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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. European giants like Unilever and Siemens utilize NPS to gauge consumer sentiment and pinpoint areas for product line improvements.

NPS 373
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The Role of Digital in Customer Experience, by Sandeep Kuvvarapu

ijgolding

The customer has always been at the heart of every business, be it a street vendor selling hot dogs or a multi-national firm selling a wide range of products. Multi-national food & beverage corporations like The Coca-Cola Co. or Consumer companies like Unilever and P&G can be quoted as perfect examples. and Pepsi Co.

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A Deep Dive into Conversational Intelligence

InMoment XI

The advent of conversational intelligence has become a catalyst for transformation in the way that businesses communicate with consumers. In essence, conversation intelligence involves a multi-step process of data collection, preprocessing, language understanding, sentiment analysis, machine learning, and real-time analytics.

e-support 195
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The Big-E’s: E-commerce and Customer Experience

Kustomer

The nature of the customer experience within e-commerce has never been more vital to the life of a brand than it is at this moment. While e-commerce (buying over the internet) has been growing in leaps and bounds before the pandemic, online shopping quite simply exploded in 2020.

e-support 114
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Social Media Influencers and Your Customer Experience

Michelli Experience

In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., Social Media Influencer Marketing is becoming one of the most effective ways to attract customers and opens up a new channel for brands to connect with consumers directly, amplify their message and increase buzz and brand awareness.

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8 Ways to Implement an Effective E-commerce Omnichannel Strategy

transcosmos Information Systems

E-commerce greatly flourished over the last few years not only due to the vast improvements made with the Internet (i.e., An omnichannel strategy refers to unifying the many channels available to users to access a store and create a harmonious buying process that utilizes one or more of these channels.

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Introducing: CX Stories From the Frontlines

Kustomer

Whether you’re juggling dozens of channels, looking to scale, or want more insight into your team’s performance, it can be complex and intimidating to even know where to start. According to recent Kustomer research, chat is the second most popular channel for consumers, and among the top three cheapest for brands to manage.