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Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

C3Centricity

I don’t mean just their demographics, but what, where and how they use or consume your brand and the category in which you are competing. If you can’t give all these details about your customers, then you’re in serious trouble. Knowing your customers takes more than demographics. How are your customers changing?

Marketing 240
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3 Questions To Guide Your “New Normal” Customer Experience Strategy

Kerry Bodine

Secret shopping: Certain business-to-consumer industries — most notably, but certainly not limited to retail — lend themselves to having a large number of mystery shoppers evaluate their experiences while shopping or getting service. Just don’t rely solely on this research method.

Strategy 305
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Stop Hiding from Your Customers: Changing Self-Service for the Better

Bold360

When it comes to customer support, self-service is stealing the show. So much so that the Harvard Business Review reports that 81% of consumers try to self-serve before calling a contact center. The post Stop Hiding from Your Customers: Changing Self-Service for the Better appeared first on Bold360. Ready to get started?

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Why Your Business Needs to Focus on Consumer Insights

ReviewTrackers

Introduction: Consumer Insights. For many of today’s business organizations, obtaining consumer insights has become one of the most important strategic priorities. This allows them to understand more completely and accurately how customers feel and think, what they need and care about, and how they make purchase decisions.

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How to Improve Your Customer Satisfaction Score (CSAT) Score

GetFeedback

Before I answer that, let’s take a look at a popular CSAT metric that was established 25 years ago: the American Customer Satisfaction Index (ACSI). The ACSI is an economic indicator that measures the satisfaction of consumers across the U.S. In other words, when expectations change, so will the perceived quality and perceived value.

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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators by 360Connext

This does require manual effort and can be time-consuming, so automate whatever parts you can. Customer experience is supposed to be fun and focused on customers – do we really need to talk about governance? Customer experience depends on avoiding complacency. None of this matters without Governance and Discipline.

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. Other factors that influence brand decisions are also changing as the “buy local” trend continues to accelerate.