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Temkin Experience Ratings Industry Snapshot: Hotels

Experience Matters

TxR is based on consumers evaluating their experiences across three dimensions: success, effort, and emotion. Congratulations to Holiday Inn Express and Marriott for earning the highest customer experience scores in the hotel industry. Each earned a score of 78% and came in 34th place overall Read More.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. Today’s consumers expect seamless and convenient interactions across multiple channels. What is Guest Experience?

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Marriott and Sheraton Lead Hotels in Customer Experience

Experience Matters

Here are some highlights from the hotel industry: The hotel industry tied for 7th place out of the 20 industries we evaluated in the 2015 Temkin Experience Ratings. Out of any of the 20 industries that we evaluated, the hotel industry saw the largest improvement over its 2014 ratings as the industry average increased by 6.2

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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

If you’re new to Customer Satisfaction Score (CSAT), a good starting point is seeing how you compare to peers in your industry. Customer Satisfaction Score is 76.5%. Consumer Shipping: 78%. Hotels: 76%. Customer Satisfaction Score: A Free Guide. You’ll even get custom recommendations based on your score.

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Customer Feedback Questionnaire: Capturing Actionable Insights from Customers

InMoment XI

Low-effort and vague questions will either yield basic responses or be ignored by potential respondents altogether. They also provide crucial context and reasoning behind your customers’ quantitative scores. While open-text questions provide rich data, analyzing them can be time-consuming.

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Leverage Local Business Listings to Attract New Customers

InMoment XI

97% of consumers search online to find a local business. Improved local SEO: Local business listings contribute to your search engine optimization (SEO) efforts, especially in local searches. Focus on the directory: Instead of spending efforts on trying to get listed everywhere possible, focus on the directories that matter the most.

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The Customer Journey Explained

InMoment XI

Did you know that 38% of Millennials and 39% of Gen Z consumers reported that they are most likely to give up solving a problem with a product or service if they cannot find a solution themselves? Hopefully, with your marketing efforts and channels, the customer will come across your company and become aware of your solution to their problem.