means creating a real relationship that improves their loyalty and increases their positive feelings. A customer-centric culture is where innovation and imagination around the customer experience live. “…culture is where innovation and imagination around the customer experience live.” Transformation.
Voice of the Customer (VoC) programs are your ticket to turning feedback into fierce loyalty, giving businesses a direct line to what customers love, hate, and crave. Whether youre a customer journey consultant crafting experiences or a brand chasing retention, VoC is the secret sauce for 2025. Innovate : Use VoC for new ideas.
Operationalize by Zeisler Consulting (Zeisler Consulting) If you’re wondering what CX really is, leave it to a marketer of course to put it succinctly and easily: CX is all about operationalizing your Brand Promise. My Comment: I’ve written many articles about loyalty programs.
This question is on the minds of most CEOs and managers who think about innovating and growing their companies. What do my customers want? But sometimes this question makes us get ahead of ourselves. We obsess over how users and buyers could behave in the future instead of looking at what is in front of us now.
In such cases, small business consulting services can help businesses streamline their operations, reduce the workload, and improve overall efficiency. In this article, we’ll explore the world of small business consulting and how you can become a successful small business consultant to help business owners get the most out of their business.
Good customer experiences affect customer satisfaction and loyalty and have become a significant strategic differentiator that can strengthen your brand. Innovation and development happen best through people who bring different skills and perspectives to the same room. It requires openness and security.
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