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As of last year, close to 214 million reviews have been posted to Yelp, and 45% of consumers say they’re likely to read a business’ reviews there before visiting. Negative reviews (and word of mouth) can clearly cause quick service restaurants to lose some guests before they even walk in the door.
While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.
However, while there are so many of these opportunities for restaurants, Technomic recently noted traffic ranges from flat to down year-over-year, restaurant growth is outpacing population growth, and on top of that, fewer consumers are spending money away from home—down 7% from 2000. Trend #2: The Importance of Engaged Employees.
Not only is it critical for businesses to solve a customer complaint the first time, it can truly sway a customer’s lifelong experience with that brand. consumers were willing to spend more when companies provided exceptional customer service. Feel free to download our free ebook about four key ways to deliver on customer needs.
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