Thematic

AUGUST 7, 2019

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123

ROI NPS Metrics Financial 123

BirdEye

SEPTEMBER 6, 2023

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally?

Consumers 116

Consumers Report Multi-Channel Data 116

Optimove

NOVEMBER 26, 2024

It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue. When and How to Transition to Multi-Channel? Many CRM programs, especially post-purchase journeys, often begin with a single channel.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

Avaya

JANUARY 3, 2017

I know you’ve heard it all before; how single channel service evolved into multi-channel service evolved into omni-channel service. What if I told you that the customer experience is not necessarily about the channels you implement? From Servicing Channels to Channeling Your Customers.

Multi-Channel 52

Multi-Channel Omni-Channel Travel Customer Journeys 52

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Self-selection bias makes program ROI measurement difficult, but it does not invalidate offering a program. Where will I get the best ROI from directing marketing resources? Investments in customer loyalty are booming. For programs with a loyalty currency (e.g.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Self-selection bias makes program ROI measurement difficult, but it does not invalidate offering a program. Where will I get the best ROI from directing marketing resources? Investments in customer loyalty are booming. For programs with a loyalty currency (e.g.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

BirdEye

MARCH 6, 2025

That was Black Bear Diner s goal as a multi-location restaurant aiming to stand out among hungry diners. Even when a business is located nearby, consumers often rely on search engine results, online reviews, and social media platforms to decide whether a brand is credible and worth visiting. Increase online presence.

Tips 85

Tips Tools Social Media Multi-Channel 85

Optimove

FEBRUARY 17, 2025

By integrating multi-channel strategies, real-time analytics, and dynamic personalization, retailers can optimize each customer journey, ensuring messages resonate and drive engagement. Modern consumers expect personalization , real-time relevance, and seamless cross-channel experiences. What Is the Marketing Rule of 7?

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

Interactions

FEBRUARY 6, 2025

The stakes are high: Consumers are protecting their homes and their families. According to the McKinsey survey of more than 8,500 insurance consumers , six in 10 customers switch channels pre-purchase. Digital channels didnt fare well in the survey either. Claims can make or break their finances.

Insurance 62

Insurance Interaction Self Service Multi-Channel 62

ShepHyken

FEBRUARY 18, 2020

Consumers want to do business with organizations they trust. Instead of thinking about ROI, instead think of ROX—return on experience. Quotes: “Our expectation as consumers is that the organizations we work with know us and know what we want.”. Consumers want to do business with organizations that they trust.

Multi-Channel 122

Multi-Channel ROI Leadership NPS 122

BirdEye

NOVEMBER 18, 2024

Performance analytics to get actionable insights that help you continuously improve your social strategy with: Competitor analysis Social media engagement tracking ROI measurement 3. Jasper Perfect for: Brand-specific content Standout feature: Multi-platform templates Best used for: Long-form social content 3.

Social Media 59

Social Media Tools Multi-Channel Guidelines 59

ijgolding

JUNE 30, 2015

Now that most customers use a number of disjointed platforms to interact with companies, contact centres face the challenge of building and maintaining a consistent experience across multiple touch points and channels. We live in an age where the power is in the consumer’s hands. Indeed, the contact centre landscape is changing fast.

Multi-Channel 120

Multi-Channel Customer Experience Social Media Customer Satisfaction 120

GlowTouch

SEPTEMBER 17, 2019

The Preferred Channel by Customers, Exceptional ROI for Companies. Clearly, chat is the preferred channel for customers, because it’s quick and easy. The Best Channel for Customers. There are too many time-consuming challenges, as compared to chat. Chat has been around for years and is a proven channel.

ROI 73

ROI Company Multi-Channel Return on Investment 73

Comm100

APRIL 15, 2021

While phone was once the dominant customer service channel, live chat is quickly taking its place. It’s the most popular channel with your customers. 75% of people prefer live chat over ANY other channel, and this is continuing to increase. 79% of consumers prefer live chat over any other channel.

Multi-Channel 135

Multi-Channel Customer Satisfaction Sales Wait Times 135

inQuba

JANUARY 12, 2025

The ROI definitely flowed from Jobs masterful marketing capabilities. The question then is how to market your offering to a customer segment and determine exactly the right combination of message, channel and engagement and target market that leads to success. It is well known that a multi touch approach is the only path to success.

ROI 52

ROI Marketing Multi-Channel Customer Journeys 52

BirdEye

MARCH 28, 2025

Multi-location businesses aiming for online visibility and enhanced online reputation have an undeniable starting point – Google Maps SEO. That is why we bring you the top expert-recommended Google Maps SEO strategies tailored for multi-location businesses. Multi-location challenge: Imagine a retailer with 80 locations.

Multi-Channel 52

Multi-Channel Social Media Tips Brands 52

Thematic

FEBRUARY 24, 2025

Studies show that 73% of consumers will switch to a competitor after multiple bad experiences, and more than half will leave after just one. Analyze Customer Interactions Across Multiple Touchpoints Customers today engage with businesses across multiple channels.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

DemandJump

NOVEMBER 4, 2020

As we have described in a previous post about attribution measurement, there are many models of single- or multi-touch attribution that can be applied. With mobile attribution specifically, a multi-touch attribution model is even more recommended than with other digital marketing. This is a 21% increase from 2018.

Multi-Channel 98

Multi-Channel Advertising Guidelines Social Media 98

Comm100

FEBRUARY 25, 2021

Remote accessibility to essential services like healthcare is a top priority amongst patients and consumers, with more people listing ease of access and convenience ahead of quality of care. . Live chat is at least 17% – 30% cheaper than a phone call , and can deliver up to 6000% ROI.

Healthcare 130

Healthcare Customer Service Omni-Channel Multi-Channel 130

Comm100

JUNE 1, 2022

They are already experiencing the benefits of live chat and its popularity among consumers of all ages. However, there are still many brands who haven’t yet adopted live chat, largely owing to a lack of awareness of the channel’s effectiveness, especially when compared to telephone and email support. Damaged CSAT .

Software 130

Software Multi-Channel Chatbots B2C 130

transcosmos Information Systems

MAY 31, 2018

As a business owner or retailer, taking advantage of these different channels not only allows your business to engage better with buyers who may prefer to shop via one or more channels, but it also means potentially growing your revenue. Some of these channels include desktop, mobile, apps, SMS, and email marketing to name a few.

Omni-Channel 83

Omni-Channel e-support Strategy Multi-Channel 83

TechSee

APRIL 26, 2021

consumers required technician assistance during the COVID-19 pandemic but are still uncomfortable allowing technicians into their homes to repair things like electronics or utilities. A majority (52%) of these consumers prefer to get remote support from customer service agents. On the other hand, call volumes are at peak levels.

Contact Center 109

Contact Center Self Service Call Center Multi-Channel 109

BirdEye

DECEMBER 19, 2024

AI tools help manage customer inquiries, provide personalized recommendations, and ensure consistent engagement across all channels. Start small, scale smart Begin with focused AI integrations in areas where you can measure clear ROI, such as automating repetitive tasks or enhancing social media management.

Strategy 52

Strategy Marketing Social Media Hospitality 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Comm100

MARCH 27, 2023

By allowing a chatbot to handle the most time consuming and unrewarding work, agents can focus their time on more engaging questions and tasks. Read more: Chatbot ROI calculator – Reduce support costs and scale your operations with AI Chatbots 5. Multi-lingual support and live chat handoffs.

Chatbots 198

Chatbots Multi-Channel Knowledge Base Wait Times 198

Kustomer

FEBRUARY 25, 2022

Businesses are realizing that customers want an experience across different channels. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands. Generally speaking, businesses have always interacted with consumers using real people.

Multi-Channel 101

Multi-Channel Omni-Channel Touchpoint e-support 101

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. 92% of consumers read two or more reviews before forming an opinion about a business. 50% of consumers read five or more reviews before forming an opinion about a business. Reviews are the modern-day word of mouth.

Social Media 110

Social Media Brands How To Multi-Channel 110

BirdEye

FEBRUARY 21, 2023

Whether short or long-form, video is the preferred way to consume social media content. Because of this, it’s a popular choice for both businesses and consumers. In addition to social media content creation, companies can use these channels to interact with their followers by responding to comments and messages in a timely manner.

Social Media 98

Social Media Management Multi-Channel Analytics 98

Comm100

MARCH 21, 2019

Here are some best-practice tips for helping to get extra value from your live chat system and increase the number of satisfied customers through this channel. But customers won’t know about your multi-channel capabilities unless you make them aware. Be Proactive. Make Live Chat Visible on Your Website.

Social Media 100

Social Media Multi-Channel Self Service System 100

Comm100

MARCH 21, 2019

Here are some best-practice tips for helping to get extra value from your live chat system and increase the number of satisfied customers through this channel. But customers won’t know about your multi-channel capabilities unless you make them aware. Be Proactive. Make Live Chat Visible on Your Website.

Social Media 100

Social Media Multi-Channel Self Service System 100

Experience Matters

APRIL 7, 2015

We work with global 5,000 clients to create multi-channel, multi-lingual feedback and research programs that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment. In today’s Omni channel world, companies often struggle to deliver a seamless customer experience.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Strativity

NOVEMBER 30, 2022

Seeing your customers as people, not just purchasers, means reconsidering the depth and nature of your brand-consumer relationships. Being aware of potential roadblocks to developing and sustaining strong consumer-brand relationships will help you cultivate a more thoughtful, high fidelity connection with your customers.

Consumers 52

Consumers Brands Multi-Channel Touchpoint 52

Kustomer

DECEMBER 21, 2021

Businesses are realizing that customers want an experience across different channels. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands. Generally speaking, businesses have always interacted with consumers using real people.

Customer Experience 95

Customer Experience Multi-Channel Omni-Channel Touchpoint 95

Blake Morgan

DECEMBER 19, 2023

Martin Newman, with four decades of experience guiding consumer-facing giants like Harrods, Burberry and Ted Baker, delivers a stark reality: prioritizing cost reduction over the emotional and human aspects of the customer journey is unsustainable. Today’s empowered consumers crave experiences that go beyond the transactional.

Retail 59

Retail Multi-Channel ROI Omni-Channel 59

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. API integrations allow dripping across multiple channels like email, SMS, or web ads.

Marketing 111

Marketing How To Multi-Channel Tips 111

Oracle

SEPTEMBER 27, 2020

Cisco’s Global Partner Marketing organization historically leveraged email as its primary communications channel with its growing ecosystem of more than 60,000 partners. Using Oracle Eloqua, the Covance marketing team developed and executed a multi-channel campaign targeting the top 40 pharmaceutical organizations.

Innovation 77

Innovation Marketing Tips Multi-Channel 77

eGain Blogs

FEBRUARY 9, 2025

Customer service stands at the forefront of this AI-driven disruption, with a simple goal: deliver trusted, consumable answers to the right person, at the right time, via the right channel. Its complex, time-consuming, and fraught with challenges like compliance reviews, security concerns, and the need for extensive testing.

Customer Service 40

Customer Service Competitive Advantage Multi-Channel Virtual Agent 40