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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences. Organizations face unique challenges that can hinder CX improvement efforts. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs.

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Do You Need a Customer Experience Manager?

InMoment XI

Even marketing professionals have successfully led CX operations efforts. Theyll need to convince a range of departmentsnot just the customer-facing onesjust how vital these efforts are to the company’s long-term success. In the current business environment, this is a crucial skill.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Without this high-level oversight, CX efforts can stall or get deprioritized amid competing initiatives and people resistance for change.

B2B 339
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

They also require less marketing effort to keep them engaged compared to new customers. To see how you could maximize your business revenue and ROI with InMoment’s voice of the customer (VoC) tools, fill out the ROI calculator below! Calculate your business’ ROI using InMoment’s VoC tools.

Loyalty 195
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Multi-Location Review Management: A Guide for Growing Businesses

InMoment XI

Without making an effort to streamline review management across multiple locations, brands risk significant reputational harm, which can hamper or even stall growth. But effort isnt enough if your businesss processes are unscalable. This data can also improve reputation management efforts themselves. But integration is better.

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Restaurant Reputation Management: Increase Diner Feedback & Demand

InMoment XI

To assess the current state of your restaurant’s reputation, get your personalized reputation score today! The score is calculated based on customer reviews, response rate, response time, and more. Curious about the ROI you could achieve with InMoment’s reputation management software?

Feedback 195
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

Research reflects it, too: 76% of consumers expect companies to understand their needs and expectations. There is greater ROI when the holistic customer journey is the focus. Subsequent NPS/CSAT scores and retention rates. Improving customer experience is what leads to ROI. How your CX vision impacts ROI.

ROI 309