Remove Consumers Remove Measurement Remove Social Media
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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. You can think of it as your eyes and ears on social media with the information it provides. The right social media listening tool will help you analyze customer behavior and competitors to stay ahead of the pack.

Tools 195
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

If you’re easy to find, contact, and buy from, they’ll become long-term consumers. This can happen through social media, forums, or events. How Do You Measure Customer Loyalty Analytics? Some businesses measure loyalty by looking at how many customers they have retained. Pricing isn’t a huge concern for them.

Loyalty 195
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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

Public comments on social media sites like Twitter, Facebook, LinkedIn, and review sites. Winning CX initiatives use text and social media at least 80% of the time, compared to half of those in a Developing stage. Posts and comments on social media. Customer service agent notes and messages.

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

Voice of the Customer analysis is emerging as a key consumer trend for 2025 and is poised for continued growth in the years ahead. Get more details about the future of Voice of the Customer analysis and other key insights in our 2025 Consumer Trends Report. Positive word of mouth helps you attract prospects away from your competitors.

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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

Insurance and Social Media. Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. But there are challenges.