Remove Consumers Remove Customer Base Remove Customer Engagement Remove Hotels
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Five Ways Hotels Can Build a Successful Digital Strategy for Improving Guest Experience

Avaya

So, how can hotels stay ahead? Here are five ways hospitality leaders and/or IT decision makers can begin building a successful digital strategy: Extend customer communications beyond the call center: Customer relationships are shaped across every business unit at every touch point, so why quarantine communications within the call center?

Hotels 40
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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40
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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Few of you solve your customer’s entire problem with your solution alone.

Loyalty 98
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Today, brands in many industries, from ecommerce or direct-to-consumer brands, to CPGs, to publishers and more, are now investing more heavily in loyalty. But the truth is that consumers simply don’t need or want a different loyalty currency for every brand they shop. This is in the best interests of both consumers and brands.

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Get out of the Queue: Drive Your CX with Attribute Matching

Avaya

At this point, nearly every company is working overtime to realign around two simple words: customer experience (CX). According to Accenture, there is an estimated $6 trillion in global revenue up for grabs due to dissatisfied customers constantly switching providers. Every customer is familiar with the call queue.

Apparel 61
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When to send your NPS survey

delighted

They typically involve long and complex surveys sent to nearly all of their customers, past or current, in one large blast. Administering feedback programs in this manner is time consuming and complex. The transactional NPS (tNPS) question would be: How likely are you to recommend us based on [your most recent interaction]?

NPS 43
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. So the initiative offers meaningful utility to many customers.

Loyalty 52