Beyond Philosophy

JUNE 11, 2015

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

Optimove

APRIL 27, 2023

By the time you get back to the office, you’ll have spent your entire lunch hour enjoying the fun of app gamification — and with a recent study by App Annie telling us that 70% of the world’s 2,000 largest companies are using gamification in their mobile apps, you won’t be alone. Increased spend?

Gamification 52

Gamification Loyalty Programs Loyalty Study 52

CSM Magazine

OCTOBER 21, 2024

User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Gamification can work wonders here too. A little unexpected acknowledgment can go a long way.

Retail 52

Retail Engagement Customer Experience Tips 52

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. Briefly, here’s why.

Gamification 60

Gamification How To Wireless Loyalty Programs 60

Beyond Philosophy

APRIL 6, 2016

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. Briefly, here’s why.

Gamification 60

Gamification How To Wireless Loyalty Programs 60

ShepHyken

FEBRUARY 18, 2024

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program.

Customer Service 67

Customer Service Net Promoter Score Loyalty Programs Gamification 67

SurveySparrow

FEBRUARY 22, 2024

Customer Loyalty Programs There are software that helps with the customer loyalty program , and that’s next on the list of this customer retention software. Customer loyalty programs are a strategic approach to encourage repeat business from customers. They are as follows.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Lush’s commitment to eco-friendly practices is evident in its product packaging and store design, resonating with consumers’ growing environmental concerns.

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

JUNE 21, 2018

So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

JUNE 19, 2019

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. For the next evolution of this trend, consider the success of Italian soccer team AS Roma – who didn’t issue points at all, and won ‘Best Loyalty Without a Name’. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

BirdEye

NOVEMBER 20, 2023

It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. Yotpo’s major features include: Generates and leverages customer reviews Visual marketing features for social proof Loyalty program integration Smart algorithm for targeting Comprehensive analytics suite 7.

Software 64

Software Marketing Multi-Channel e-support 64

Retently

APRIL 18, 2024

They get customers more involved, figuring out consumer preferences, and pinpointing areas of friction which require attention. Let’s dive into how incentives, gamification, and clear communication can boost engagement and response rates. Such insights lead to increased retention, while improving the overall user experience over time.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Happy or Not

AUGUST 21, 2024

A striking 79% of consumers report a strong relationship with their favorite brands, whether through memberships, loyalty programs, or branded subscriptions. These loyalty avenues pay off, enabling customers to deepen their loyalty and investment.

Loyalty 36

Loyalty Strategy Retail Gamification 36

SurveySparrow

JANUARY 14, 2020

In fact, a report by BRP consulting says that 68% of customers say that they would shop at a brand which has a loyalty program. You need to find them and draft a loyalty program that will incentivize them to spread the word about you and stay longer. 9 Gamification. Heard of the Pareto Principle?

Customer Retention 52

Customer Retention Gamification Loyalty Programs Feedback 52

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Furthermore, younger consumers now like incurring far less debt than older generations, so banks are now earning less revenue from credit card fees and loans. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. Interactive social media apps usually focus on engagement, encouraging users to communicate through gamification, competitions, or voting. Not all businesses use social media to reach the same goals.

Social Media 98

Social Media Brands Video Entertainment 98

ProProfs Chat

JUNE 30, 2020

Create better customer loyalty programs. Books on Building Customer Loyalty. Do you know that 53% of consumers said they would be more likely to consider brands that are transparent on social media for their next purchase, while a lack of transparency might lead 86% to purchase from a competitor? Loyalty 3.0:

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85

Optimove

NOVEMBER 25, 2024

Hyper-Personalization with AI and Machine Learning Recent surveys (Download Optimove ’s Insights 2024 Holiday Shopping Report) show that 88% of consumers expect retailers to provide personalized recommendations. A virtuous loop, for example, might involve enhancing customer satisfaction, which leads to increased customer loyalty.

Trends 108

Trends Technology Tips Marketing 108

Optimove

DECEMBER 25, 2024

Download Now: 9 creative email tactics Download Now>> #3 – Tap Into Post-Holiday Spending Habits Consumers approach Boxing Day with a unique mindset: theyre no longer shopping for others but for themselves.

Sales 52

Sales Strategy Gamification Retail 52