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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways.

Retail 493
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Why an Effortless Experience Isn’t Enough for Customer Loyalty

GetFeedback

Loyalty is influenced by many touchpoints across the journey–service happens to be one of those touchpoints–and one that is far more likely to lead to disloyalty. . A case in point is TurboTax, says Parrish, which found striving to minimize clicks actually hurt consumer experiences and hence loyalty. Do you see the pattern?

Loyalty 257
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Are Your Customers as Satisfied as You Think They Are?

NICE inContact

Emerging technologies and changing consumer demands fundamentally have shifted the way businesses interact with their customers. Businesses still are working out the kinks with some of the newer capabilities, and some consumers just aren’t ready to embrace these yet. This is the nature of life in the digital age.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. Your customer journey refers to the path that your customers take as they interact with your brand at different touchpoints. Optimize this journey, and growth is well within your grasp.

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3 Key Rules for Building Trust with Customers When Gathering Insights

ThriveableBiz

Building Trust with Customers when Gathering Insights - It comes down to relationships in marketing. And for your insights program to be an effective marketing touchpoint, customers must feel respected and safe, as in any relationship. Engaging the 'Whole' Brain to make your research a stronger marketing touchpoint.

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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

For example, you can launch a CES survey to measure the ease of your customers with the payment process. – Request a Demo Now the question is which survey should you launch at which touchpoint in both Digital Retail Customer Journey and In-Store Retail Customer Journey. Let’s answer this question!

Retail 52