Remove Consumers Remove Loyalty Programs Remove Sports
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Positive customer experiences give rise to six distinct types of loyalty. Happy customers Price-loyal Convenience-loyal Loyal-to-freebies Loyal-to-loyalty program Truly loyal Happy customers have never had reason to complain. If you’re easy to find, contact, and buy from, they’ll become long-term consumers.

Loyalty 195
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6 Lessons To Boost Customer Loyalty From Nike NPS Score Strategy

SurveySensum

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. Not just that, Nike NPS score is currently at 36 which can be considered a good NPS score as the retail and consumer goods industry’s average NPS score is 41.

NPS 52
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What’s causing the retail apocalypse, and what companies can do about it

Alida

Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops. How retailers are bucking the trend. It’s not all bad news for retailers.

Retail 173
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6 Ways to Improve Omnichannel Customer Experience

Lumoa

Consider a customer looking to buy sports shoes from a popular brand. Leverage personalized marketing Personalized marketing is generating big numbers, with 76% of consumers preferring brands that personalize. Each stage can be separately rated by consumers, giving a more holistic view of customer satisfaction.

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Marketing predictions CMOs need to consider in 2018

Alida

This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered. But Forrester says marketers need a deeper understanding of how consumers are interacting with brands with mobile devices, including the role of voice activation. CX goes mobile.

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Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 100
article thumbnail

Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 100