ECXO

MARCH 6, 2025

Companies that have embraced customer experience as a strategic priority have reaped rewards like stronger loyalty, more repeat business, and even higher employee engagement. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

B2B 339

B2B Customer Journeys How To Effort Score 339

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Consistently providing exceptional service can strengthen loyalty and reduce the likelihood of customers looking elsewhere. It helps you attract new clients.

Banking 195

Banking Customer Experience Effort Score Financial 195

C3Centricity

NOVEMBER 12, 2024

Lego sustains relevance and loyalty by embedding customer voices into its product strategy, proving how customer-centric thinking can drive long-term success. Research from Edelman’s 2023 Trust Barometer shows that 88% of consumers expect businesses to lead with integrity, especially during uncertain times. Source: Forbes.

Leadership 156

Leadership Culture Customer Centricity Rewards Programs 156

eglobalis

MARCH 13, 2025

Unlike transactional B2C interactions, B2B relationships are built on long-term trust and consistent value delivery, meaning CX directly impacts customer retention, loyalty, and revenue. The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage.

Leadership 235

Leadership B2B B2C Effort Score 235

eglobalis

JULY 25, 2024

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. Cultural Differences and Consumer Expectations One of the primary reasons the USA excels in CX is the cultural emphasis on customer satisfaction.

Customer Experience 490

Customer Experience Customer Centricity Innovation Culture 490

InMoment XI

OCTOBER 24, 2024

Customer Engagement Platform Customer engagement platforms, however, are external and focus on the interaction between customers and consumers. These platforms focus on improving customer experience metrics such as customer satisfaction, loyalty, and retention.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

OCTOBER 30, 2024

Here are a few key reasons why it’s important for companies to embrace a customer-centric approach: It enhances customer retention and loyalty. It improves customer satisfaction across all touchpoints. By leveraging digital solutions and user-friendly interfaces, insurers can enhance customer satisfaction at every touchpoint.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

eglobalis

JULY 31, 2024

By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customer satisfaction, expansion and loyalty. Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints.

Customer Experience 430

Customer Experience Social Media Analytics Chatbots 430

InMoment XI

DECEMBER 9, 2024

Aligning experiences with these principles fosters loyalty. The goal: anticipate needs, foster emotional connections, and make every touchpoint memorable. Check out our 2025 Consumer Trends Report for deeper insights and practical guidance on navigating the future of customer experience. Want to learn more?

Trends 195

Trends Self Service Roadmap Customer Centricity 195

ECXO

DECEMBER 25, 2024

Modern consumers have grown accustomed to seamless, tailored, and instant interactions, whether theyre ordering coffee, streaming their favorite show, or scheduling a service. Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

ECXO

JUNE 11, 2023

How do they consume content? It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. How do they consume content? How do customers experience your brand – across touchpoints? How have they changed since the pandemic?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

InMoment XI

JULY 5, 2022

As of last year, close to 214 million reviews have been posted to Yelp, and 45% of consumers say they’re likely to read a business’ reviews there before visiting. Want to learn about how the approach we laid out above has helped InMoment clients to gain a reputation for excellent experiences and drive loyalty?

Guest Experience 370

Guest Experience Brands eBook Multi-Channel 370

InMoment XI

MAY 31, 2022

Each of these touchpoints influences the customer, and by analyzing customer behavior, feelings, and motivations around each touchpoint, you can begin to identify opportunities to establish more positive relationships by giving customers what they need at any given stage of their journey. Plot Touchpoints. So start there.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

Vonage

FEBRUARY 23, 2017

To help arm you with the information needed to thrive in this competitive environment, here are 10 stats that tell you everything you need to know about today’s consumer. Half of consumers move on after poor customer service. If consumers are not happy with the service you provide, they usually don’t think twice about switching.

Omni-Channel 218

Omni-Channel Consumers Self Service Social Media 218

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. Increased Customer Churn Customer loyalty is built on trust, and reactive sales processes often fail to nurture that trust. A damaged relationship that could have turned into long-term loyalty.

Sales 259

Sales Customer Experience e-support Examples 259

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. 5 Ways to Build Customer Loyalty in Retail.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

Retently

NOVEMBER 27, 2024

Building Customer Loyalty for Retention 6. Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Retaining Loyalty : Even if you manage to attract customers, keeping them loyal is a whole different ball game.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

InMoment XI

FEBRUARY 3, 2022

That’s why we put a magnifying glass over these emerging consumers and employees in our recent 2022 Experience Trends report , to give you the intelligence you need to create a positive impact with Gen Z, whether you’re trying to convince them to become loyal customers or recruit them to be engaged employees.

Employee Experience 397

Employee Experience Customer Experience Brands Social Media 397

InMoment XI

NOVEMBER 16, 2023

Macro-Environmental Insights The workshop started by contextualising businesses within macro-economic and social environments, considering factors like inflation, evolving consumer behaviours, and societal habits. Participants delved into specific customer touchpoints, such as the ‘Fitting Room’ and ‘Coffee Shop’ experiences.

Healthcare 447

Healthcare Culture Travel Study 447

Lumoa

JANUARY 31, 2023

According to the statistics , 70% of buying experiences are based on how the customer feels they are being treated, and at the same time, 55% of consumers would pay more for a better customer experience. Customer experience matters across all the channels and all the touchpoints of the customer journey.

Customer Experience 414

Customer Experience How To NPS Touchpoint 414

InMoment XI

DECEMBER 7, 2022

In the past couple of decades, it has become more clear that consumers are after more than just the “product” they purchase. Mapping this journey starts with the organization’s knowledge of its key customer touchpoints. Next, customers provide feedback and further input to pinpoints those touchpoints most important to them.

Analysis 370

Analysis Customer Experience Call Center Experience Call Center 370

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

NPS 456

NPS Feedback Net Promoter Score B2C 456

Lumoa

APRIL 3, 2018

How do you make important or day-to-day consumer decisions in your life? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint.

Net Promoter Score 316

Net Promoter Score NPS Touchpoint Feedback 316

InMoment XI

AUGUST 3, 2023

Moreover, unstructured data analytics offers a holistic view of the customer journey , capturing the entire spectrum of interactions across various touchpoints. This 360-degree understanding enables organizations to identify critical moments of truth that significantly impact customer satisfaction and customer loyalty.

Analytics 366

Analytics Customer Insights Data Social Media 366

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

C3Centricity

SEPTEMBER 17, 2024

CPG leaders (Consumer Goods Companies) understand that delivering exceptional consumer experiences is crucial for distinguishing their brands. This strategy is particularly vital for CPG companies given the direct impact on consumer choices and brand loyalty.

Loyalty 156

Loyalty Strategy Social Media Analytics 156

ECXO

AUGUST 12, 2024

By strategically deploying MarTech, businesses in APAC are achieving exceptional customer satisfaction, growth, and loyalty. Customer Journey Orchestration: Platforms such as 6sense and Qualtrics enable businesses to map, monitor, and optimize the customer journey, creating seamless, personalized experiences across multiple touchpoints.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

C3Centricity

JUNE 8, 2020

However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Having spent most of my career in consumer goods, I was invited to share what the hospitality industry could learn from the industry.

Hospitality 307

Hospitality Customer Centricity Hotels How To 307

CloudCherry

DECEMBER 20, 2017

However, the consumer is evolving at the speed of light, and, thanks to technological advancements, the customer journey is changing just as quickly. Consumers used to be significantly more passive, and certainly had a higher level of trust in brands and the promises they were made. resorting to 4 touchpoints.

Customer Journeys 225

Customer Journeys Touchpoint Social Media Consumers 225

Experience Investigators by 360Connext

SEPTEMBER 29, 2014

They want to know how to increase loyalty and revenue and all that good stuff. 92% of customers feel a poor service experience decreases their loyalty. 81% of consumers are prepared to pay more for a better customer experience! 92% of customers feel a poor service experience decreases their loyalty. We have been there.

Customer Experience 282

Customer Experience Social Media Poor Customer Service Loyalty 282

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. This insight enables brands to develop a customer-centric strategy that enhances engagement and builds loyalty.

Ecommerce 109

Ecommerce Survey Retail NPS 109

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Salesforce research says consumers like us belong to 4.3 loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

Loyalty Programs 177

Loyalty Programs Loyalty Rewards Programs Social Media 177

Lumoa

FEBRUARY 20, 2018

According to the statistics , 70% of buying experiences are based on how the customer feels they are being treated and at the same time 55% of consumers would pay more for a better customer experience. Customer experience matters across all the channels and all the touchpoints of customer journey.

Customer Experience 353

Customer Experience How To NPS Touchpoint 353

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. This includes regular touchpoints with sales and support teams who interact with customers on the ground. In response, Schindler developed a more comprehensive CX approach.

B2B 378

B2B Strategy Customer Experience Customer Journeys 378

InMoment XI

MAY 3, 2022

And for insurance CX programs, customer data is a key source of information that can help insurance companies cultivate a growing trust with their consumers. So think about the different touchpoints that pose potential for valuable CX data. So how do you collect the most valuable feedback from your customers?

Insurance 370

Insurance Tips Data Return on Investment 370