C3Centricity
DECEMBER 10, 2024
The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.
C3Centricity
DECEMBER 27, 2024
Modern consumers are no longer satisfied with generic experiences. In a competitive landscape, where consumers are increasingly selective about the brands they support, hyper-personalisation has emerged as a crucial differentiator. This enables brands to provide deeply relevant and meaningful experiences that resonate with consumers.
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C3Centricity
APRIL 19, 2025
There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. Yet many mid-sized CPG companies remain trapped in a cycle of reactionconstantly trying to catch up to consumer expectations rather than anticipating and shaping them.
eglobalis
NOVEMBER 5, 2024
But a few years later, it became clear just how accurately he had anticipated the future of digital interaction and customer engagement. This book highlights Solis’s remarkable ability to anticipate the digital revolution and became essential reading for businesses facing evolving consumer expectations and behaviours.
Advertiser: Interactions LLC
As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Based on a recent Harris Poll, learn why consumers choose one channel over another, and how common frustrations with specific channels drive consumers to pick alternatives.
eglobalis
NOVEMBER 26, 2024
In the high-stakes world of Business-to-Business (B2B) interactions, where relationships are complex and operational impact is significant, failing to operationalize empathy is not just a missed opportunity; it’s a liability. Develop Localized Playbooks: Create region-specific guidelines for client interactions.
eglobalis
OCTOBER 21, 2024
While time-consuming, the benefits of solving the problem publicly often outweigh the risks of ignoring it. Companies must consider the manpower needed to ensure thoughtful, consistent responses—especially for those with a global presence, where language barriers and cultural nuances can further complicate interactions.
Advertiser: TTEC
Consumers may want contactless and convenient shopping experiences, but they value immediate, receptive service more. Successful retailers use messaging and chatbots to respond to and interact with customers in real-time to maintain loyalty and trust.
Speaker: Shep Hyken, Bestselling Author & Customer Experience Expert
Join Shep Hyken, bestselling author and Customer Experience expert in a fireside chat, where we will informally discuss the six principles from his bestselling book, "The Convenience Revolution" that underline this shift in consumer preferences. By the end of this webinar, you will know: How to reduce friction in your customer interactions.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making.
Advertiser: Vanilla Forums
What do consumers expect when it comes to CX? What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand.
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This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Reports of the death of in-store shopping have been greatly exaggerated. Retail customers value price above everything, but the importance of other factors varies for different brands. Access the full report today.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. 🧡 Designing Personalized Customer Experiences: Explore ways to craft tailored customer interactions that foster loyalty and satisfaction.
Speaker: Ron Dutta, VP-Business Development and Omnichannel CX Solutions
In today's fast-moving world, almost everything is being digitally transformed and consumers across all age groups are hooked on communication on the go. Customers want companies to provide more channels of communication and solve problems at their moment of need, which makes interactive omnichannel solutions the order of the day.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization.
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