Remove Consulting Remove Loyalty Programs Remove Rewards Programs
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11 TED Talks to Inspire Better Customer Support

Kayako

“But you don’t have to accept that,” says author and consultant Steven van Belleghem, in this talk What If Customers Became Friends? In his talk, Customer loyalty programmes…why bother! This will drive loyalty more than rewards programs. He stays close to home to give an example. Meaningful micro-engagements.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 5) Make it Fun – This is about rewards and playfulness.

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Unlocking B2B Success: The Essential Role of Onboarding, Design, and Customer Experience

ECXO

Building Customer Loyalty Consistent positive experiences foster customer loyalty. Enhancing loyalty involves: Reward Programs: Implementing loyalty programs to reward frequent users and advocates. Exclusive Access: Providing loyal customers with access to new features or beta programs.

B2B 207
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Are Loyalty Cards Dead?

Beyond Philosophy

And it makes you wonder, why do we call them “loyaltyprograms if they don’t make customers loyal? What is Loyalty Anyway? Loyalty means you’ve made an emotional attachment. That’s loyalty. Customer loyalty is a bit different. True loyalty is based on shared values, positive emotional experiences and trust.

Loyalty 137
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Doomed: Is There Any Hope For Hotel Chains?

Beyond Philosophy

If hotels truly want to stem the tide of people flocking to Airbnb, they need to look beyond loyalty programs and address the subconscious and emotional reasons people are choosing Airbnb instead. Does a better rewards program help? Surprisingly Easy: The Path to Customer Loyalty. What about you?

Hotels 127
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Measuring Retention and Marketing ROI

SuiteCX

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100
article thumbnail

Measuring Retention and Marketing ROI

SuiteCX

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100