IntouchInsight

AUGUST 16, 2023

Technology is continuously evolving the way in which consumers interact with brands. And it’s imperative for businesses to keep up with these trends in order to consistently exceed customer expectations.

Consumers 296

Consumers Data Trends Customer Expectations 296

eglobalis

MARCH 4, 2025

According to Forrester, conversational AI especially with new generative AI has emerged as one of the top technologies delivering relative fast ROI, with the biggest impacts in e-commerce, sales, and customer service and experience. In practice, the most effective customer experiences blend cutting-edge AI with timely human support.

Self Service 198

Self Service Strategy Contact Center Virtual Agent 198

InMoment XI

OCTOBER 24, 2024

A customer engagement platform is a tool that allows businesses to interact with customers on different platforms, all in one place. Customer engagement platforms consolidate customer data into one location and provide tools to engage customers consistently and personally, regardless of how they interact with your business.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

DECEMBER 9, 2024

Successful AI integration combines AI with Human Intelligence (HI) to ensure ethical, relevant, and brand-aligned interactions. Experience Design: From Transactions to Transformations Todays best experiences go beyond reducing frictionthey transform interactions. Balance technology with personal interaction.

Trends 195

Trends Self Service Roadmap Customer Centricity 195

InMoment XI

NOVEMBER 18, 2024

Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Knowing these consumer behaviors and how they relate to your business can significantly impact your overall business performance. Did you know that social media is the number one discovery channel for products?

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

eglobalis

OCTOBER 14, 2024

For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. Through AI-driven simulations and real-time feedback, professionals can practice customer interactions, test strategies, and improve their problem-solving abilities, similar to simulations with real cases.

Customer Experience 435

Customer Experience Customer Journeys Case Study Innovation 435

InMoment XI

NOVEMBER 26, 2024

This often stems from poor internal communication, outdated technology, or inefficient processes. However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

InMoment XI

DECEMBER 17, 2024

As your company begins to scale customer experience operations, it is possible for silos that cause different departments to use separate technologies and focus on different metrics, which fragments your understanding of the customer experience. Supercharge Post-Service Customer Interactions 85% of your data is unstructured.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

ECXO

JUNE 19, 2024

From automotive components to consumer goods packaging, AI tools are revolutionizing the creative process, reducing development cycles, enabling easy and less costly simulations, and allowing designers to explore novel concepts more efficiently. This enriched understanding helps designers create products that better meet consumer needs.

Customer Experience 386

Customer Experience Automotive Fashion Innovation 386

ShepHyken

JANUARY 14, 2025

How do personal interactions complement technology in creating a seamless customer service experience? How can AI be leveraged to provide personalized customer service interactions? Providing quick and efficient digital support options empowers customers to interact with a brand in a way that suits their preferences.

Customer Experience 135

Customer Experience Hospitality How To Brands 135

Retently

NOVEMBER 13, 2024

By blending cutting-edge technology with customer needs, VFRs are solving a long-standing problem in ecommerce: How do you help shoppers feel confident in their purchase without a physical try-on? The rise of technologies like augmented reality (AR) and artificial intelligence (AI), making VFRs more accurate and accessible than ever.

Ecommerce 144

Ecommerce Retail Social Media Technology 144

ECXO

MAY 15, 2023

In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). Raab first commented on MadTech in his Twitter feed and later in a CMSWire editorial , where he noted: “Most companies today struggle to integrate data and technologies within their marketing departments.

Tips 400

Tips Net Promoter Score Advertising Customer Journeys 400

ECXO

DECEMBER 4, 2024

However, establishing an effective customer success function varies significantly between industries due to differences in operational models, customer expectations, and interaction dynamics. SaaS Companies – SaaS customer success teams often interact with their clients virtually through emails, video calls, or in-app messages.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

eglobalis

JULY 31, 2024

Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time. By delivering customized content experiences, businesses can enhance engagement, drive more meaningful interactions, and increase customer satisfaction.

Customer Experience 414

Customer Experience Social Media Analytics Chatbots 414

CSM Magazine

NOVEMBER 26, 2024

A well-designed customer journey has become essential for brand success, with 73% of consumers emphasizing that customer experience strongly influences their purchasing choices. In customer engagement, AI enables businesses to examine behaviors, trends, and preferences, leading to more personalized and meaningful interactions.

Interaction 52

Interaction Engagement e-support Chatbots 52

eglobalis

MARCH 13, 2025

Unlike transactional B2C interactions, B2B relationships are built on long-term trust and consistent value delivery, meaning CX directly impacts customer retention, loyalty, and revenue. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

Leadership 229

Leadership B2B B2C Effort Score 229

InMoment XI

JULY 24, 2024

Customer experience management (CX) can be time-consuming and resource-intensive. This blog post explores what CX services are and why more and more companies are turning to expert CX consulting services to enhance their interactions with customers and drive loyalty. What Are Customer Experience Services?

Technology 195

Technology Customer Experience ROI Consulting 195

C3Centricity

NOVEMBER 12, 2024

Research from Edelman’s 2023 Trust Barometer shows that 88% of consumers expect businesses to lead with integrity, especially during uncertain times. Leaders can set the tone for truly customer-first personalisation by emphasising a data-driven approach that moves beyond mere marketing to holistic, meaningful interactions.

Leadership 156

Leadership Culture Customer Centricity Rewards Programs 156

ECXO

OCTOBER 30, 2024

The film serves as a rich tapestry of themes and symbols that can inform strategies for enhancing customer interactions and fostering loyalty. By prioritizing genuine interactions and valuing customer feedback, businesses can empower consumers to make informed decisions, much like Neo embracing his role as “The One.”

Customer Experience 156

Customer Experience Self Service Social Media Consumers 156

InMoment XI

DECEMBER 18, 2024

They provide a central platform for handling customer interactions across various channels. It leverages technology like automatic call distribution (ACD) and real-time transcription to reduce the manual workload for agents. Personalized interactions help drive revenue growth by fulfilling customer needs and converting prospects.

Contact Center 195

Contact Center Customer Satisfaction ROI Virtual Agent 195

ECXO

AUGUST 12, 2024

Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. This holistic understanding allows for highly targeted marketing messages and personalized interactions, significantly improving the overall customer experience.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

AWS Machine Learning

NOVEMBER 18, 2024

The insurance industry is complex and overwhelming, with numerous options that can be hard for consumers to understand. InsuranceDekho uses cutting-edge technology to simplify the insurance purchase process for all users. This post is co-authored with Nishant Gupta from InsuranceDekho.

Insurance 107

Insurance Interaction Policies Knowledge Base 107

InMoment XI

MARCH 1, 2023

The new FCA Consumer Duty is intended to improve customer outcomes and promote better customer experiences in the financial industry in the United Kingdom (UK) by setting higher and clearer standards of consumer protection. What Is Consumer Duty? What Are the Details of the New FCA Consumer Duty?

Financial 195

Financial Consumers Customer Centricity Meeting 195

ECXO

JULY 4, 2023

Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to support marketing is not especially new. And while this does have its place, it is a solution that has severe drawbacks when looking at how consumer behavior rapidly changes. However, there is a niggling problem.

Analytics 374

Analytics Marketing Fashion Advertising 374

Interactions

FEBRUARY 6, 2025

The complexity of insurance interactions Insurance, by nature, is driven by complex transactions, from signing up for a new policy to making a claim. The stakes are high: Consumers are protecting their homes and their families. Claims can make or break their finances. Whats more, insurance is a true omnichannel experience.

Insurance 62

Insurance Interaction Self Service Multi-Channel 62

Calabrio

MARCH 22, 2025

Great customer experiences now come with a massive price premium and bad ones drive even the most loyal consumers away in a hurry. How do you ensure all those layers of teams, policies, processes, and technologies are pulling in the same direction? Managing Technology: The contemporary contact center is an increasingly digital place.

Contact Center 130

Contact Center Management Strategy Call Center 130

InMoment XI

OCTOBER 23, 2024

Customer experience in banking refers to the thoughts, opinions, and feelings customers have about every interaction with your financial institution. From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business.

Banking 195

Banking Customer Experience Effort Score Financial 195

ECXO

NOVEMBER 17, 2024

Emotion-Driven Design: Unlocking the Key to Unstoppable Customer Adoption Introduction In the fast-evolving technology landscape, emotional design has emerged as a critical factor influencing adoption rates. This article explores ten essential components that design leaders can employ to enhance emotional adoption in technology.

B2B 390

B2B Loyalty Connections Technology 390

CSM Magazine

OCTOBER 22, 2024

Small and medium-sized enterprises (SMEs) are increasingly turning to tools like Salesforce for SME to streamline their operations and improve customer interactions. Technology is no longer just a backend facilitator—it’s transforming how businesses engage with their customers on every level.

Technology 52

Technology Customer Experience Omni-Channel Chatbots 52

C3Centricity

JANUARY 25, 2025

It’s not the technology that’s failing it’s how we’re using it. Source ) Their system connects predictive analytics, consumer sentiment analysis, and dynamic segmentation in real-time. The Fix: Nike’s revolutionary approach leverages continuous AI monitoring across 50 million weekly customer interactions.

Marketing 156

Marketing Strategy How To Analytics 156

InMoment XI

DECEMBER 15, 2022

You aren’t waiting until the end of the year to get a mailed report containing consumer trends for the past year (hopefully), but rather you need to be keeping up with your consumers in real time. Identifying digital experience trends will help you adapt your business to get ahead of your consumer, not behind them.

Trends 397

Trends How To Social Media Survey 397

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. This includes regular touchpoints with sales and support teams who interact with customers on the ground.

B2B 361

B2B Strategy Customer Experience Customer Journeys 361

Calabrio

MARCH 25, 2025

Because AI isnt designed to handle the most complex, emotionally charged interactions on its own. Without an AI-ready strategy to match, the latest technology can create new challenges instead of solving them. The gap is clear: to truly empower agents, organizations must invest in the right supportnot just the right technology.

Contact Center 130

Contact Center Self Service Report Trends 130

ECXO

JULY 10, 2024

The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy. Companies like Unilever and Siemens use NPS to assess consumer sentiment and identify product improvement areas.

Metrics 374

Metrics Analysis Feedback NPS 374