ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Advertising 72

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

Joe Rawlinson

NOVEMBER 3, 2024

This further boosts customer loyalty and encourages repeat purchases. This is especially beneficial for high-traffic retail stores or promotional events. Seamless Loyalty Program Integration The use of OCR technology simplifies the enrollment process for loyalty campaigns.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

InMoment XI

OCTOBER 23, 2024

Introduce loyalty programs to reward long-term customers for their continued use of your banking services. By offering benefits like cashback offers, you can drive both customer satisfaction and loyalty. Credit unions can actively engage with their communities through events, sponsorships, and local initiatives.

Banking 195

Banking Customer Experience Effort Score Financial 195

ShepHyken

MAY 26, 2023

She writes about next-generation loyalty programs and how they can enhance customer experience. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Optimove

MARCH 12, 2025

Create and Maintain a Strong Loyalty Program A well-structured loyalty program can boost early sales by offering redeemable points and member-exclusive discounts and especially granting early access to sales throughout the year. Engaging in year-round dialogue ensures businesses anticipate consumer needs.

Retail 52

Retail Sales Strategy Marketing 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

Customer Retention 154

Customer Retention Loyalty Strategy Loyalty Programs 154

GetFeedback

JANUARY 28, 2020

Given that video consumption is half as much time to consume than written text, 82% of people would prefer to watch a live video than to read a blog post. You can use this feature to announce an upcoming event to your target audience. Have you ever wondered why many US companies spend more than $2 billion each year on loyalty programs?

Social Media 322

Social Media Customer Retention Strategy Video 322

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Advertising 49

rethinkCX

FEBRUARY 17, 2025

Personalization Increases Engagement Consumers expect tailored experiences, with 80% more likely to do business with a brand that offers personalized interactions (Epsilon). Gamification & Community Building Engaging customers through gamification, rewards, and exclusive communities boosts long-term loyalty.

Gamification 52

Gamification Engagement Customer Engagement e-support 52

BirdEye

DECEMBER 28, 2024

12 restaurant SEO strategies to drastically improve your footfall Restaurant SEO doesnt have to be challenging or time-consuming for your multi-location restaurant business. Regularly update operating hours and contact information: Regular updates to operating hours, especially during holidays or special events, maintain profile accuracy.

Tips 97

Tips Social Media Chatbots System 97

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Successful programs pave the way to increased sales and can drive market share. Here are 3 ways to improve loyalty in 2019.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

BirdEye

APRIL 28, 2023

When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. They are interactive, engaging, and educational virtual events.

Insurance 98

Insurance Strategy Marketing Social Media 98

CSM Magazine

SEPTEMBER 18, 2018

A packed hall is a good sign for an event hosting provider, because spectators constitute a major revenue opportunity for them. According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation.

Loyalty Programs 56

Loyalty Programs Transportation B2C Sports 56

Michelli Experience

NOVEMBER 8, 2017

Cheryl also cites research on how customers want loyalty programs to reflect a brand’s gratitude: A study by Kitewheel shows three-quarters of consumers believe loyalty programs are ways for brands to show their loyalty to consumers. Personal Benefits.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

Alida

MARCH 27, 2018

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Here are some key takeaways from this exclusive event. From big data to insight. Join the movement.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Lumoa

NOVEMBER 21, 2023

Because of the use of AI in customer feedback analysis , companies do not need to shell out large sums on market research, a practice that is also very time-consuming. It helps Starbucks to personalize their communications, marketing, loyalty programs, and even keep a tab of in-store inventory. And this was just one example.

Analysis 195

Analysis Feedback Social Media Chatbots 195

PeopleMetrics

APRIL 10, 2017

Hold Events. One of the best ways to spread word of mouth about your business is by setting up events. Not only are events fun, but they also give you a chance to connect one-on-one with your customers. Your customers will enjoy an event even more if it has content that fits their own unique needs and interests.

How To 102

How To Social Media Loyalty Programs Infographics 102

ShepHyken

AUGUST 11, 2024

Good Loyalty Programs Drive Word-of-Mouth Recommendations by Bryan Wassel (Grocery Dive) Most customers will recommend brands with good loyalty programs, but few pass the test and make members feel recognized, a recent study found. This short article has a few details about the event. consider attending the event.

Self Service 85

Self Service Customer Service Loyalty Programs Travel 85

CSM Magazine

OCTOBER 21, 2024

Technology: Your Wingman, Not the Main Event Technology can enhance the experience, but it shouldn’t be the experience. User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort.

Retail 52

Retail Engagement Customer Experience Tips 52

ShepHyken

AUGUST 23, 2021

This isn’t to say people have stopped seeking rational rewards such as points or discounts, but it seems that a new era of ‘human’ loyalty is upon us. My Comment: I love the concept of loyalty programs. However, there is a difference between a loyalty program and a marketing program.

Customer Service 19

Customer Service Customer Service Training Loyalty Programs Loyalty 19

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Consumers are more connected to purpose-driven brands.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

Optimove

JUNE 22, 2023

But however they’re used, geofencing is a very, very powerful message-targeting tool that allows for personalization efforts to get really creative … Geofencing in action Foot traffic optimization: For example, a push notification or SMS with an invite to a live product launch event happening ‘in store now!”,

Customer Engagement 98

Customer Engagement Technology Engagement Loyalty Programs 98

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy. Win-win situation.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

Think Customers

JANUARY 17, 2025

There was little discussion about AI as a technology at the event, which marked a change from recent years. Ultas loyalty program is 44 million members strong, with 95% of purchases made through the program, said Josh Friedman, vice president of digital products for Ulta. In 2025, 37% of U.S.

Report 52

Report Data Retail Social Media 52

Customer Bliss

MAY 10, 2018

When Amy joined USA Today, she led the company’s first subscriber loyalty program, a program designed to provide added value to your subscription through events, experiences, extra content, and deals. Click on the image for a PDF showcasing Amy’s strategic approach and data dashboards.

Customer Experience 111

Customer Experience Leadership Loyalty Programs Loyalty 111

Optimove

OCTOBER 5, 2023

Detecting, prioritizing, and executing responses to real-time events has become a top priority. They see the need as our survey of consumers regarding marketing fatigue revealed that two-thirds of consumers (66%) want fewer marketing messages, and 27% feel they are bombarded by marketing messages. Fright Level: 3.

Marketing 119

Marketing B2C Survey Loyalty 119

BirdEye

JULY 5, 2023

Customer loyalty programs Customer loyalty programs are a staple in all marketing strategies. Exclusive offers and events Above, we’ve touched on some types of loyalty programs that businesses typically employ.

Examples 98

Examples Strategy Marketing Social Media 98

Pointillist

JUNE 15, 2018

Due to the limitations of traditional analytics tools , most organizations typically focus on the last event that occurred before the customer churned, incorrectly assuming that it is a reliable indicator of churn and therefore retention. collected in every event (purchase, web interaction, store visit, etc.).

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Retently

NOVEMBER 21, 2018

Using their content in your ads (or as your ads) makes them feel more natural, and makes it easier for consumers to relate to them (in this case, the fact that the photos didn’t seem staged really helped the ad seem genuine and not forced or fake). Event sessions and keynotes also focused on mentioning and thanking advocates.

Examples 111

Examples Company Strategy Marketing 111

ProProfs Chat

FEBRUARY 22, 2019

And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation. Members get access to ultra-exclusive events with Pinkmodels, celebrities, and influencers.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

Lumoa

JANUARY 19, 2023

Your team must be skilled in market research and analysis, be the voice of your consumers, and be the driving force behind change and the elimination of pain points. These processes are: 1) Feedback and Data Collection Having processes in place to facilitate consumer feedback collection is essential.

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

TechSee

JULY 23, 2019

A single POS terminal can manage functions including sales transactions, returns, inventory management, data analysis, CRM and loyalty programs, driving increased adoption of these devices across a wide range of industries. This increase is being fueled by rapidly growing consumer demand for digital payments.

System 129

System Retail Software Sales 129

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This gave gaming something of a Philosopher’s Stone, or magic wand, aura.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Beyond Philosophy

APRIL 30, 2015

So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyalty programs don’t always drive loyalty , however. Experiential Awards are events that make people feel special.

Loyalty 60

Loyalty Rewards Programs Loyalty Programs Study 60

ShepHyken

DECEMBER 17, 2021

When the leftover turkey has been stowed away in the fridge and the football game has wrapped up, consumers will turn their focus to their holiday spending. Not only is there a desire to spend among consumers, but we’re seeing the holiday shopping season is critical for SMBs to meet their business goals.

e-support 82

e-support How To Insurance Retail 82

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. In-store events and demonstrations can also create memorable experiences that can’t be replicated online. Moreover, the lines between online and physical commerce are blurring.

Retail 78

Retail Engagement Strategy Customer Experience 78