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The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience

ECXO

The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience Introduction: Why Jung, Marketing, and Customer Experience Go Hand in Hand If theres one thing I love, its psychology. Its not just for horror moviesits a powerhouse in consumer behavior and customer experience. So buckle up! Use it wisely.

Consumers 280
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Vuzix to Debut ‘Blade’ Smartglasses at CES Next Week

QuestionPro Audience

Weighing in at 3 oz and using proprietary waveguide optics, the company says they’ve fit in a “sizable virtual screen and brilliant pallet of colors via a thin completely see-through lens, in a fashionable form factor.” ” image courtesy Vuzix.

Fashion 418
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The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience

ECXO

From automotive components to consumer goods packaging, AI tools are revolutionizing the creative process, reducing development cycles, enabling easy and less costly simulations, and allowing designers to explore novel concepts more efficiently. This enriched understanding helps designers create products that better meet consumer needs.

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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Many CDOs bring deep technological expertise, but CEOs also hope that this new C-suite role can bring valuable consumer insight. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. They must be able to break down the silos between the retailer’s different departments. A tech background helps.

Fashion 154
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Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time

ECXO

And while this does have its place, it is a solution that has severe drawbacks when looking at how consumer behavior rapidly changes. If your strategy is based on getting in touch with consumers weeks or months after a purchase, then batch would still be a good friend. Can’t we all just get along?

Analytics 374
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Generating fashion product descriptions by fine-tuning a vision-language model with SageMaker and Amazon Bedrock

AWS Machine Learning

In the world of online retail, creating high-quality product descriptions for millions of products is a crucial, but time-consuming task. For example, a product that has a description that includes words such as “long sleeve” and “cotton neck” will be returned if a consumer is looking for a “long sleeve cotton shirt.”

Fashion 136
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10 Smart Ways to Cater to Your Local Customers

Steve DiGioia

For example, a bakery can host an event entitled “Cake Baking Secrets”, or a clothing store can hold a fashion show right around the time of the high school prom. Consumers who continually shop locally, do so for many reasons. Events are great ways to get potential new customers from the neighborhood. Ask, simply ask them.

Fashion 361