Remove Consumers Remove Customer Base Remove Return on Investment
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction. European giants like Unilever and Siemens utilize NPS to gauge consumer sentiment and pinpoint areas for product line improvements.

NPS 461
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

So many brands have been using brand equity to cultivate this passionate consumer base. For example, Coca-Cola has actively used brand equity to create a strong sense of brand recognition which keeps drawing customers to its company time and time again. That gives your company the opportunity to expand product offerings.

Brands 369
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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically scheduled times of the day. McKinsey reports that cablecos still account for more than 60% of all connected homes, with the key providers averaging an impressive 25% return on invested capital.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences. Hopefully, your business has more than one customer. What Is Market Segmentation?

Marketing 195
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. And they will be rewarded for that focus on the customer! It’s time to make your case.

ROI 260
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How to Sell Customer Experience to Your Organisation

Lumoa

Many customer experience and customer insights teams suffer from a lack of good data. Categorizing, analyzing, and quantifying different parts of the customer experience can be very time-consuming. When your customer data is messy, finding how to sell customer experience gets more complicated.

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Best Practice Number One: Start Your Self-Service Transformation Project with the Right Approach

NICE inContact

However, a majority of companies focus their attention on redundant, space-taking data, and continue to miss what is important: analyzing customer touchpoints and call types. Data associated with call types can help companies not only measure customer satisfaction, but also improve experiences and build a loyal customer base.