QuestionPro Audience

AUGUST 10, 2020

Market research has been around for long and has helped many industries grow by grabbing the right opportunities based solely on consumer feedback. Like everything else, consumer research, too, had advanced over the years, coming a long way from legacy survey distribution methods. Identify the right research target market.

Tips 352

Tips Marketing Gamification Social Media 352

InMoment XI

JANUARY 22, 2025

Manually responding to thousands of reviews is time-consuming and error-prone, which can lead to embarrassing brand reputation issues. Some multi-location brands need an approach that supports location-specific concerns, unique customer experiences, and local market dynamics. In the realm of reviews, this is certainly true!

Management 195

Management Multi-Channel Effort Score Social Media 195

InMoment XI

FEBRUARY 2, 2024

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Hootsuite is one of today’s most widely used social media management platforms. 46% of consumers turn to Facebook, 35% to YouTube, 32% to Instagram, and 20% to TikTok.

Social Media 221

Social Media Brands Management Analytics 221

InMoment XI

DECEMBER 5, 2024

This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. The online space, especially in the form of social media and review sites, amplifies public opinion. In fact, 49% of consumers trust online reviews as much as personal recommendations.

Management 195

Management Social Media Financial Banking 195

InMoment XI

NOVEMBER 18, 2024

Did you know that social media is the number one discovery channel for products? Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 296

ROI Marketing Social Media How To 296

Brandwatch CX

MARCH 27, 2025

Relationship marketing is a long-term strategy, and that might put some brands off. What is relationship marketing? Relationship marketing is a strategy that focuses on the long term. Relationship marketing is a strategy that focuses on the long term. It goes hand in hand with relationship marketing.

Customer relationships 93

Customer relationships Marketing How To Social Media 93

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. If you’re easy to find, contact, and buy from, they’ll become long-term consumers.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

InMoment XI

OCTOBER 24, 2024

Customer Engagement Platform Customer engagement platforms, however, are external and focus on the interaction between customers and consumers. They integrate with apps, websites, and social media to provide a consistent customer experience across all channels. An omnichannel strategy plays a crucial role in this success.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

NOVEMBER 21, 2024

As a result, you can increase your market share with this customer-centric approach. Voice of the Customer analysis is emerging as a key consumer trend for 2025 and is poised for continued growth in the years ahead. It also keeps you in the loop regarding competitor behavior to help you further refine your marketing efforts.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

BirdEye

MARCH 28, 2025

In 2025, real estate social media marketing is no longer optionalit’s essential. With more potential buyers scrolling through social media platforms than ever, real estate agents and businesses must establish a strong social media presence to capture attention, build relationships, and generate leads.

Social Media 52

Social Media Marketing How To Video 52

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Leveraging Social Media and Influencer Marketing 8. Dive deep into customer behavior and market trends to tailor strategies that resonate with your audience. Table of Contents Key Takeaways Why Ecommerce Growth Strategies Are Essential 1. trillion by 2027 ?

Ecommerce 148

Ecommerce Sales Strategy Tips 148

BirdEye

NOVEMBER 18, 2024

Managing social media requires juggling content creation, scheduling, analytics, and engagement – tasks that can overwhelm even experienced marketers. AI tools for social media transform this complex process into a streamlined operation, helping you boost engagement while saving hours each week.

Social Media 59

Social Media Tools Multi-Channel Guidelines 59

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 414

Customer Experience Social Media Analytics Chatbots 414

SurveySensum

OCTOBER 22, 2024

While browsing social media you become part of 5.17 billion consumers or 63.7% of the world’s population who use social media on a daily basis. For example , the image shown below shows a social media survey on the Instagram platform where Instagram is asking users to answer some questions to improve the platform.

Social Media 52

Social Media Survey Customer Engagement Engagement 52

Thematic

FEBRUARY 12, 2025

Is your business on social media? In this digital age, brands need more than just social listening—they need real-time insights to stay ahead of the conversation. But here’s the challenge: millions of posts, comments, and reviews flood social media daily. They need text analytics for social media.

Social Media 62

Social Media Analytics Analysis Trends 62

ECXO

OCTOBER 30, 2024

For customers, choices abound in every market, but the challenge lies in deciphering which options genuinely serve their needs. By prioritizing genuine interactions and valuing customer feedback, businesses can empower consumers to make informed decisions, much like Neo embracing his role as “The One.”

Customer Experience 156

Customer Experience Self Service Social Media Consumers 156

InMoment XI

NOVEMBER 28, 2023

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. How do you join and positively shape the conversation?

Management 259

Management Marketing Social Media Guidelines 259

C3Centricity

OCTOBER 7, 2020

Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. 5 Connect with Market Mavens. ” by Catey Hill.

Marketing 288

Marketing NPS Net Promoter Score Effort Score 288

ECXO

AUGUST 12, 2024

Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. Marketing Automation Platforms: Platforms such as Marketo and HubSpot are vital for automating marketing tasks like email campaigns, social media management, and lead nurturing.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

Optimove

OCTOBER 14, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post highlights the growing challenge of marketing fatigue, particularly during the holiday season when customer engagement is critical. The more targeted the message is, the more likely a customer will respond positively. #2

Consumers 59

Consumers Marketing eBook Omni-Channel 59

InMoment XI

JANUARY 22, 2025

Visual content optimization: The age-old truism, We eat with our eyes , affects how grocers approach print and digital marketing. Review and Reputation Management Across Various Platforms Reviews are another tool that consumers use to decide where to shop. Some tools include automated or partially automated responses.

How To 195

How To Social Media Software ROI 195

Lumoa

MARCH 10, 2022

Using customer feedback in marketing can give you a huge edge on competitors. Social media mentions. Incorporating customer feedback into your marketing strategy can level up your marketing efforts and help you drive even more growth for your business. Proven Methods for using Customer Feedback in Marketing 1.

Feedback 221

Feedback Marketing Social Media Effort Score 221

InMoment XI

AUGUST 20, 2024

This involves online reputation management practices such as managing platforms such as review sites, legal directories, and social media. When potential clients search for legal services online, they often read Google reviews , visit attorney websites, and browse social media profiles before making a decision.

Management 369

Management Social Media Report Industry 369

C3Centricity

JULY 20, 2020

” Over almost a decade of blog posting, I have written many other articles which include my solutions to failing in countless areas of marketing. Innovation #Brand #Marketing Click To Tweet. #4 Mistake #Brand #Marketing #Scandal Click To Tweet. #6 Distribution #Brand #Marketing #Sales Click To Tweet. #10

Innovation 331

Innovation Leadership How To Marketing 331

InMoment XI

JUNE 7, 2022

Benefit #3: Effectively Filter Social Content to Only Extract Relevant Data. Benefit #1: Greater Access to and Value from Social Data. A consumer electronics brand who partnered with InMoment previously approached Voice of Customer by designing, distributing, and analyzing a wide range of surveys. The result?

Company 369

Company Social Media Return on Investment Travel 369

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. In comparison to traditional marketing or advertising, CGC is an authentic and important part of a robust content strategy. It is trusted by 92% of consumers. upselling to the most loyal customers) Process changes (e.g.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ECXO

DECEMBER 25, 2024

It can feel like a tug-of-war, where the push to scale revenue, grab a bigger slice of the market, and stay ahead of the competition sometimes clashes with the time, effort, and resources required to ensure customers feel valued and satisfied. in-store, online, mobile apps, and social media).

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

ECXO

JUNE 19, 2024

From automotive components to consumer goods packaging, AI tools are revolutionizing the creative process, reducing development cycles, enabling easy and less costly simulations, and allowing designers to explore novel concepts more efficiently. This enriched understanding helps designers create products that better meet consumer needs.

Customer Experience 386

Customer Experience Automotive Fashion Innovation 386

InMoment XI

OCTOBER 17, 2024

While open-text questions provide rich data, analyzing them can be time-consuming. Finding the best way to present a questionnaire that’s both user-friendly and efficient can also be time-consuming. Encouraging suggestions from your customers will help you pinpoint areas for improvement and opportunities to stand out in the market.

Feedback 195

Feedback Effort Score Survey Customers 195

CX Accelerator

JUNE 8, 2020

Listening to call recordings is time-consuming work. Here’s a good format for these calls from ,, Sue Duris , Director of Marketing and Customer Experience at M4 Communications, Inc: “My #1 way to listen to the voice of customer (VOC) is by phoning a customer and chatting for 15 minutes. Pay attention to social media.

Survey 345

Survey Social Media Contact Center Call Recording 345

InMoment XI

NOVEMBER 13, 2024

It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. This can include CRM data, social media, call center logs, service requests, and chat messages. Acquiring new customers is more expensive than retaining current ones.

Customer Retention 195

Customer Retention How To Analysis ROI 195

GetFeedback

JANUARY 19, 2020

They can range just a single yes/no question to elaborate market research tools. Public comments on social media sites like Twitter, Facebook, LinkedIn, and review sites. Winning CX initiatives use text and social media at least 80% of the time, compared to half of those in a Developing stage.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

InMoment XI

FEBRUARY 1, 2022

In recent research done by InMoment’s Strategic Insights Team, we found that only 21% of US consumers were willing to fill out a traditional survey , a significant decrease when compared to results three years prior. These customers much preferred methods like Microsurveys , as well as social media and review sites.

Survey 396

Survey Customer Experience Social Media Data 396

BirdEye

NOVEMBER 18, 2024

” These social media mantras sound simple, but the reality is that you’re spending countless hours staring at blank screens, struggling to create fresh content for multiple platforms. What if you could create a month’s worth of relevant posts in just a few hours while increasing your social media engagement rates?

Social Media 52

Social Media How To Guidelines Trends 52

InMoment XI

NOVEMBER 26, 2024

However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services. These could include the website, customer support portal, social media, and more.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

Retently

NOVEMBER 13, 2024

Market Growth and Adoption Rates The virtual fitting room market is booming – and the numbers speak for themselves. In 2024, this market is expected to be worth $5.71 The global ecommerce market is projected to reach $6.09 But why are VFRs growing so quickly? Let’s break it down. billion, but that’s just the beginning.

Ecommerce 144

Ecommerce Retail Social Media Technology 144