Remove Consumers Remove Customer Engagement Remove Hotels Remove Multi-Channel
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The importance of Google reviews for local businesses

BirdEye

Plus, consumer behavior has changed drastically in recent years, and more and more people trust online reviews and are relying on them when making purchase decisions. Google is the world’s leading business review site – and according to studies, 93% of customers read online reviews before buying a product or service.

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Pay with points: unlocking loyalty program value

Currency Alliance

It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. This is to increase participation among those less frequent customers who are never going to get to a free flight, hotel stay, or iPad.

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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. The example cited is Starwood Hotels and Resorts where, through its Starwood Preferred Guest (SPG) program, there is a focus on personal leisure travel rewards for high-spending frequent guests.

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Joseph Michelli dives into the genius of Starbucks’ success, interviewing baristas and corporate executives and sharing insider stories about how the company has managed to create an experience that benefits workers and consumers alike. Pennington doesn’t dive into things like cross-channel alignment or journey mapping.

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Get out of the Queue: Drive Your CX with Attribute Matching

Avaya

At this point, nearly every company is working overtime to realign around two simple words: customer experience (CX). According to Accenture, there is an estimated $6 trillion in global revenue up for grabs due to dissatisfied customers constantly switching providers. Every customer is familiar with the call queue.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

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