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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

Brian Solis’s journey is one of consistent foresight and evolution, making him one of the most impactful voices in the fields of digital transformation, customer experience, and innovation. Journalist Katie Couric wrote the foreword, emphasizing the book’s importance in understanding the shifts occurring within media and consumer landscapes.

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Transforming Your Competitive Advantage with Radical Consumer Centricity

C3Centricity

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that.

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Insight, Innovation and Inclusive Leadership: The New Business Success Formula

C3Centricity

The three fundamental pillars of sustained success are deep customer insights, meaningful innovation, and inclusive leadership. The true value of insights comes when they bridge the gap between raw data and real-world application, allowing businesses to anticipate consumer needs, optimize operations, and refine strategies.

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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. Why Business Cases Alone Can’t Foster Innovation Business case studies are often used in CX education to teach professionals how companies solved specific challenges.

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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Unlike the often-transactional nature of Business-to-Consumer (B2C) interactions, B2B relationships involve longer decision cycles, diverse stakeholders, and operational intricacies. Leadership Gaps: A lack of buy-in from leadership prevents empathy from becoming a core organizational value. As mentioned in a previous article.

B2B 500
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How to Succeed in Leadership, Marketing, Innovation and Insight

C3Centricity

How to Innovate Successfully (What You’re Still Getting Wrong!). This post mentions the ten reasons innovation fails and then shares ideas on finding a solution to each of them. The best way to innovate is to start by looking at your target customer’s lifestyle and seeing how you can make it easier and more enjoyable for them.

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Magic Mirror Reflects Major Innovation for the Connected Consumer

Experience Investigators by 360Connext

Eye-popping innovation for top-notch service. He and his team help retail and service firm leadership teams improve their customer experiences with a unique combination of experience, service, and business design. Mike’s favorite assignments are ‘Store of the Future’ and ‘Sustainable CX Innovation Platforms’.